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Job Description Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the LinkedIn Strategist of our dreams! We’re excited to announce a bold new expansion within the Directive family: the launch of Abe Agency, a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it! The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities * Oversee and lead a collection of Social Media accounts * Serve as direct support to client contacts * Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic * Build strategies for clients each quarter * Have the ability to create, maintain, and optimize budgets for paid media campaigns * Deeply understand client positioning and unique value propositions * Confirm lead routing is accurate within a CRM * Responsible for personal productivity and utilization * Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client relationships and professional network * Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer * 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients * Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads * Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more * Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more * Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization * Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance * Ability to drive results and measure via OCT * Experience with audience segmentation by tier, job title etc. * Proven and measurable success with mid-market or enterprise accounts * Ability to translate and articulate strategy and tell stories with data * Equal parts competitive and curious; you’re a true problem solver * You live on the cutting edge of the industry, always looking for opportunities to grow and share * Ability to organize, prioritize and manage multiple projects simultaneously * You’re quality-obsessed and have not lost your soul for advertising * Travel to visit clients approximately once per year, per client or as needed What Success Looks Like * You encompass our core values through every interaction; internally and externally * Effectively manage approximately five mid-tier and enterprise accounts * Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores * Build client trust and relationships that create consistent renewals * Cross-sell services that align with client goals and objectives * Clearly communicate results with client point of contact and executives * Exceptional decision making, as it relates to strategic direction for accounts Benefits * 🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. * 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle * Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents * Benefits to Support the Whole Person: * 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace * 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care * 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave * 💰 Financial - Traditional and Roth 401(k) with a 3% company match * 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to . Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1ran status. #LI-JA1

Job Description Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the LinkedIn Strategist of our dreams! We’re excited to announce a bold new expansion within the Directive family: the launch of Abe Agency, a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it! The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities * Oversee and lead a collection of Social Media accounts * Serve as direct support to client contacts * Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic * Build strategies for clients each quarter * Have the ability to create, maintain, and optimize budgets for paid media campaigns * Deeply understand client positioning and unique value propositions * Confirm lead routing is accurate within a CRM * Responsible for personal productivity and utilization * Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client relationships and professional network * Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer * 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients * Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads * Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more * Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more * Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization * Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance * Ability to drive results and measure via OCT * Experience with audience segmentation by tier, job title etc. * Proven and measurable success with mid-market or enterprise accounts * Ability to translate and articulate strategy and tell stories with data * Equal parts competitive and curious; you’re a true problem solver * You live on the cutting edge of the industry, always looking for opportunities to grow and share * Ability to organize, prioritize and manage multiple projects simultaneously * You’re quality-obsessed and have not lost your soul for advertising * Travel to visit clients approximately once per year, per client or as needed What Success Looks Like * You encompass our core values through every interaction; internally and externally * Effectively manage approximately five mid-tier and enterprise accounts * Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores * Build client trust and relationships that create consistent renewals * Cross-sell services that align with client goals and objectives * Clearly communicate results with client point of contact and executives * Exceptional decision making, as it relates to strategic direction for accounts Benefits * 🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. * 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle * Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents * Benefits to Support the Whole Person: * 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace * 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care * 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave * 💰 Financial - Traditional and Roth 401(k) with a 3% company match * 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to . Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1ran status. #LI-JA1

Job Description Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the LinkedIn Strategist of our dreams! We’re excited to announce a bold new expansion within the Directive family: the launch of Abe Agency, a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it! The LinkedIn Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities * Oversee and lead a collection of Social Media accounts * Serve as direct support to client contacts * Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic * Build strategies for clients each quarter * Have the ability to create, maintain, and optimize budgets for paid media campaigns * Deeply understand client positioning and unique value propositions * Confirm lead routing is accurate within a CRM * Responsible for personal productivity and utilization * Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client relationships and professional network * Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer * 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients * Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads * Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more * Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more * Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization * Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance * Ability to drive results and measure via OCT * Experience with audience segmentation by tier, job title etc. * Proven and measurable success with mid-market or enterprise accounts * Ability to translate and articulate strategy and tell stories with data * Equal parts competitive and curious; you’re a true problem solver * You live on the cutting edge of the industry, always looking for opportunities to grow and share * Ability to organize, prioritize and manage multiple projects simultaneously * You’re quality-obsessed and have not lost your soul for advertising * Travel to visit clients approximately once per year, per client or as needed What Success Looks Like * You encompass our core values through every interaction; internally and externally * Effectively manage approximately five mid-tier and enterprise accounts * Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores * Build client trust and relationships that create consistent renewals * Cross-sell services that align with client goals and objectives * Clearly communicate results with client point of contact and executives * Exceptional decision making, as it relates to strategic direction for accounts Benefits * 🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. * 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle * Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents * Benefits to Support the Whole Person: * 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace * 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care * 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave * 💰 Financial - Traditional and Roth 401(k) with a 3% company match * 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to . Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1ran status. #LI-JA1

