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Ecommerce and Digital Manager Hybrid - Wolverhampton (3-4 days per week) £45,000 - £50,000 + benefits This is an opportunity to take full ownership of an early-stage direct‑to‑consumer proposition and shape how it grows. If you enjoy hands‑on execution, experimentation, and turning performance data into meaningful commercial decisions, this role gives you the autonomy and influence to make a real impact. The Company They are a highly respected heritage brand entering a new chapter with a premium direct‑to‑consumer offering. Their DTC business is still young, with strong early traction and a clear ambition to refine its customer acquisition, conversion, and digital performance. The team is collaborative, warm and creative, with a thoughtful approach to brand experience and growth. The Role You will take full ownership of day‑to‑day ecommerce and digital performance, focusing on building a consistent rhythm of testing, learning, and optimisation. Your work will directly shape how the business grows its customer base and improves its onsite experience. Key responsibilities include: • Running weekly trading routines, reviewing performance and driving clear actions, • Translating data into commercial decisions that improve acquisition and conversion, • Managing and optimising website performance on Shopify, including CRO and funnel improvements, • Executing hands‑on paid media campaigns across platforms such as Meta and Google, • Managing email and lifecycle marketing, including segmentation and automated flows, • Building simple, repeatable test‑and‑learn processes across channels, • Working collaboratively with brand, content, and operations teams to ensure a joined‑up customer experience Your Skills and Experience You bring strong hands‑on digital marketing capability and thrive in early‑stage or scaling environments. They are looking for someone with: • Strong commercial experience running paid media campaigns directly, • Hands‑on experience building and optimising email marketing and automated journeys, • Practical experience with Shopify, CRO, and onsite optimisation tools, • Working knowledge of platforms such as Klaviyo, Ometria or similar, • A practical, hypothesis‑driven approach to testing and learning, • The ability to communicate clearly and work closely with senior stakeholders Nice to have: exposure to SEO, experience in small agencies or early‑stage DTC environments, and relevant platform certifications. What They Offer • Competitive compensation package, • Hybrid working with regular time in a beautiful countryside office, • 25 days annual leave plus bank holidays, • Pension contributions, • Employee discounts, • Learning and development support, • A genuinely collaborative, supportive environment where your work has a visible impact How to Apply If you are excited by the chance to build, test and grow a premium DTC experience, please apply with your CV.

The role involves collaborating with the Group Marketing Manager on marketing strategies, managing SEO and SEM efforts, creating engaging content, and analyzing performance metrics. A client-focused marketing agency in Wednesbury is seeking a motivated Group Marketing Executive to join their friendl

Poolhall Recruitment are recruiting on behalf of a well-established steel manufacturing company in the Willenhall area. As part of their growth strategy, they are seeking a Digital Marketing Specialist to strengthen their online presence, attract new customers, and support long-term business development. This is a fantastic opportunity for a motivated Digital Marketing Specialist to make a real impact by developing and delivering strategies that showcase the clients products, expertise, and brand across digital platforms. Key Responsibilities: • Plan, implement, and optimise digital marketing strategies to increase brand visibility and generate leads., • Manage website content, SEO, and PPC campaigns to drive traffic and engagement., • Create and schedule engaging content across LinkedIn, Facebook, and other relevant platforms., • Develop and manage targeted email marketing campaigns., • Track, analyze, and report on campaign performance, providing insights and recommendations., • Collaborate with sales and product teams to ensure messaging aligns with business objectives., • Keep up to date with digital marketing trends and apply best practices to the manufacturing sector. What We’re Looking For in a Digital Marketing Specialist: • Proven experience in digital marketing, ideally within B2B or industrial/manufacturing sectors., • Strong knowledge of SEO, PPC, and social media marketing., • Familiarity with Google Analytics, Ads Manager, and other marketing tools., • Excellent communication and organisational skills., • Ability to translate technical products into compelling marketing content., • A proactive mindset with creative problem-solving skills. What We Offer: • Competitive salary and benefits package., • Opportunity for a Digital Marketing Specialist to play a key role in shaping the digital presence of a leading steel manufacturer., • A collaborative environment where your ideas and expertise are valued. Please apply now below or contact Jay at Poolhall Recruitment. By applying for this role, you are agreeing to Poolhall Recruitment Ltd's Data Protection Policy which can be found on our website

