Account Manager
2 days ago
City of London
Account Manager – Performance Media Location: Hybrid (2 days per week in London office) Reporting to: Account Director Contract Type: Fixed Term for 6 months (with potential to become permanent) About the Company WePlay, part of the rEvolution family, is a global sports marketing agency built to drive measurable business growth. We sit at the intersection of creativity, culture and performance, helping brands and rights holders turn audience attention into commercial impact. We partner with some of the most ambitious organisations in sport to shape how they show up, how they connect with fans, and how they convert that engagement into revenue. Our work spans brand and campaign development, content and production, and performance led media, all connected through a single, outcome focused approach. Operating globally with teams embedded in key markets across Europe, the US, the Middle East and Asia, we combine local cultural understanding with global scale. Our partners include Emirates, adidas, Paris Saint-Germain, UFC, IRONMAN, AC Milan, Major League Cricket and SailGP. About the Role We are looking for a client-focused Account Manager with a strong background in Performance Media to join our team. This role is ideal for someone who has previously worked hands-on in paid media campaign delivery and optimisation, but who now thrives in a client-facing environment, building trusted partnerships and leading campaign conversations. As the key link between clients and the Performance Media team, you will translate business goals into effective media strategies and ensure campaigns are delivered smoothly, on time, and to a high standard. You will confidently communicate performance insights, challenge thinking where needed, and help clients understand the “why” behind media decisions and results. While this is not a specialist activation role, you should be comfortable jumping into platforms when needed, understanding campaign performance at a granular level, and supporting troubleshooting, optimisation discussions, and strategic recommendations. You will collaborate closely with internal specialists across media, strategy, creative, analytics, and client services to deliver integrated campaigns that drive measurable business outcomes. Roles & Responsibilities Client Services (35% of role) • Build strong, trusted relationships with client stakeholders and become a key day-to-day contact., • Develop a strong understanding of client business objectives, KPIs, audiences, and challenges., • Lead regular client communications including status updates, campaign reviews, reporting calls, and strategic discussions., • Translate complex media performance data into clear, compelling, and actionable insights for clients., • Bridge the gap between clients and the Performance Media team, ensuring expectations, priorities, and recommendations are aligned., • Confidently challenge and advise clients using performance data and platform knowledge., • Identify opportunities to grow client partnerships through new ideas, channels, or services., • Support Account Directors with presentations, QBRs, pitches, and strategic recommendations., • Manage client expectations proactively, ensuring high levels of service and communication throughout campaign delivery., • Attend relevant client events, meetings, or industry sessions where appropriate. Campaign & Performance Management (40% of role) • Oversee the successful delivery of performance media campaigns across paid search, paid social, display, video, and programmatic., • Work collaboratively with internal media specialists to ensure campaigns are executed effectively and optimised against KPIs., • Understand campaign setup, targeting, optimisation approaches, and platform best practices across key media channels., • Be confident navigating platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, or DV360 when required., • Review campaign performance regularly and provide data-driven recommendations to improve results., • Support troubleshooting and problem-solving when campaign or delivery challenges arise., • Ensure campaigns remain on track against timelines, budgets, and scope of work., • Manage asset briefing into the creative team, and ensure all assets are platform ready before seeking approvals from client., • Collaborate with strategists and analysts to interpret performance trends and identify growth opportunities., • Support testing strategies and innovation initiatives across campaigns., • Maintain awareness of wider market, platform, cultural, and competitor trends that may impact campaign performance. Team Collaboration & Leadership (15% of role) • Build strong working relationships across client services, media, strategy, analytics, and creative teams., • Support and mentor junior team members where appropriate., • Encourage collaboration and knowledge sharing across departments., • Act as a positive role model within the team, contributing to a supportive and solutions-focused culture., • Help improve internal ways of working, processes, and communication between teams., • Escalate risks or resourcing concerns proactively to the Account Director. Planning & Commercial Awareness (10% of role) • Support campaign planning, timelines, and workflow management to ensure efficient delivery., • Maintain awareness of client budgets, pacing, and commercial priorities., • Contribute to media planning discussions with an understanding of channel strengths and performance expectations., • Stay informed on industry trends, emerging platforms, and evolving performance media best practices., • Identify opportunities for innovation and continuous improvement in campaign delivery and client experience. About You • Previous experience working in a hands-on Performance Media role, with strong understanding of paid media channels and campaign delivery., • Current experience in an Account Management, Client Services, or client-facing role within an agency or media environment., • Strong understanding of key performance marketing metrics such as CPA, ROAS, CTR, CPC, conversion rate, and attribution., • Confident discussing campaign strategy and performance with both clients and technical media specialists., • Comfortable navigating media platforms and understanding campaign structures, even if not executing campaigns day-to-day., • Excellent communication and presentation skills, with the ability to simplify complex information., • Highly organised with strong attention to detail and project management skills., • Commercially minded with a proactive and solutions-focused approach., • Collaborative team player who thrives in a fast-paced environment., • Passionate about digital media, marketing trends, and continuous learning., • Love of sport is useful! About the Benefits • Flexible working environment (hybrid with 2 days per week in our London office), • 30 days holiday per year (pro rata), • Access to WePlay Academy training and external knowledge shares, • Monthly socials and opportunities to attend industry events, • Enhanced maternity and paternity policies, • Access to the Calm App for mental wellness Equal Opportunities WePlay is committed to building a workplace where inclusion is valued and diversity is embraced. All qualified applicants will be considered regardless of age, disability, gender identity, ethnic background, marital status, race, religion, sex, or sexual orientation. We encourage applications from diverse backgrounds, including those who may not meet every requirement in the listing, as we are focused on finding the best fit for the role and our team.
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