Job Description Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior LinkedIn Strategist of our dreams! We’re excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it! The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities * Oversee and lead a collection of Social Media accounts * Serve as direct support to client contacts * Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic * Build strategies for clients each quarter * Have the ability to create, maintain, and optimize budgets for paid media campaigns * Provide fractional support for internal marketing in support of a boutique agency within Directive * Deeply understand client positioning and unique value propositions * Confirm lead routing is accurate within a CRM * Responsible for personal productivity and utilization * Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client relationships and professional network * Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer * 4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients * Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads * Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more * Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more * Ability to delegate to junior team members to ensure joint success * Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization * Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance * Ability to drive results and measure via OCT * Experience with audience segmentation by tier, job title etc. * Proven and measurable success with mid-market or enterprise accounts * Ability to translate and articulate strategy and tell stories with data * Equal parts competitive and curious; you’re a true problem solver * You live on the cutting edge of the industry, always looking for opportunities to grow and share * Ability to organize, prioritize and manage multiple projects simultaneously * You’re quality-obsessed and have not lost your soul for advertising * Travel to visit clients approximately once per year, per client or as needed What Success Looks Like * You encompass our core values through every interaction; internally and externally * Effectively manage approximately five mid-tier and enterprise accounts * Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores. * Build client trust and relationships that create consistent renewals * Cross-sell services that align with client goals and objectives * Clearly communicate results with client point of contact and executives * Exceptional decision making, as it relates to strategic direction for accounts Benefits * 🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $85,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. * 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle * Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents * Benefits to Support the Whole Person: * 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace * 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care * 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave * 💰 Financial - Traditional and Roth 401(k) with a 3% company match * 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to . Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1

Job Description Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior LinkedIn Strategist of our dreams! We’re excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it! The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities * Oversee and lead a collection of Social Media accounts * Serve as direct support to client contacts * Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic * Build strategies for clients each quarter * Have the ability to create, maintain, and optimize budgets for paid media campaigns * Provide fractional support for internal marketing in support of a boutique agency within Directive * Deeply understand client positioning and unique value propositions * Confirm lead routing is accurate within a CRM * Responsible for personal productivity and utilization * Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client relationships and professional network * Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer * 4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients * Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads * Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more * Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more * Ability to delegate to junior team members to ensure joint success * Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization * Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance * Ability to drive results and measure via OCT * Experience with audience segmentation by tier, job title etc. * Proven and measurable success with mid-market or enterprise accounts * Ability to translate and articulate strategy and tell stories with data * Equal parts competitive and curious; you’re a true problem solver * You live on the cutting edge of the industry, always looking for opportunities to grow and share * Ability to organize, prioritize and manage multiple projects simultaneously * You’re quality-obsessed and have not lost your soul for advertising * Travel to visit clients approximately once per year, per client or as needed What Success Looks Like * You encompass our core values through every interaction; internally and externally * Effectively manage approximately five mid-tier and enterprise accounts * Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores. * Build client trust and relationships that create consistent renewals * Cross-sell services that align with client goals and objectives * Clearly communicate results with client point of contact and executives * Exceptional decision making, as it relates to strategic direction for accounts Benefits * 🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $85,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. * 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle * Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents * Benefits to Support the Whole Person: * 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace * 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care * 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave * 💰 Financial - Traditional and Roth 401(k) with a 3% company match * 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to . Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1

Job Description Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities * Oversee and lead a collection of Social Media accounts * Serve as direct support to client contacts * Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic * Build strategies for clients each quarter * Have the ability to create, maintain, and optimize budgets for paid media campaigns * Deeply understand client positioning and unique value propositions * Confirm lead routing is accurate within a CRM * Responsible for personal productivity and utilization * Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client relationships and professional network * Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer * 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients * Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads * Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more * Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more * Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization * Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance * Ability to drive results and measure via OCT * Experience with audience segmentation by tier, job title etc. * Proven and measurable success with mid-market or enterprise accounts * Ability to translate and articulate strategy and tell stories with data * Equal parts competitive and curious; you’re a true problem solver * You live on the cutting edge of the industry, always looking for opportunities to grow and share * Ability to organize, prioritize and manage multiple projects simultaneously * You’re quality-obsessed and have not lost your soul for advertising * Travel to visit clients approximately once per year, per client or as needed What Success Looks Like * You encompass our core values through every interaction; internally and externally * Effectively manage approximately five mid-tier and enterprise accounts * Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores * Build client trust and relationships that create consistent renewals * Cross-sell services that align with client goals and objectives * Clearly communicate results with client point of contact and executives * Exceptional decision making, as it relates to strategic direction for accounts Benefits * 🏠 We have a set living wage at Abe; The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Abe's compensation practices, job related skills, and depth of experience. * 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle * Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents * Benefits to Support the Whole Person: * 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace * 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care * 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave * 💰 Financial - Traditional and Roth 401(k) with a 3% company match * 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to . Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1

