Campaign manager jobs in United Kingdom - Page 2

Key Responsibilities: Product Listings & Content Management: Create, update, and manage product listings across ecommerce platforms (e.g., Shopify, Amazon, eBay, etc.). Ensure all product descriptions, specifications, and images are accurate, optimised, and up to date. Assist with the uploading of new products, seasonal promotions, and price changes. Perform regular audits of product content to ensure consistency and accuracy. Inventory Management: Monitor inventory levels across all ecommerce platforms, ensuring stock availability and alerting teams to low stock or stockouts. Coordinate with the warehouse or fulfilment team to ensure timely restocking and accurate product availability. Assist in setting up and maintaining stock control systems within the ecommerce platform. Order Management: Process and manage customer orders, ensuring accurate fulfillment, timely shipping, and smooth delivery. Coordinate with the customer service and fulfillment teams to resolve any order-related issues (delays, cancellations, returns, etc.). Track orders, troubleshoot discrepancies, and update order statuses as necessary. Customer Support: Provide backend support for customer inquiries related to product information, orders, and returns via email or ecommerce platform messaging. Resolve issues related to payments, refunds, and exchanges in a timely and professional manner. Collaborate with customer service to ensure a seamless and positive customer experience. Platform Maintenance & Optimization: Maintain the overall functionality of the ecommerce website(s), ensuring all links, banners, and CTAs are working correctly. Identify and troubleshoot any technical issues that may arise on the platform, working closely with the IT team or external developers. Monitor website speed, security, and overall user experience, making suggestions for improvement as needed. Reporting & Data Analysis: Assist in the collection and analysis of sales data, traffic reports, and key performance metrics. Prepare daily, weekly, and monthly reports for management, highlighting trends, sales performance, and inventory turnover. Provide actionable insights from data to help optimise ecommerce performance. Marketing & Promotions Support: Support the ecommerce and marketing teams in executing digital marketing campaigns, promotions, and sales events. Coordinate promotional banners, discount codes, and product features on the website. Collaborate on SEO initiatives and ensure listings are optimised for search engines.

Job Title: Social Media Manager (Freelancer) - Emily's Jewellery ** Job Description:** We are looking for a creative Social Media Manager to join our team on a freelance basis. The ideal candidate will have a background in content creation and social media management, specifically within the jewellery industry. ** Responsibilities:** Develop and execute social media campaigns. Create engaging content (photos, videos, graphics) for various platforms. Manage and maintain social media accounts (Instagram, Facebook, Pinterest, Twitter). Monitor social media trends and competitor activities. Analyze performance metrics and provide reports. Respond to customer inquiries and comments. Requirements: Proven experience as a Social Media Manager, preferably in the jewellery industry. Strong content creation skills (photography, videography, graphic design). Proficiency in social media management tools and analytics. Creative mindset and strong organizational skills. How to Apply: Please submit your resume, portfolio, and a brief cover letter explaining why you are the perfect fit for this role.

Job Title: Marketing Assistant Location: Central London (Mostly Remote) Salary: £28,000 - £32,000 per annum We are looking for an organised and enthusiastic Marketing Assistant to join our team, primarily working remotely with occasional meetings in Central London. This role is ideal for someone looking to develop their career in marketing by gaining hands-on experience across a range of marketing activities. Key Responsibilities: - Support Marketing Campaigns: Assist in the development and execution of digital and offline marketing campaigns, including social media, email, and print. - Content Creation: Help create marketing materials such as blog posts, social media content, newsletters, and brochures. Ensure all content aligns with brand guidelines. - Social Media Management: Support the management of social media accounts by scheduling posts, monitoring engagement, and responding to customer interactions. - Market Research: Conduct research to identify new trends, competitors, and customer insights, and present findings to the marketing team. - Event Coordination: Assist in planning and organising marketing events, webinars, or trade shows, including booking venues, liaising with suppliers, and managing logistics. - Data Entry & Reporting: Help track the performance of marketing campaigns by updating spreadsheets, creating reports, and analysing data to assess effectiveness. - Administrative Support: Provide general administrative support to the marketing team, including managing calendars, preparing presentations, and handling communications. Key Requirements: - Strong organisational skills and attention to detail - Excellent written and verbal communication skills - Familiarity with social media platforms (Facebook, Instagram, LinkedIn, etc.) - Basic understanding of digital marketing tools and strategies is a plus - Ability to manage multiple tasks and work in a fast-paced environment - Proficiency in Microsoft Office (Word, Excel, PowerPoint) - A positive attitude and eagerness to learn Benefits: - Competitive salary of £28,000 - £32,000 per annum - Flexible working environment with the ability to work mostly remotely - Opportunities for career growth and professional development - Chance to gain experience in a variety of marketing functions If you're an organised, detail-oriented individual with a passion for marketing, this is a great opportunity to start or further your career. Apply today!

