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Job Description: We are looking for a creative and results-driven Digital Marketing Expert to join our dynamic team. The ideal candidate will have a deep understanding of digital marketing strategies, e-commerce platforms, and the fragrance industry. You will be responsible for developing and executing comprehensive digital marketing campaigns that enhance our brand visibility, engage our target audience, and drive sales growth. Key Responsibilities: Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business goals. Conduct market research and competitor analysis to identify opportunities and trends in the fragrance e-commerce space. Define target audiences and create customer personas to tailor marketing efforts effectively. Content Marketing: Create and oversee the production of high-quality content, including blog posts, product descriptions, videos, and social media posts. Develop a content calendar to ensure consistent and timely content delivery across all digital channels. Collaborate with the creative team to produce visually appealing and engaging marketing materials. Search Engine Optimization (SEO): Optimize website content, product pages, and blog posts to improve organic search rankings. Conduct keyword research and implement SEO best practices to drive organic traffic. Monitor and analyze SEO performance, making data-driven adjustments as needed. Pay-Per-Click (PPC) Advertising: Manage and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels. Allocate budgets effectively to maximize ROI and achieve campaign objectives. Analyze campaign performance and adjust strategies to enhance results. Email Marketing: Develop and execute email marketing campaigns to nurture leads and retain customers. Segment email lists to deliver personalized and relevant content to different audience groups. Analyze email campaign metrics and optimize for higher open rates, click-through rates, and conversions. Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement. Manage and grow our presence on platforms such as Instagram, Facebook, Twitter, Pinterest, and TikTok. Create, schedule, and publish engaging content that resonates with our audience. Monitor social media trends and adapt strategies to stay current and competitive. Analytics and Reporting: Utilize analytics tools (e.g., Google Analytics, Facebook Insights, SEMrush) to track and measure the effectiveness of digital marketing campaigns. Generate regular reports on key performance indicators (KPIs) and provide actionable insights. Use data to inform and refine marketing strategies for continuous improvement. Collaboration and Coordination: Work closely with the e-commerce, design, and product teams to ensure cohesive marketing efforts. Coordinate with external agencies, influencers, and partners to amplify marketing initiatives. Stay updated on the latest digital marketing trends, tools, and best practices to keep the company at the forefront of the industry.
The Role The role is based on supporting the Intuitive sales, marketing and business development processes. The main part of the role will be working with our network of partners operating around the world. The role will initially start within our marketing department, giving the candidate a chance to understand our business while working on some defined projects. This could include the production of marketing materials, website, videos, social media and partner events. After the initial placement the role will evolve to also include gaining experience in sales support, continuing to work with our partners from around the world. This will involve explaining the Intuitive value proposition, demonstrating our software products and helping with sales opportunities as well as supporting our partners with their marketing campaigns. We operate in many different time zones (from Australia to the USA), therefore the role will encompass some out of hours working. This is an ideal first role for someone looking for a career in sales and marketing. The placement will include projects in the following: Key Tasks • Assist the sales director with partner and end customer sales activity • Attend partner sales review and follow up / monitoring of actions • Following up sales and business development opportunities • Demonstrating the Intuitive software and value proposition • First line pre-sales support for new sales opportunities • Production of quotes and proposals • Updating the Company CRM with all activities • Assist with the production of marketing materials and literature, such as web content, brochures, blog posts and press releases • Write and proofread marketing copy • Upload material to the website(s), social media pages, online partner portal and Intuitive SharePoint • Assisting other areas of the business such as pre-sales and technical services Key skills Great interpersonal skills Ability to learn and understand about software, specifically in the business intelligence, print and process management markets Able to build relationships with a wide variety of people. Personable manner, team-player and adaptability are all important Excellent written and oral skills: you will be called upon to write online content, so you will need strong copywriting skills. You will also have to regularly deal with clients and suppliers, face to face or on the phone. Attention to detail – required for proof-reading posts, news releases, website content and emails IT skills: You will need proficiency in MS Office packages and, ideally, in graphic tools such as Adobe, Publisher and video editing software.