Job Description Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities * Oversee and lead a collection of Social Media accounts * Serve as direct support to client contacts * Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic * Build strategies for clients each quarter * Have the ability to create, maintain, and optimize budgets for paid media campaigns * Provide fractional support for internal marketing in support of a boutique agency within Directive * Deeply understand client positioning and unique value propositions * Confirm lead routing is accurate within a CRM * Responsible for personal productivity and utilization * Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client relationships and professional network * Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer * 4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients * Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads * Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more * Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more * Ability to delegate to junior team members to ensure joint success * Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization * Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance * Ability to drive results and measure via OCT * Experience with audience segmentation by tier, job title etc. * Proven and measurable success with mid-market or enterprise accounts * Ability to translate and articulate strategy and tell stories with data * Equal parts competitive and curious; you’re a true problem solver * You live on the cutting edge of the industry, always looking for opportunities to grow and share * Ability to organize, prioritize and manage multiple projects simultaneously * You’re quality-obsessed and have not lost your soul for advertising * Travel to visit clients approximately once per year, per client or as needed What Success Looks Like * You encompass our core values through every interaction; internally and externally * Effectively manage approximately five mid-tier and enterprise accounts * Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores. * Build client trust and relationships that create consistent renewals * Cross-sell services that align with client goals and objectives * Clearly communicate results with client point of contact and executives * Exceptional decision making, as it relates to strategic direction for accounts Benefits * 🏠 We have a set living wage at Abe; The annual base salary range for this position based in the United States is $85,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. * 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle * Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents * Benefits to Support the Whole Person: * 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace * 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care * 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave * 💰 Financial - Traditional and Roth 401(k) with a 3% company match * 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to . Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1

Job DescriptionAbout Ethos Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We've issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health. We make getting life insurance easier, faster and better for everyone. Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families! About the role We're looking for a sharp, data-driven, and creatively-minded Senior Paid Social Creative Strategist to join our team. This role is for a highly strategic individual with a deep understanding of the DTC landscape, who can translate consumer insights and performance data into high-converting ad creative. You will be at the forefront of our paid social efforts, shaping the creative strategy across key platforms to drive tangible business results. The ideal candidate has their finger on the pulse of paid social trends and best practices. You'll have experience working with brands that don't have physical products (e.g., fintech, SaaS), and you'll be a master at creating compelling messages that speak directly to consumer pain points and value propositions. Duties and Responsibilities: • Shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram, Facebook, TikTok, and X, • Stay on top of trends and competitor strategies, identifying the next breakout format or platform to gain a competitive edge, • Conduct deep consumer research to understand audience pain points and motivations, translating those insights into powerful ad messaging and value propositions, • Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices, • Provide clear, actionable feedback to the creative team to ensure assets are optimized for performance on each platform, • Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration, • 5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer (DTC) brands, • Proven experience working for brands with non-physical products, such as in the fintech space, • Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative, • A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions, • An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration, • Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team, • Proficiency in leveraging performance data to inform and optimize creative decisions #LI-AG1 #LI-Remote The US national base salary range for this full-time position is $114,000 - $203,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include applicable bonus, equity, or benefits. You can find further details of our US benefits at Don't meet every single requirement? If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace. We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records. To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

Job Description Linqia is the leader in the growing influencer marketing industry. At Linqia, we partner with the world's largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart to build compelling and effective influencer marketing campaigns. Our AI-driven platform and team of experts are leading the transformation of influencer marketing. We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win. At Linqia, you'll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment. Job Description The Creative Strategy team's responsibility is to deliver world-class influencer marketing creative strategy, creative solutions, and creator-generated content for Linqia's clients. The responsibility of the Creative Strategist is to act as a creative contributor to Linqia's revenue organization, developing and consistently raising the innovation and quality of our proposals, and executing creatively compelling and effective creator-led client campaigns. What You'll Do • Creative (Pre-Sale):, • Ideate on insight-driven creator campaign ideas for our clients, • Lead and contribute to the creation of new business proposals, • Design Canva slides for proposals and proactive decks, • Create social media mocks, including editing images and copywriting, for proposals and proactive decks, • Creative (Post-Sale):, • Craft creative briefs for creators, including sourcing music and designing mood boards, • Give creators feedback on their creative outlines/scripts to up-level their creative executions, • Creative (Cross-Client):, • Demonstrate fluency in social media and creator trends and provide a perspective on how we can tap into these for our clients How You'll Do It As a member of the Creative Strategy team, you'll work to embody Linqia's core values: • Be human, • Act like an owner, • Move fast and learn from it, • Create great experiences, • Be a problem solver, • Data wins In addition to this, our team ethos is to be… • Good partners to our colleagues and our clients, • Eternally curious and always learning, • Open to change as the industry, Linqia, and our processes evolve Location NY or SF (hybrid) Ideal Qualifications • 3-5 years of experience in a creative team at a creative, influencer, digital, or social media agency or at a social platform, • Background in 1+ of the following: copywriting, strategy/planning, art direction, • Interest in and passion for social media and the creator economy Headhunters and recruitment agencies may not submit resumes or candidates through this Web site or directly to employees. Linqia does not accept unsolicited headhunter and agency resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with us.