Join our small yet dynamic team in Leeds for an exciting Sales & Marketing role! We offer uncapped earnings and numerous development opportunities. If you're passionate about driving sales, executing creative marketing strategies, and eager to grow in a supportive environment, we want you! About Us: We're a forward-thinking small company based in Leeds, committed to delivering top-notch products/services to our clients. As we grow, we're seeking motivated individuals to drive our sales and marketing efforts to new heights. No experience is necessary although our client welcomes candidates with any previous experience in the following areas: customer service, sales representative, marketing supervisor, sales executive, direct sales, field sales, marketing executive, retail, service supervisor, call centre, call centre inbound, marketing representative, manager, bar manager, hospitality, receptionist, warehouse, marketing assistant, front of house, direct marketing, sales assistant, and any other customer service or sales role. With your experience, you already know how vital it is to use great customer service to attract potential What's involved? - Speaking to new and existing customers in a field based residential campaign - Using excellent customer service skills along with all the sales coaching you will receive - Being actively involved in team motivation and building What's in it for you? - Earnings paid weekly - Added incentive for drivers - Lively, fun and rewarding environment with a great social culture - International all expenses paid travel opportunities - 1 to 1 support and mentoring whilst developing your Sales & Customer service skills set - Fantastic uncapped performance based earnings so you''re not held back by minimum wage! - The amazing chance to be your own boss Key Responsibilities: - Develop and implement effective sales strategies to drive revenue growth. - Cultivate strong relationships with clients and prospects. - Monitor market trends and competitor activities to identify opportunities. Uncapped Earnings Enjoy the freedom to earn as much as you desire! We offer competitive commission structures and incentives, ensuring your hard work is duly rewarded. Development Opportunities: We believe in nurturing talent! Benefit from ongoing coaching and mentorship programs to enhance your skills and advance your career. We offer a clear progression channel for the ambitious with our 6 stage business development programme Requirements: - Strong communication and negotiation skills. - Results-driven mindset with a passion for exceeding targets. - Ability to thrive in a fast-paced environment. Ready to embark on a rewarding career journey with us?

