Marketing Programs Manager - North America
1 month ago
Los Angeles
Job Description Position Title: Marketing Programs Manager - North America Location: Los Angeles, CA Job type: Full-time Report to: Head of Marketing - North America Company: Reolink, an innovative leader in intelligent visual technology, is committed to transforming home security through advanced, reliable, and user-centric solutions. Visit reolink.com to learn more. Job Summary: We are seeking a strategic and execution-driven Marketing Programs Manager to build and lead marketing programs and structured growth tests across North America. This role will be split between: • Retail Growth Programs – Building integrated marketing programs that drive sell-through across key retail partners, including both in-store and online retail channels (e.g., Best Buy, Costco, Home Depot, Walmart.com, etc.). Key Responsibilities: • Retail Growth Programs: Own and execute marketing programs that drive retail traffic, conversion, and sell-through across both physical and online retail environments., • Develop integrated marketing programs aligned to key retailer moments (launches, seasonal events, promotions etc)., • Support sell-through goals with full-funnel marketing activation plans., • Align with Sales & GTM on retail calendars, inventory realities, and growth targets., • Support retailer-specific requirements, including co-op programs and joint marketing plans., • Build traffic-driving initiatives that support retail PDP conversion (paid media, affiliate, influencer, social, CRM, etc.)., • Coordinate retail media support alongside broader brand media plans., • Identify opportunities to improve online retail conversion via messaging alignment, campaign timing, and coordinated activations., • New Testing & Growth Programs: Lead structured experimentation to identify incremental growth channels for the North America Marketing team., • Identify emerging marketing opportunities (creator commerce, affiliate expansion, experiential pilots, new media formats, etc.)., • Design hypothesis-driven test frameworks with clear KPIs and investment guardrails., • Partner cross-functionally to execute pilots across paid, social, lifecycle, creative, and HQ teams., • Build reporting dashboards and structured post-mortems., • Present recommendations to scale, optimize, or sunset programs., • 6–10 years of experience in retail marketing, channel marketing, growth marketing, or marketing program management., • Experience supporting major retail accounts (brick-and-mortar + online retail)., • Strong understanding of:, • Retail media ecosystems, • Sell-through and inventory-driven marketing planning, • Experience building structured test-and-learn programs., • Strong analytical and commercial mindset., • Excellent project management and cross-functional leadership skills., • Comfortable operating in a global organization with HQ collaboration. Pay Range$125,000—$140,000 USD