Integrated Communications Analyst RUTH, the newest agency within Daniel J. Edelman Holdings, is looking for a Sr. Integrated Communications Analyst to help us push the boundaries of data, analytics, and innovation. Our agency blends tradition with fearless reinvention to drive impact in today’s rapidly evolving marketing landscape. As a Senior Analyst, you’ll drive client analytic deliverables and managing measurement strategies, analytic storytelling, and serving as a trusted partner to our clients and internal teams. You will optimize integrated analytics across earned, owned, paid and shared activity while leveraging AI to enhance our overall analytic framework. Your focus will be on delivering excellence to our clients while supporting integrated communications measurement at Ruth. This is a role for someone who can see both the forest and the trees, has a passion for data quality, can leverage AI to elevate the analytic workflow and be fluent in the details of dashboards and KPIs. We need someone who is bold enough to advise senior clients on how data should inform strategy. This… is Ruth. Your Responsibilities • Work with our global team of analysts to support daily reporting to clients on a range of topics and activity., • Serve as a strategic analytics lead on a range of integrated reporting deliverables that look across earned, owned, paid, and shared., • Support the activation of our client measurement frameworks that connect communications activity to brand reputation, culture, and business impact., • Translate performance metrics or brand conversation monitoring into clear, insightful reports that will support our client’s needs., • Monitor and interpret brand, competitor, and cultural conversations., • Partner closely with agency teams and ensure we can embed insights from brief development through post-campaign learning., • Build and refine dashboards and advanced data visualizations that are inspiring, predictive, and actionable., • Champion the integration of AI, automation, and predictive analytics into workflows—scaling insights with speed and precision., • Have a passion to grow and elevate your technical skills, storytelling ability, and client readiness., • Contribute to new business pitches by driving analysis around emerging trends, white space analysis or competitive research. What You Bring • 4–6 years of experience in analytics, insights, or integrated communications strategy, ideally within an agency setting., • A bachelor’s degree in marketing, data science, behavioral economics, statistics, or a related discipline and a mind equally fluent in math and meaning., • A curiosity that doesn't rest and a drive to find what others miss., • Fluency in digital and social media analytics platforms like Talkwalker, Meltwater, NewsWhip, MuckRack, LinkedIn, Meta, and Google Analytics., • Mastery of data visualization tools like Tableau (or equivalent) and the storytelling instincts to use them well., • Experience building dashboards, structuring data, and designing AI-assisted workflows that are both scalable and flexible., • Passion and comfort with emerging AI tools from LLMs to machine learning to predictive analytics., • A right-brain/left-brain mindset, part artist, part analyst who can translate raw data into human truths., • The ability to explain the complex in simple, human terms and inspire action with your insights. What Makes You Ruth • You’re equal parts strategist and experimenter, always asking “what if?” and “what’s next?”, • You see analytics not just as reporting, but as a driver of creativity, culture, and commerce., • You thrive in contradiction: startup idealism and veteran collaboration., • You’re ready to break what isn’t working and architect something new., • You’re always curious, always innovating, and always pushing the limits of what insights can do., • You see how AI can change the game and want to make that change a reality. Why Ruth? Ruth was built on the legacy of Ruth Edelman—a woman who championed good mental health before it was a buzzword and built teams that were as happy as they were high-performing. At Ruth, we believe in emotion-fueled action, relentless reinvention, and having one foot in the future. We are small in intimacy, big in ambition, and powered by tension—the kind that fuels creativity. We’re the ones who help you win the boardroom. And then reinvent ourselves to do it even better next time. So bring your boldest KPIs. Bring your full self. Bring your curiosity. And let’s make you—and your data—unforgettable. This… is Ruth. Pay range: $75,000 to $85,000/year USD. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Job Description Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the LinkedIn Strategist of our dreams! We’re excited to announce a bold new expansion within the Directive family: the launch of Abe Agency, a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it! The Account Strategist, LinkedIn Advertising works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities * Oversee and lead a collection of Social Media accounts * Serve as direct support to client contacts * Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic * Build strategies for clients each quarter * Have the ability to create, maintain, and optimize budgets for paid media campaigns * Deeply understand client positioning and unique value propositions * Confirm lead routing is accurate within a CRM * Responsible for personal productivity and utilization * Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client relationships and professional network * Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer * 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients * Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads * Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more * Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more * Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization * Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance * Ability to drive results and measure via OCT * Experience with audience segmentation by tier, job title etc. * Proven and measurable success with mid-market or enterprise accounts * Ability to translate and articulate strategy and tell stories with data * Equal parts competitive and curious; you’re a true problem solver * You live on the cutting edge of the industry, always looking for opportunities to grow and share * Ability to organize, prioritize and manage multiple projects simultaneously * You’re quality-obsessed and have not lost your soul for advertising * Travel to visit clients approximately once per year, per client or as needed What Success Looks Like * You encompass our core values through every interaction; internally and externally * Effectively manage approximately five mid-tier and enterprise accounts * Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores * Build client trust and relationships that create consistent renewals * Cross-sell services that align with client goals and objectives * Clearly communicate results with client point of contact and executives * Exceptional decision making, as it relates to strategic direction for accounts Benefits * 🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. * 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle * Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents * Benefits to Support the Whole Person: * 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace * 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care * 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave * 💰 Financial - Traditional and Roth 401(k) with a 3% company match * 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to . Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1