Hospitality Supervisor & Admin Support ** **Permanent Are you a hospitality Jedi? Are you passionate about customer service? Do you love admin? This could be the perfect role for you! ** The Company** We are an award-winning (Cinema Audio Society, Music & Sound, Promax UK, Vox) world class leader in audio services, providing clients with a full offering to deliver any requirement needed in audio advertising, content or production across the globe. We’re based in the UK and USA and our 12 studios in Central London are a centre of excellence. We have creative, media, studios and digital under one roof and work on; radio, Spotify and digital audio advertising; audio post for TV and films; audiobooks; podcasts; music; foreign dubbing; gaming and digital campaigns to support audio experiences. Our clients include Spotify (we are their creative partner in the UK & North America), Acast, Netflix, Amazon, Cartoon Network, Disney, Guinness, Paddy Power Betfair, Audible and Penguin Random House. As more and more people consume and interact with audio technology, we help our clients navigate the complex world of audio and the opportunities it brings. We help brands to build their audio identity and create a distinctive sound and connection to the audiences they need to reach. We’re a mix of arty, geeky, techy, creative types who deliver exceptional products for our clients every single day. Diversity and inclusion matter to us and we are committed to inclusion across race, gender, age, religion, identity, physical ability, neurodiversity and experience. We welcome your uniqueness. In the last few years we’ve also donated time and money to Macmillan Cancer Support, The Malaria Foundation and Crisis, and we intend to do a lot more. We are committed to developing the audio industry and its future talent and we’re an active supporter of initiatives to inspire, train and develop young talent and open our doors to bring a diverse group of people into our industry. ** OUR VALUES** We know it’s all about getting the mix just right… 1 - We’re on the same wavelength We're one team We support each other We work together to achieve collective success 2 - We hear every pin drop We care about the details We deliver on what we promise We take responsibility 3 - We’re all ears We care passionately about our clients We provide exceptional customer service We build long term partnerships ** Our Culture - Defined By Our Team** We're creative (standard). We're honest and open. A swear jar would bankrupt us all. We're all equal and we laugh at ourselves… and each other. We're unconventional, productive and we do whatever it takes to get the job done. We like burgers (meat, veggie and vegan). We always make time for each other and our clients. We live and breathe audio. We're people pleasers. We're all very different and we love that about our team. We praise each other and recognise achievements. We like going to the pub for alcoholic and non-alcoholic drinks. We don't quit, we fix. We're kind and caring. We make a difference. We stick together and pick each other up when it's needed. We like to dance. We love karaoke. We say please and thank you. We're passionate and motivated. We always leave our clients feeling good. ** The person we are looking for** You love customer service and you get a kick out of admin. As the face of the studios and the first point of contact for most visitors, you will effortlessly welcome and assist clients, ensuring their comfort and needs are met through impeccable service, a warm demeanour, and clear communication. Your adept multitasking abilities will shine as you navigate busy reception periods with poise, and prepare studios for upcoming sessions, all while upholding an impeccable attention to detail and a positive attitude. Beyond client care, you will play an integral role in our operations by providing administrative support across all teams; managing documents and receipts, overseeing stock-taking, running reports, updating our CRM system, organising events and helping with data entry. If you are ready to leave an indelible mark on our studio's hospitality experience and collaborate with our diverse team, we invite you to join us in redefining excellence in audio post production. ** Key responsibilities** -Meeting and greeting clients, actors and guests into the building -Providing food and refreshments to all visitors -Adhering to strict check in / check out procedures -Providing guests with access passes where applicable -Ensuring the studios, communal areas and kitchenettes are sufficiently stocked and organising regular stock takes -General cleaning duties, including tidy down of studios, communal areas and kitchenettes (emptying dishwashers, hoovering, wiping down of surfaces etc.) -Maintaining any equipment specifically used for hospitality (coffee machines etc) -Manage receipts and additional administrative support -Supporting teams across all aspects of admin -Help removing and disposing of any confidential material securely (such a scripts) -Answering the phone and taking incoming messages. -Postal or courier administration. -Support dealing with any additional cleaning issues via an external supplier -Closing down, locking doors and setting alarms across the facility -Assisting with the planning and organisation of team social events. ** Essential requirements** -Hospitality experience is a must. -Confidence making and serving drinks, tidying tables and taking orders. -An interest in a fast paced working environment - no two days are the same! -A high level of organisational skills and experience. -Excellent attention to detail. -Proactive and able to work on your own initiative. -Ability to problem solve and work under pressure. -Confident, friendly, approachable and a team player. -Good level of experience of using Apple Macs, Google docs and sheets or similar programs -An understanding of receipt management and basic cost-tracking. -Confidence and calm under pressure dealing with celebrity clientele Must be eligible to work in the UK ** Bonus Points** -An additional language -First Aid or Fire Warden training ** Working hours /requirements** ** ** **-**This role is based onsite at our studios on Tottenham Court Road, London. -9 hour day, including 1 hour lunch break. -Daily start/end times will vary based on session start/ends. Requirements for most days range between 8am - 6pm with occasional evening work required. Salary and benefits -£27,500 per annum -25 days flexible holiday plus standard bank holidays for England and 3 fixed days between Christmas and New Year, when the business is closed. -Medical insurance scheme -Life insurance policy -Eye Care scheme with Specsavers -Cycle to work scheme -Season ticket loan -Various training schemes to help us all be better The hiring process It’s really important that we are a right fit for each other. Therefore we usually have three chats; phone, online and in person. This is so we can get to know each other properly which is really important for you and us, as we want you to be with us for a long time so you need to know it’s right for you too. If there is another way you’d like to do this, that will really give you the chance to shine, please tell us if we get in touch to chat. Apply Please apply with your CV and a covering letter and tell us why you’d like to join us and how you’d add brilliance to our team. Candidates need to have the right to work in the UK. Previous applicants are welcome. Please note, this is not a sound engineering or runner role. No agencies please. Thank you.

