Head of Marketing
2 days ago
Nottingham
Head of Marketing £60,000–£70,000 DOE Permanent Nottingham Full-time - Hybrid Harper Recruitment Group is supporting a fast-paced, ecommerce-led, product-based business in Nottingham. As the company continues its strong growth trajectory, an exciting opportunity has arisen for a Head of Marketing to take full ownership of the marketing function and play a pivotal role in shaping the future direction of the business. This is a newly created, high-impact role reporting directly into the CEO. You will lead from the front, set the strategic vision, and build a marketing engine that drives brand visibility, digital performance, customer acquisition and long-term commercial growth. This position is ideal for a hands-on, commercially minded marketing leader who thrives in a scaling environment and wants to make a measurable difference from day one. Key responsibilities: • Setting and delivering the full marketing strategy across ecommerce, digital, brand and campaign activity, • Leading from the front and taking ownership of all marketing output while building a high-performing function, • Driving ecommerce growth through conversion optimisation, product positioning and customer journey improvements, • Managing all digital channels including website, SEO, PPC, paid social and email marketing, • Building a strong brand presence with consistent messaging, tone of voice and visual identity, • Creating high-quality content including product materials, case studies, email sequences and social media, • Owning product marketing, understanding product ranges, customer needs and competitor landscape, • Using data to drive decisions through tools such as Google Analytics, Looker Studio, SEMrush and Meta Ads Manager, • Managing CRM and automation tools such as HubSpot, Klaviyo or Mailchimp, • Collaborating with sales, operations and leadership to align marketing activity with commercial priorities, • Overseeing external agencies including digital, creative and web partners, • Managing the marketing budget and ensuring spend delivers measurable ROI, • Leading strategic growth projects including website upgrades, product launches and new service propositions What we’re looking for: • Senior marketing leadership experience within an ecommerce, product-based or B2B environment, • Proven ability to lead from the front and build a function from the ground up, • Experience working within a larger organisation and bringing new skills, structure and best practice into a growing SME, • Strong digital marketing expertise across SEO, PPC, paid social, analytics and content, • Hands-on experience with marketing suites such as HubSpot, Klaviyo, Mailchimp, SEMrush, Google Ads and Meta Ads Manager, • Track record of driving ecommerce performance and delivering commercial growth, • Excellent communication and influencing skills with the ability to work closely with senior leadership, • Strong analytical mindset with confidence using CRM and reporting tools, • Creative yet commercially focused approach to brand and campaign development, • Experience in product-led, distribution or logistics environments is highly advantageous What’s on offer: • Free on-site parking, • Company pension scheme, • Opportunity to shape and lead a brand-new marketing function, • High autonomy and direct influence on business growth, • upportive, collaborative working environment, • Long-term career development as the business continues to scale FAQs What happens after I apply? A member of our experienced recruitment team will carefully review your application. If you’re shortlisted, we’ll be in touch to discuss your background, what you’re looking for, and whether the role is the right fit. We’ll guide you through the whole process, from application to placement. Will my application be kept confidential? Yes. Your details are only shared with the employer once we’ve spoken with you and you’ve agreed to move forward. Will someone help me prepare for interviews? Yes. Your consultant will brief you on the company, role expectations and the interview process, ensuring you feel informed and confident. Meet your Recruitment Consultant, Luke Managing Consultant who loves helping candidates and clients at every stage of the recruitment journey, bringing knowledge, support and a friendly approach. About Harper Recruitment Group Harper Recruitment Group has been offering high-quality recruitment services across the East Midlands and beyond since 1987, specialising in recruiting business support professionals of all levels on a permanent, contract or temporary basis. Due to the large volume of applications we receive, we are unfortunately unable to contact all candidates. If you have not heard from a consultant within the next three days, please assume that you have not been successful on this occasion. Please do not hesitate to apply for other suitable roles in the future.