Job Description Job Title: Associate Director, Demand Generation Department: Marketing & Communications Location: Remote, DC/San Francisco preferred Level: IC4 Salary Range: -Typical hiring range for high cost of living locations (DC/CA/NYC): $95,325 - $127,100 -Typical hiring range for all other locations: $81,026 - $108,035 Reports To: Director, Marketing Supervisory Role: No FLSA Status: Exempt Job Summary The Associate Director, Demand Generation will lead the strategy and execution of demand generation across digital and outbound marketing channels to drive qualified leads, pipeline growth, and partner acquisition. The ideal candidate is a performance-oriented B2B marketer who excels in Salesforce Marketing Cloud Account Engagement (Pardot) and has a proven track record of partnering with Sales, content and program teams to fuel business growth. This role also supports the Revenue & Growth team through cold outreach, market research, and ongoing campaign optimization. This position is an opportunity to amplify Out & Equal’s mission to create workplaces where every individual can show up authentically and thrive. If you’re driven by purpose and impact, you’ll find your work here deeply rewarding. Essential Functions Demand Generation & Campaign Strategy * Develop and execute integrated, multi-channel marketing strategies to drive qualified lead generation and conversion. * Manage and optimize digital campaigns across paid search, paid and organic social media, content marketing, SEO, and email. * Collaborate with the Content Strategist to craft content aligned with campaign goals, audience needs, and SEO best practices. * Build and oversee go-to-market strategies for new initiatives, driving awareness and engagement from both new and existing partners. * Partner with Director – Campaign Strategy to align campaign timing, messaging, and targeting to overall funnel objectives. * Guide the execution of paid and organic social media campaigns that support demand generation goals and brand visibility. * Identify opportunities for campaign amplification via paid ads Prospecting, Segmentation & Cold Outreach * Identify and segment target organizations and contacts based on demographic and firmographic data. * Conduct market research to understand industry-specific challenges, competitor positioning, and emerging trends to inform marketing strategies. * Build segmented contact lists and deploy targeted cold email campaigns designed to drive engagement and conversions. Lead Nurturing & Funnel Management * Design and execute email engagement campaigns that move prospects from new lead to Sales Qualified Lead (SQL). * Monitor lead behavior and refine nurturing workflows to ensure prospects are receiving timely, relevant messaging based on their engagement. * Develop strategies to re-engage cold or inactive leads through tailored offers and messaging informed by behavioral data. Performance Analytics & Optimization * Track and report performance across all marketing channels, including lead generation, conversion rates, and ROI. * Run A/B testing and multivariate experiments to improve campaign outcomes and guide marketing investment decisions. * Leverage analytics tools to evaluate campaign effectiveness and audience behavior. Marketing Technology & Systems * Manage and optimize the use of Salesforce MCAE, Lusha, and other marketing tools to support segmentation, outreach, and funnel tracking. * Ensure smooth integration between marketing automation, CRM, and analytics systems to support reporting and lead attribution. Core Job Competencies * Digital Marketing - Developing digital strategies, programs and tools in line with organization’s branding and sales objectives. * Market Research & Consumer Behavior - Collecting and analyzing relevant market and consumer data to inform and reshape the organization’s marketing strategy. Market data includes customer, company, competitor, industry and stakeholder analyses. Consumer data includes consumer behavior, attitudes, preferences, usage and perceptions. * Advertising & Sales Promotion - Developing corporate advertising and promotional materials and tools in line with identified business needs. * Project Management - Planning, implementing, monitoring, and completing projects, ensuring effective management of scope, resources, time, cost, quality, risk, and communications. * Information Gathering & Processing - Locates and collects accurate data from appropriate sources; sorts and evaluates data to prepare meaningful and concise reports that summarize important information. Qualifications (Licenses, Certifications, Education Related Experience, technology) * Bachelor’s degree in Marketing, Business, Communications, or a related field—or equivalent experience. * Proven success in B2B marketing environment with evidence of driving pipeline growth and able to bring industry best practices to Out & Equal’s demand generation strategy * 7–9 years of experience in B2B growth marketing, digital demand generation, or related roles in B2B environments. * Hands-on experience with Salesforce Marketing Cloud Account Engagement (MCAE), Lusha, Google Analytics 4, LinkedIn Campaign Manager and WordPress. * Strong expertise in developing and executing omni-channel lead generation campaigns, including cold email outreach. * Proven ability to manage segmentation, list building, and personalization strategies using marketing technology platforms. * Deep understanding web analytics and conversion optimization best practices. * Data-driven decision-maker with the ability to synthesize insights and recommend strategic adjustments. * Proven ability to operate independently and manage multiple priorities in a lean, dynamic team environment * Excellent collaboration, project management, and communication skills. * Proficiency in Microsoft Office Suite * PowerPoint presentation skills Physical Job Requirements * This position requires the ability to remain in a stationary position (standing and/or seated) more than half the time Travel Requirements * This position requires overnight domestic travel less than 25% of the time Equal Opportunity Statement Out & Equal is committed to a diverse, inclusive, and equitable workplace where all people belong and thrive. Out & Equal Workplace Advocates is an equal opportunity employer and does not discriminate based on any