Job Description: We are looking for a creative and results-driven Digital Marketing Expert to join our dynamic team. The ideal candidate will have a deep understanding of digital marketing strategies, e-commerce platforms, and the fragrance industry. You will be responsible for developing and executing comprehensive digital marketing campaigns that enhance our brand visibility, engage our target audience, and drive sales growth. Key Responsibilities: Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business goals. Conduct market research and competitor analysis to identify opportunities and trends in the fragrance e-commerce space. Define target audiences and create customer personas to tailor marketing efforts effectively. Content Marketing: Create and oversee the production of high-quality content, including blog posts, product descriptions, videos, and social media posts. Develop a content calendar to ensure consistent and timely content delivery across all digital channels. Collaborate with the creative team to produce visually appealing and engaging marketing materials. Search Engine Optimization (SEO): Optimize website content, product pages, and blog posts to improve organic search rankings. Conduct keyword research and implement SEO best practices to drive organic traffic. Monitor and analyze SEO performance, making data-driven adjustments as needed. Pay-Per-Click (PPC) Advertising: Manage and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels. Allocate budgets effectively to maximize ROI and achieve campaign objectives. Analyze campaign performance and adjust strategies to enhance results. Email Marketing: Develop and execute email marketing campaigns to nurture leads and retain customers. Segment email lists to deliver personalized and relevant content to different audience groups. Analyze email campaign metrics and optimize for higher open rates, click-through rates, and conversions. Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement. Manage and grow our presence on platforms such as Instagram, Facebook, Twitter, Pinterest, and TikTok. Create, schedule, and publish engaging content that resonates with our audience. Monitor social media trends and adapt strategies to stay current and competitive. Analytics and Reporting: Utilize analytics tools (e.g., Google Analytics, Facebook Insights, SEMrush) to track and measure the effectiveness of digital marketing campaigns. Generate regular reports on key performance indicators (KPIs) and provide actionable insights. Use data to inform and refine marketing strategies for continuous improvement. Collaboration and Coordination: Work closely with the e-commerce, design, and product teams to ensure cohesive marketing efforts. Coordinate with external agencies, influencers, and partners to amplify marketing initiatives. Stay updated on the latest digital marketing trends, tools, and best practices to keep the company at the forefront of the industry.

Location: Remote/Flexible Job Type: Freelance/Part-Time Compensation: 20% commission on ticket sales Job Overview: We are seeking a dynamic and motivated individual to join our team as a University Workshop Outreach Coordinator. In this role, you will be responsible for promoting a series of workshops featuring expert speakers from various countries, industries, and disciplines. These workshops will cover diverse topics based on the speakers’ professional experiences and knowledge. Some topics will be recurring based on popularity. You will play a key role in expanding our outreach within universities and alumni networks. Your primary focus will be to build relationships with universities and develop channels to effectively promote our workshops to students and alumni. This role offers a unique opportunity to make a significant impact while earning a commission of 20% on ticket sales. Key Responsibilities: • University Partnerships: Build and maintain strong relationships with universities, faculty members, student organizations, and alumni groups to promote workshop opportunities. • Promotion Strategy: Identify and develop effective channels for distributing workshop information, including leaflets, digital marketing, newsletters, and social media platforms within university communities. • Workshop Promotion: Manage ongoing updates of workshop topics, speakers, and schedules. Ensure timely and accurate promotion of workshops to maximize student and alumni engagement. • Event Marketing: Work closely with the marketing team to design and execute marketing campaigns tailored to the university and alumni audiences. • Feedback & Insights: Gather feedback from students and university contacts to continuously improve promotion strategies and workshop offerings. • Sales Performance: Track and report ticket sales and audience engagement, optimizing outreach efforts to achieve higher participation rates. Requirements: • Experience in Outreach/Marketing: Previous experience in university outreach, event promotion, marketing, or similar roles is highly desirable. • Communication Skills: Excellent verbal and written communication skills to engage with university contacts and student/alumni audiences effectively. • Self-Motivated: Able to work independently, set and meet goals, and manage your time efficiently. • Relationship Building: Strong interpersonal skills to foster relationships with university representatives and student organizations. • Digital Savvy: Familiar with social media platforms, email marketing, and other digital tools to promote events to a wide audience. • Passion for Education: An interest in educational events and a desire to help students and alumni access valuable learning opportunities. Benefits: • Flexible Work Environment: This is a remote and flexible role, giving you the freedom to manage your time and work from anywhere. • Commission-Based Earnings: You will earn a 25% commission on all ticket sales generated through your efforts. • Opportunity for Growth: As our workshop offerings expand, there will be opportunities to grow within the role and take on more responsibilities.