Job Title: Digital Growth & CRM Manager Location: Dudley, West Midlands Salary: £36,000 per annum, Hours: 37.5 hours per week, between 8.00am - 6.00pm Contract: Full-time, permanent Black Country Living Museum is seeking a Digital Growth & CRM Manager to lead the Museum’s digital performance and online revenue growth Recognised as Large Visitor Attraction of the Year by VisitEngland, Black Country Living Museum welcomes hundreds of thousands of visitors each year to experience the region’s rich industrial and social heritage This position will play the leading role in ensuring our digital channels help more people discover, engage with and visit the Museum. You will lead the development of our website performance, search visibility, paid media activity and CRM marketing, helping connect audiences with the stories, people and places that make the Black Country unique. What will you be doing? You will take ownership of the Museum’s digital growth and ensure our online platforms deliver strong performance and conversion. Leading the Museum’s strategy for growing digital ticket sales and online engagement Optimising website performance, user journeys, and the ticket booking experience. Managing paid search and analytics agencies, ensuring campaigns deliver strong ROI. Developing and delivering CRM and email marketing activity aligned to the Museum’s programme and campaigns. Improving search visibility through SEO and emerging AI-driven optimisation. Monitoring digital performance (analytics and CRM), translating data into clear, actionable insights to inform campaigns and decision-making. Working closely with colleagues across programming, marketing, and commercial teams to ensure the website supports wider organisational priorities. Line managing the Content & Social Media Executive, aligning content with digital growth objectives. What are we looking for? We are looking for a commercially minded digital specialist who thrives on using data to improve performance and drive results. Proven experience delivering digital marketing or ecommerce growth with measurable commercial outcomes. Excellent analytical skills, with the ability to interpret data (analytics/CRM) into clear insights and actions. Experience managing paid media campaigns or agencies, and optimising performance. Experience improving website performance, user journeys, and conversion rates. Good understanding of SEO and digital discoverability principles. Proactive, entrepreneurial mindset - comfortable testing, launching, and refining digital activity. Enthusiasm for the Museum’s mission and engaging audiences with Black Country heritage. Who are we? We are an award-winning 29-acre open-air museum, celebrating our 50th anniversary in 2028. We champion the Black Country, celebrate its people and communities and share our distinctive heritage and heritage, creating pride today and possibility for the future. Why join us? Black Country Living Museum tells the story of one of Britain’s most influential regions through immersive experiences, historic buildings and a vibrant programme of events. As VisitEngland’s Large Visitor Attraction of the Year, the Museum continues to grow its reach and ambition - championing the Black Country, celebrating its people and communities, and sharing the region’s distinctive heritage with new audiences. You’ll be joining a collaborative and ambitious team with the opportunity to shape how hundreds of thousands of people discover and engage with the Museum online each year. What can you expect? Unique Working environment: The Museum hosts seasonal, themed, and high-profile events, as well as being regularly used for TV and Film locations. Opportunity to learn new skills. Competitive rewards & benefits. Supportive & inclusive work culture. Positive attitude to work-life balance. What are you waiting for? Begin your Black Country Journey now and apply using your most up-to-date CV. BCLM is an equal opportunities employer committed to fostering an inclusive and diverse environment that celebrates the richness of the human experience. We are dedicated to eliminating bias and discrimination at every stage and encourage applicants to get in touch should they require reasonable adjustments during the interview process. We welcome applications from underrepresented groups and believe in providing equal opportunities for all qualified candidates. Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who may be at risk of harm. Closing date: 10th April 2026 Interviews are expected to take place from 17th April 2026; adjustments will be made should successful candidates be unable to attend. As we say in the Black Country, tara-a-bit! You may have experience of the following: Digital Marketing Manager, Digital Performance Manager, Digital Acquisition Manager, CRM Manager, Customer Engagement Manager, Digital Conversion Manager, Growth Marketing Manager, Digital Optimisation Manager, Ecommerce Growth Manager, Online Revenue Manager, Digital Strategy Manager, Paid Media Manager, and Marketing Automation Manager. REF-(Apply online only)

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