of the following: physical appearance, race, color, age, sex, sex characteristics, sexual orientation, gender identity, gender expression or gender characteristic, socioeconomic status, religion or religious creed, criminal history (except in circumstances relevant to a job), ancestry, genetic information or predisposing genetic characteristics, national origin, medical condition, physical or mental disability, AIDS/HIV status, political activities or affiliations, military service or veteran status, marital status, parental status, familial status or family responsibilities, family structure, pregnancy or pregnancy-related conditions, childbirth, reproductive health decision, domestic violence victim status, retaliation for opposing unlawful discriminatory practices, or any other classification protected by federal, state, and local laws and ordinances. THE ABOVE CATEGORIES ARE MEANT TO CONVEY COMPLIANCE WITH THE FEDERAL, STATE, AND LOCAL EEO LAWS IN WHICH WE OPERATE AND NOT MEANT TO INCORPORATE EVERY TYPE OF POTENTIAL EMPLOYMENT DISCRIMINATION. WE STRONGLY ENCOURAGE LGBTQ+ CANDIDATES AND INDIVIDUALS FROM HISTORICALLY MARGINALIZED COMMUNITIES TO APPLY. REQUESTS FOR RELIGIOUS OR DISABILITY ACCOMMODATION SHOULD BE DIRECTED TO . Powered by JazzHR nx7Y8c51Ox

Job DescriptionAbout us:Based in Berkeley, CA, UPSIDE Foods grows meat, poultry, and seafood directly from real animal cells. These products are not vegan or vegetarian—they are delicious meat, made without the need to raise and slaughter billions of animals. In doing so, the company aims to address some of the most pressing environmental, animal welfare, and public health challenges, while still giving people the meat they love. Founded as the world's first cultivated meat company in 2015, UPSIDE Foods (formerly Memphis Meats) has achieved numerous industry-defining milestones, including being the first company to produce multiple species of meat (beef, chicken, and duck) and to sell a cultivated meat product in the United States. The company believes that people shouldn't have to choose between the foods they love and a thriving planet, and is working to build a better food system with access to delicious, humane, and sustainable meat, poultry, and seafood. UPSIDE Foods has won various industry awards, including New York Times' Good Tech Awards, FastCo's Next Big Thing in Tech and World Changing Ideas Awards, and the Best and Brightest Companies to Work For in the Nation by the National Association for Business Resources. UPSIDE Foods has raised a total of $608 million, including from the Abu Dhabi Growth Fund (ADG), Baillie Gifford, Bill Gates, Cargill, John Doerr, John Mackey, Kimbal and Christiana Musk, Norwest, Richard Branson, Softbank, Temasek, Threshold, Tyson Foods, and others.About this job:Are you ready to be at the heart of marketing for a world-changing brand? We're looking for a Senior Associate Brand Manager to join our team and play a pivotal role in shaping the future of UPSIDE. It isn't an overstatement to say that success in this role means success for a category that could change the trajectory of the way humans eat. This isn't just about ads; it's about making a tangible impact on our future by connecting with consumers to create a movement. As a Senior ABM, you'll be a leader and a strategist, turning bold ideas into actionable plans that drive both short-term revenue and long-term brand growth. You'll operate at the intersection of consumer understanding, creative vision, and business objectives, leading cross-functional teams and agency partners to bring campaigns and activations to life.If you're a creative, action-oriented marketer with a passion for brand building and social media, comfortable navigating a fast-paced environment and influencing across all levels of an organization, this is the role for you.Responsibilities include: • Brand Strategy & Campaign Leadership:, • Lead end-to-end creative strategy for consumer-facing brand communications, owning the creative brief for external partners and identifying breakthrough ideas., • Develop and execute integrated marketing campaigns, partnering with award-winning agencies to find innovative ways to reach consumers across all channels, with a specific focus on emerging platforms., • Champion "Brand Stands," developing brand activations that resonate culturally with our target consumer and inspire new ways of thinking about cultivated meat., • Develop a deep understanding of the consumer and leverage insights to drive brand and campaign strategy., • Analyze data (POS, consumer panel, shipment, financial) to understand business performance, measure marketing program effectiveness with an ROI lens, and make optimization recommendations., • Cross-Functional Collaboration & Project Management:, • Lead full cross-agency teams (creative, social, media, PR) to extend campaigns and ideas across relevant channels., • Collaborate closely with sales, legal, finance, and agency partners to take ideas from concept to reality., • Manage innovation and renovation commercialization and launches, leading projects through the stage-gate process and conducting post-launch analysis., • Manage project timelines, budgets, and deliverables for all campaigns and activations, ensuring objectives are met on time and on budget., • Run discussions during presentations with agencies, crossfunctionals, and internal senior leadership., • Digital & Social Media Engagement:, • Manage social media team and drive strategy, engaging the brand in culture, owning results, and driving optimizations., • Own influencer relations in partnership with agencies., • Manage UPSIDE website maintenance., • Financial Acumen:, • Manage the Brand budget., • Working with finance to ensure accuracy of expenditures, including PO and invoice processing, tracking, and forecasting., • Lead Advertising Production and Agency Fees budget, including day-to-day administration.About you:, • Bachelor's Degree (MBA preferred) in Business, Marketing, or related field, • 3+ years of marketing experience (prior experience in innovative products/categories and CPG preferred), • Strong project management skills with ability to successfully handle multiple projects simultaneously and deliver on timelines (Experience in cross-functional team management preferred), • Outstanding verbal, written and interpersonal communications skills, • Creative thinker with strong analytical skills, • Operates with a sense of urgency, • Strong leadership and results driven, • Passion for mission-driven food innovation, • Stock options for all full-time incoming team members!, • 90-100% employer-paid healthcare premiums for team members (medical [including HSA and FSA], dental, and vision), • Pet insurance for your furry family members!, • Unlimited PTO, • Company-sponsored learning & development opportunities UPSIDE Foods is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Our company-wide mission is to create a product for everyone, so we are deeply committed to having teams and leaders that reflect this mission.