The role You’ll be responsible for cultivating richer audience connections with the nation’s forests in the district, leading our marketing and communications team, creating a district marketing and communications strategy, promoting our offer, and telling our story in effective ways and through a variety of different sources. Leadership Lead and inspire the marketing and communications team. Our marketing and communications team currently consists of three marketing and communications officers, one communications officer, a multimedia officer and two business support officers. Monitor and report on evaluation of all campaigns, and be responsible for expenditure relating to marketing and communications. Marketing Lead marketing activity, using market insight, to tell our story and grow our business priorities and improve our income returns. Use data to better understand and reach new and existing audiences. To manage and develop plans for the district’s marketing activity. Communications Grow our reputation as caring custodians of the nation’s forests. Lead proactive communications with District staff and partners to promote and enhance Forestry England’s reputation with local stakeholders, communities and visiting public as leaders in land and visitor management. Monitor and anticipate communication activity that may impact on our reputation and design communications plan to mitigate the impact. Be an active member of the District’s Operations Team and advise them where communications can be used to limit business risks or improve income returns. Provide professional communications advice to senior management and wider district colleagues on issues and reputation, including positioning with the media and external stakeholders. Lead design of internal communication activity that distributes consistent messages and profiles positive work of all staff. Raise awareness and understanding of sustainable forestry, developing insight-led behaviour change campaigns. Lead the district’s contributions to national communications and marketing campaigns. Ensure effective use of our complaints process. Stakeholder Management Lead on stakeholder engagement by developing our communications and consultation approach around forest operations and plans to build support from visitors, local communities and other key stakeholders. Advise and assist colleagues when dealing with issues management and stakeholder groups. Engagement Lead on our Active Forests programme in the district to increase the number and frequency of people being active in our forests. Advise and assist colleagues on issues management and stakeholder groups. General Plan and deliver according to a yearly budget. Work within and as part of the wider district recreation and engagement team to plan campaigns and initiatives collaboratively. Person specification Essential Professional and Technical experience Experience of building strategic communication and marketing plans to enhance corporate objectives. Experience of handling media enquiries and using media outlets positively to promote work of the organisation and its staff. Experience of designing and implementing marketing campaigns to promote the products and services of the organisation. Experience of commissioning and managing marketing and public relations consultants. Experience of team leadership and staff management. Strong management and leadership skills. The ability to build and maintain highly effective working relationships with a range of people (both internally and externally). Proven ability to manage competing demands and prioritise workloads. Desirable Professional and Technical experience Experience of budget and staff resource planning and monitoring. Experience of working in partnership across organisations for mutual benefit. Educated to degree level. A relevant professional qualification or a significant level of experience in marketing and communications. Please note: this post can be based either at Exeter, Devon or Coleford, Gloucestershire.

The Role The role is based on supporting the Intuitive sales, marketing and business development processes. The main part of the role will be working with our network of partners operating around the world. The role will initially start within our marketing department, giving the candidate a chance to understand our business while working on some defined projects. This could include the production of marketing materials, website, videos, social media and partner events. After the initial placement the role will evolve to also include gaining experience in sales support, continuing to work with our partners from around the world. This will involve explaining the Intuitive value proposition, demonstrating our software products and helping with sales opportunities as well as supporting our partners with their marketing campaigns. We operate in many different time zones (from Australia to the USA), therefore the role will encompass some out of hours working. This is an ideal first role for someone looking for a career in sales and marketing. The placement will include projects in the following: Key Tasks • Assist the sales director with partner and end customer sales activity • Attend partner sales review and follow up / monitoring of actions • Following up sales and business development opportunities • Demonstrating the Intuitive software and value proposition • First line pre-sales support for new sales opportunities • Production of quotes and proposals • Updating the Company CRM with all activities • Assist with the production of marketing materials and literature, such as web content, brochures, blog posts and press releases • Write and proofread marketing copy • Upload material to the website(s), social media pages, online partner portal and Intuitive SharePoint • Assisting other areas of the business such as pre-sales and technical services Key skills Great interpersonal skills Ability to learn and understand about software, specifically in the business intelligence, print and process management markets Able to build relationships with a wide variety of people. Personable manner, team-player and adaptability are all important Excellent written and oral skills: you will be called upon to write online content, so you will need strong copywriting skills. You will also have to regularly deal with clients and suppliers, face to face or on the phone. Attention to detail – required for proof-reading posts, news releases, website content and emails IT skills: You will need proficiency in MS Office packages and, ideally, in graphic tools such as Adobe, Publisher and video editing software.

