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  • Social Media Manager
    Social Media Manager
    7 days ago
    £41700 yearly
    Full-time
    London

    Social Media Manager (Bilingual English–Chinese) London (on-site) | Full-time, permanent | Salary: £41,700/year We're ApertureChina, a UK publishing and digital media company building a cross-border brand between the UK and China. We're hiring a bilingual Social Media Manager (native Chinese speaker) to lead our social presence across both markets. Key responsibilities: • Plan, create, and publish content on Chinese social media platforms, including WeChat, Weibo, Xiaohongshu, Douyin, and Bilibili, • Manage UK-facing accounts across Instagram, Facebook, X, LinkedIn, and TikTok, • Develop culturally resonant, platform-appropriate campaigns for clients seeking exposure in both the UK and Chinese markets Coordinate frequently with Shanghai partner team, facilitating communication and overcoming language and cultural barriers, • Monitor performance, report on campaign results, and optimise based on platform analytics and trends, • Ensure all content complies with UK advertising standards, UK GDPR, and relevant Chinese digital content regulations. Requirements: • Native Chinese speaker with fluent professional English, both written and spoken, • Proven experience managing Chinese social media platforms (WeChat, Weibo, Xiaohongshu, Douyin, Bilibili) in a professional or agency setting, • Working knowledge of UK-facing platforms and best practices, • Strong copywriting skills in both Chinese and English, • Solid understanding of digital marketing, audience engagement, and content performance metrics, • Experience with short-form video, graphic design tools, and multimedia content production is highly desirable, • Right to work in the UK. How to apply: Apply directly through JobToday with your CV and a short cover letter. Please include links to any Chinese or UK social media accounts or campaigns you have managed.

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  • Advertising Account Manager
    Advertising Account Manager
    2 months ago
    £35000–£46000 yearly
    Full-time
    London

    Advertising Account Manager (Occupation Code: 2494) Average Annual Salary: £35,000 – £46,000 Job Overview The Advertising Account Manager is responsible for planning, managing, and executing advertising, branding, and creative marketing campaigns for the company’s shop-based food and beverage projects. The company focuses on shop management, light beverage and food brand operations, business partnership development, and project expansion management. This position requires strong market insight and bilingual communication skills (English and Mandarin), with the ability to integrate Eastern and Western dining cultures through creative marketing and new media strategies, building a modern and international brand communication system. Key Responsibilities • Develop and execute brand advertising and marketing strategies to enhance brand awareness and business growth across light beverage and food sectors;, • Coordinate brand campaigns, advertising concepts, and visual content to ensure consistent brand identity and creative direction;, • Manage relationships with clients and business partners, and collaborate closely with internal creative, photography, design, and marketing teams;, • Lead the creation and publishing of bilingual marketing content — including short videos, posters, and social media materials — across platforms such as TikTok, Xiaohongshu (RED), Instagram, and Facebook;, • Manage advertising budgets, project timelines, and performance tracking, including ROI analysis;, • Plan and oversee brand events, product launches, thematic campaigns, and cross-industry collaborations;, • Analyse market trends and consumer behaviour to identify new opportunities and develop innovative brand strategies;, • Provide creative direction for multi-channel marketing initiatives that reflect both Eastern and Western cultural influences. Qualifications • Bachelor’s degree or above in Marketing, Advertising, Communications, or a related field;, • 1–3 years of experience in advertising, branding, food & beverage marketing, or creative project management;, • Fluent in both English and Mandarin Chinese, with excellent verbal and written communication skills;, • Knowledge of light dining, beverage, or Asian food culture is preferred;, • Strong project coordination, creativity, and teamwork abilities;, • Proficient in advertising and marketing tools such as Adobe Creative Suite, Canva, Google Ads, Meta Business Suite, TikTok, and Xiaohongshu (RED);, • Solid understanding of brand strategy, visual identity, and integrated marketing communications;, • Highly organised, innovative, and able to perform well under pressure;, • UK driving licence preferred. Work Location London, United Kingdom Employment Type Full-time / Permanent

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