Job Description Position Title: Director, Strategic Communications Department: Narrative, Communications, and Storytelling Reports to: Senior Director, Communications and Storytelling Position Category Full-Time FLSA Status (for HR): Exempt Salary Range: $98,301 - $109,053 Last Updated: June 2025 About Race Forward Race Forward's mission is to support communities and public institutions to achieve a just multiracial democratic society through governance that advances racial justice. In partnership with communities, organizations, and sectors, we build strategies to advance racial justice in our policies, institutions, and culture. Race Forward imagines a just, multiracial democratic society free from oppression and exploitation, in which people of color thrive with power and purpose. Since 1981, Race Forward has brought a systemic analysis and an innovative approach to complex race issues to help people take effective action toward racial equity. Position Summary The Director, Strategic Communications in close collaboration with the Sr. Director, Communications and Storytelling to develop a multi-media strategic communications plan for the organization. This role will also support the Honest Education Action and Leadership (HEAL) Together program in developing and leading the implementation of its strategic communications plan to foster a positive narrative of public education as the foundation for a just, multiracial democracy. Through the use of marketing tactics, strategic communications tools, media relations, and narrative storytelling, the Director, Strategic Communications will work with the Narrative, Communications, and Storytelling and HEAL teams to develop strategic content to advance Race Forward's and HEAL's goals. This strategic, highly cross-functional role requires communications savvy, organizing communication expertise, and analytical thinking to define HEAL Together's communications strategy and campaign approach, and to develop content that uplifts our narrative for honest, equitable and full-funded public education. The ideal candidate is a multi-faceted communications strategist who is fueled by storytelling and has a knack for creating strategic content that motivates a diverse group of people to take action. This person enjoys taking initiative and is well-versed in communication strategy and tools that can be used across a varied set of platforms to meet specific campaign goals. Duties/Responsibilities Content Strategy and Development - 60% • Work in collaboration with NCS Leadership Team to develop annual content strategy, incorporating executive leadership, narrative storytelling, and media relations., • Leads the development of content tailored for target audiences over multi-channel platforms, and leads the execution of those efforts to inform, educate, and influence both internal and external audiences., • Manages the strategy and day-to-day implementation plan for effective content production, management, and delivery that evangelizes Race Forward's narrative and brand strategy, and advances our mission, vision, values and efforts across all digital platforms to attract, acquire, and engage a broad set of internal and external stakeholders and audiences., • EnsurecampaigncontentalignswithRaceForwardandRaceForwardAction'sstrategy and organizational theory of change., • Designs, produces, and/or reviews communications for use internally and, • Develops message frameworks for diverse audiences based on narrative, • Develops and refines messaging to ensure organizational consistency in all aspects of, • Work in close collaboration with the VP, Narrative, Communications, and Storytelling on executive leadership content, including thought leadership pieces, video content, etc., • Partner with subject matter experts across the organization and the HEAL Network to develop unique, relevant, and valuable content., • Collaborate with the HEAL Together program team to develop annual marketing communications plans that align with the organizational marketing communications, • Leads the design of HEAL Together and HEAL to Win marketing and communications content and campaigns that raise awareness and inform, educate, and influence internal and external audiences., • Develops an annual strategic content plan to support the HEAL Together and HEAL to Win, • Identifies and shares opportunities for public and media relations, thought leadership initiatives, social media, and digital tools that support HEAL Together and HEAL to Win programmatic objectives., • Collaborates with the Digital Communications Manager to measure and provide monthly reports on HEAL Together and HEAL to Win digital content KPIs with respect to month over month growth, trends, and high-level performance., • Develop, consult, and monitor budget and resources related to marketing, communications and storytelling for HEAL Together., • Serves as project manager when working with contractors and external partners for HEAL Together and HEAL to Win, collaborating on timelines to meet project commitments and to ensure deliverables are on time. Required Job Competencies (Knowledge, Skills and Abilities) To perform successfully in this role, incumbent should possess skills identified below: • Content development, marketing, storytelling, and branding, • Ability to develop compelling content through the use of written words and visual, • Superior interpersonal, written, and verbal communication, • Creative instincts and a natural intellectual, • Cross-cultural appreciation and a history of building strong relationships with diverse stakeholders and colleagues., • Deep listening, • Ability to handle pressure with equanimity and to thrive in a fast-paced, and accountability-focused organization., • Superb critical thinking skills with the ability to synthesize complex information, confidently make recommendations based on data, and work with an action-oriented and equity approach., • A passion for the mission, vision, and core values of Race, • Equally comfortable thinking big and strategically as well as focusing on the day-to-day operational details, • Knowledge of current best practices for content, • Minimum of 3 years' experience developing and implementing digital communications content strategies and plans aligned with organizational brand., • Experience developing and overseeing the development of impactful storytelling content across all content types (websites, newsletters, blogposts, emails, brochures, thought leadership