Generating leads Sales representatives contact potential and existing customers to generate leads for the sales team. They may also answer phone calls from people responding to direct marketing and advertising campaigns. Must have good and strong communication skills,negotiation and time management skills.

We are seeking a highly skilled IT Marketer & Business Development Specialist to join our team that will play a pivotal role in shaping our brand for a new established company delivering innovative digital solutions. If you are looking to be a part of a new innovative company, we encourage you to apply. In the role you will be responsible for promoting our digital services, supporting the company’s sales growth to help elevate our brand. The ideal candidate must have a solid technical background and marketing expertise to effectively communicate our products and services to potential clients and reach a broader market across the UK. This role requires a strategic mindset, and a proactive approach to business development. Key Responsibilities: - Structure and develop individual digital services and comprehensive tailored packages for web development, software design, SEO and graphic design, to meet diverse client needs and budgets. - Assist in identifying and integrating the necessary technology stacks and tools to support efficient project execution and service delivery. - Create and timely manage social media marketing campaigns to enhance brand visibility and engagement. - Implement marketing strategies to promote the company products and services. - Collaborate with the software and design teams to ensure that marketing materials align with the company product offerings. - Drive lead generation - Assisting management in development of new business strategies that will align with company vision and goals. Job Requirements: - Education level of Bachelor's Degree or higher in Information Technology, Computer Science or Business Marketing or a related field. - Minimum 2 years of proven experience within a IT role. - Strong understanding of IT products and services. - Ability to drive business growth through effective marketing and sales promotions. - Knowledge of social media use across various platforms to develop campaign management. - Excellent organisational, communication, and leadership skills. - A basic understanding of back-end development, along with proficiency in User Experience (UX) and User Interface (UI) design, front-end technologies, responsive design, and accessibility standards, is highly desirable. Job Details: - Permanent & full time role - Main office situated in Manchester - Flexible working hours - Salary is negotiable, dependent on experience. - Immediate start

Main Responsibilities: Collaborate closely with management to discuss seasonal menus, promotional campaigns, and strategies to target diverse customer groups, including London’s food enthusiasts and the Chinese expatriate community. Craft, edit, and oversee the release of compelling press materials, including press releases, newsletters, and social media content on platforms like Instagram, WeChat, and Facebook, to elevate brand awareness. Organise and coordinate PR events, such as food tastings, media invitations, cultural evenings, and collaborations with London-based influencers and bloggers, to showcase the restaurant’s unique offerings. Develop and maintain strong relationships with local food critics, influencers, and media representatives, ensuring continuous coverage and positive publicity in both traditional and digital media. Use creative strategies to highlight our restaurant’s signature dishes, blending Chinese culinary traditions with contemporary London trends, ensuring we appeal to both local and international customers. Monitor the success of PR campaigns through tools that track media exposure, customer feedback, and social media engagement, adjusting strategies based on data insights. Who We're Looking For: A proactive and highly organised individual with the ability to manage multiple projects and deadlines in a fast-paced environment. Has experience in public relations Excellent writing and editing skills, capable of producing content that resonates with diverse audiences, from London-based foodies to international tourists. Sociable and skilled in building strong relationships with influencers, media representatives, and key opinion leaders, particularly within the food and cultural sectors. An understanding of both Chinese and British cultures, with the ability to engage London’s Chinese community and represent the restaurant in a culturally authentic manner. Analytical, with experience using tools to monitor PR efforts and evaluate the success of campaigns, ensuring we consistently improve and refine our strategies.