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About the Role: As a Marketing Strategist, you will be responsible for leading and executing marketing strategies to drive brand awareness, lead generation, and business growth. You will collaborate with teams globally, ensuring consistency in messaging and execution while adapting strategies for different markets. Key Responsibilities: · Develop and oversee a comprehensive marketing strategy aligned with business goals · Manage content creation, editing, and proofreading for marketing materials · Create compelling pitch decks and presentations · Lead branding, messaging, and positioning efforts · Collaborate with cross-functional teams to align marketing with business objectives · Oversee digital marketing initiatives, including social media, email campaigns, and SEO · Analyze marketing performance metrics and optimize strategies accordingly · Manage and coordinate with US-based and international teams Qualifications: Proven experience as a Marketing Strategist, Marketing Manager, or similar role in the SaaS industry. Strong content writing, editing, and proofreading skills. Proficiency in creating pitch decks and presentations. Expertise in digital marketing, branding, and strategic planning. Ability to work effectively with teams across different time zones. Experience with marketing analytics tools and data-driven decision-making. Strong project management skills and the ability to multitask.
The Assistant Director of Youth Services plays a vital role in supporting the overall mission of the Shorefront Y, fostering year-round youth engagement, cultivating teen leadership, planning and managing day camp programming that reflect Jewish values, ensuring impactful experiences for campers, teens and staff. Key Responsibilities Camp Leadership · Design and implement a comprehensive camp curriculum that aligns with Jewish traditions, values, and culture. · Ensure the integration of a variety of activities such as music, arts, science, sports and more into the daily camp experience. · Mentor youth interested in joining camp staff in leadership roles, preparing them for future positions within the camp structure and beyond. · Assist in the recruitment, hiring, and provide ongoing mentorship to specialists, ensuring they are prepared for their roles. · Provide support to the Camp Director with day-to-day operations, including scheduling, budgeting, and logistics. · Act as a liaison between campers, parents, staff, and community partners to address concerns and provide clear communication. · Assist in marketing and outreach efforts to promote camp enrollment and program success. · Step into the role of Camp Director when needed during their absence. Year-Round Teen Program Development & Engagement · Develop and lead year-round programs that target teen engagement. · Plan and facilitate events, workshops, and social gatherings aimed at building a strong teen community. · Work closely with local schools and community organizations to expand outreach and increase teen participation. · Utilize social media and other digital platforms to promote year-round teen programming, creating a continuous connection between camp seasons. · Design and facilitate leadership development initiatives and workshops that focus on team-building, conflict resolution, public speaking, and mentorship. · Ensure that programming reflects Jewish values. Community Engagement and Networking · Play a key role in planning, promoting and facilitating all Shorefront Y community events. · Attend and represent the Shorefront Y at relevant community events, conferences, and gatherings. Qualifications · Experience in camp leadership, youth programming, or Jewish education. Bachelor's degree in Education, Jewish Studies, Youth Development is a major plus! · Proven ability to develop and implement engaging programming for children, teens, and staff. · Excellent leadership and supervisory skills, with experience mentoring staff and young leaders. · Exceptional communication, organizational, and problem-solving abilities. · Strong knowledge of Jewish traditions, values, and practices, with a passion for fostering Jewish identity in youth. · Ability to work both independently and collaboratively in a fast-paced, dynamic environment. · Proficiency in social media and digital engagement tools. Personal Attributes · Passionate about camping and youth engagement. · Creative, with the ability to develop innovative programs and activities. · Strong interpersonal skills with the ability to build relationships with teens, staff, parents, and community members. · Committed to the mission and values of the Shorefront Y, with a focus on community-building, leadership, and Jewish life. · Flexible and adaptable, with the ability to manage multiple projects and responsibilities year-round Compensation and Benefits Salary: 55K-65K Commensurate with experience. To apply, please submit a resume and cover letter
Position: Marketing Specialist / Marketing Manager Location: Flushing, New York Employment Type: Full-time (part time availabe) Hwarak Lab is seeking a Marketing Specialist/Manager to lead the success of our first U.S. flagship store in Flushing, New York. Situated in the heart of Chinatown, the role requires a marketer who can design and execute strategies specifically targeting the Chinese community. Candidates with proven experience in driving store sales growth will be highly preferred. This role involves creating and executing impactful online and offline marketing campaigns to attract customers, achieve sales goals, and establish a strong presence in the local market. 1. Marketing Strategy and Execution Develop and implement data-driven marketing strategies targeting the Chinese community. Plan and execute campaigns on platforms popular with Chinese audiences, including Xiaohongshu, WeChat, and TikTok. Organize in-store promotions, local partnerships, and community-based events to engage and attract customers. Create and execute innovative marketing campaigns to drive revenue growth and exceed sales targets. 2. Offline Marketing Plan and execute offline marketing events and promotions to maximize foot traffic to the store. Utilize print materials (e.g., flyers, banners) and organize on-site events to enhance brand visibility. Strengthen connections with the local business district and build customer loyalty through targeted offline campaigns. 3. Content Development and Funnel Creation Build and manage content funnels across Xiaohongshu, WeChat, TikTok, Instagram, and Facebook. Lead the creation and planning of content tailored to each platform’s audience to boost brand awareness and engagement. Develop and execute content strategies optimized for the Chinese community, including social media posts, promotional videos, and app-based campaigns. Collaborate with designers to produce high-quality visual content. 4. Community Engagement and Localization Monitor trends and insights within the Flushing Chinese community and incorporate them into marketing strategies. Build and maintain local partnerships to strengthen ties with the Chinese community and enhance brand loyalty. Required: 1. Fluency in Mandarin and the ability to communicate effectively with the Chinese community. 2. Experience managing campaigns on platforms such as Xiaohongshu, WeChat, and TikTok. 3. Proven ability to develop and execute strategies that achieve sales goals. 4. Experience with both online and offline marketing campaigns. 5. Excellent verbal and written communication skills in English. Preferred: 1. Proven track record of driving store sales growth, with documented success in achieving or exceeding sales targets. 2. Experience working in a startup environment or with emerging brands. 3. Basic understanding of Korean food and culture. 4. Proficiency with tools such as Canva and Photoshop. 5. Play a pivotal role in designing and executing targeted marketing strategies for the Chinese community, directly influencing brand growth. 6. Contribute to both online and offline marketing efforts with tangible impacts on store performance. 7. Leverage your experience in driving sales to support Hwarak Lab’s ambitious expansion plan to 100+ locations. 8. Be part of a dynamic and creative work environment where your ideas and execution can directly contribute to success. 9. Competitive salary with performance-based bonuses. If you are passionate about growing a brand and making a tangible impact on Hwarak Lab’s expansion in the U.S., apply now and join our team!