pieces, and social media)., • Experience working in Asana or similar project management tools, • Experience using content management technologies including but not limited to keyword research tools, social media platforms, SEO and SEM., • Knowledge of content marketing trends and techniques, including channels, technology, and analytics., • Strong interpersonal skills and the ability to work well with both internal and external, • Demonstrated ability to deliver on multiple simultaneous tasks with Benefits • Health & Wellness: 100% employer paid medical, dental, and vision coverage, • Work from Home: Enjoy flexibility of a 100% remote work environment, • Home Office Stipend: Receive a stipend to set up and maintain home office Consistently demonstrates, through behavior, understanding of racial equity, institutional racism, and structural racism and the ability to apply that analysis to Race Forward work and culture. Demonstrates, through action, commitment to centering Blackness in both internal and external work. Accountable and Self- Reflective Consistently practices self-reflection; follows through on commitments; treats others fairly and consistently; confronts difficult issues despite discomfort and supports others who do so; shows strong commitment to personal and professional values; champions new ideas. Demonstrates a strong understanding of how identity and corresponding power dynamics impact interactions. Transparent and Collaborative Actively builds and sustains authentic, meaningful relationships with colleagues and external partners, across race and other group identities, to strengthen our work and create new opportunities. Communicates clearly and directly with colleagues. Engages in ways that are solutions- oriented and productive. Is proactive to resolve conflicts and misunderstandings, especially across differences in identity and experience; works to foster a culture that allows all voices to be heard and is respectful and supportive of staff, without expecting perfection. Strategic and Creative Cultivates and generates new ideas and customized approaches that add value and foster innovative solutions; thinks critically, anticipating unintended impacts of decisions; engages the correct stakeholders with a specific emphasis on BIPOC communities, and identifies ways to connect their work to the work of other departments and teams as well as to Race Forward's mission, vision, and values. Disclaimer: The above statements are intended to describe the general nature and level of work being performed by the incumbent in the position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills of the employee. Duties and responsibilities may change at any time with or without notice. Race Forward is an at-will employer and may terminate the employment relationship at any time, for any reason, with or without cause or notice. AAP/EEO Statement: Race Forward is an active Equal Employment Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. ADA Statement: It is the goal of Race Forward to ensure that its programs, services, buildings, employment opportunities, communications, and work environments are accessible to all individuals, and to comply with the requirements of the Americans with Disabilities Act.

Job Description Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior LinkedIn Strategist of our dreams! We’re excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it! The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities * Oversee and lead a collection of Social Media accounts * Serve as direct support to client contacts * Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic * Build strategies for clients each quarter * Have the ability to create, maintain, and optimize budgets for paid media campaigns * Provide fractional support for internal marketing in support of a boutique agency within Directive * Deeply understand client positioning and unique value propositions * Confirm lead routing is accurate within a CRM * Responsible for personal productivity and utilization * Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client relationships and professional network * Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer * 4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients * Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads * Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more * Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more * Ability to delegate to junior team members to ensure joint success * Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization * Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance * Ability to drive results and measure via OCT * Experience with audience segmentation by tier, job title etc. * Proven and measurable success with mid-market or enterprise accounts * Ability to translate and articulate strategy and tell stories with data * Equal parts competitive and curious; you’re a true problem solver * You live on the cutting edge of the industry, always looking for opportunities to grow and share * Ability to organize, prioritize and manage multiple projects simultaneously * You’re quality-obsessed and have not lost your soul for advertising * Travel to visit clients approximately once per year, per client or as needed What Success Looks Like * You encompass our core values through every interaction; internally and externally * Effectively manage approximately five mid-tier and enterprise accounts * Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores. * Build client trust and relationships that create consistent renewals * Cross-sell services that align with client goals and objectives * Clearly communicate results with client point of contact and executives * Exceptional decision making, as it relates to strategic direction for accounts Benefits * 🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $85,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. * 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle * Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents * Benefits to Support the Whole Person: * 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace * 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care * 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave * 💰 Financial - Traditional and Roth 401(k) with a 3% company match * 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to . Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1

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