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Job Description: Comptoir Gourmand is seeking a creative and driven Social Media and Content Creator to join our team. This role is perfect for someone passionate about videography, social media strategy, and digital marketing, with the ability to bring fresh ideas to our brand. The successful candidate will manage our social media presence across Instagram, TikTok, and YouTube, with a focus on producing engaging video content, while also overseeing email marketing and in-house promotional tools. Key Responsibilities: Social Media Management (80%): Manage and grow two social media accounts (Instagram, TikTok, YouTube). Create, edit, and post high-quality videos (Reels, YouTube Shorts, TikTok). Develop content for YouTube to showcase our bakery workshops, focusing on growing our channel. Understand and optimize content based on platform algorithms. Target diverse audiences, including Millennials, Gen Z, and Baby Boomers. Implement cross-platform strategies (e.g., driving Instagram followers to YouTube). Identify potential sponsorship and revenue streams through media content. Collaborate with our catering and events departments to create promotional videos. Marketing and Design (20%): Monitor performance metrics and provide regular reports on marketing efforts. Create email marketing campaigns using tools such as Mailchimp or similar platforms. Design in-house marketing materials such as A-board posters and signage, ensuring consistency with brand guidelines. Requirements: Proven experience managing social media accounts, particularly Instagram, TikTok, and YouTube. Strong videography and video editing skills, with proficiency in tools like Adobe Premiere, Final Cut Pro, or similar. In-depth knowledge of platform algorithms and best practices for video content. Ability to target and engage diverse age groups (Millennials, Gen Z, Baby Boomers). Creativity in producing visually appealing and engaging content. Experience with email marketing platforms and basic graphic design. Knowledge of potential revenue generation through social media (e.g., sponsorships, collaborations). Excellent communication and time management skills. Benefits: Opportunity to be part of an established bakery brand with over 20 years of history. Creative freedom to develop and grow our social media presence. Work in a dynamic, supportive environment with a focus on quality and innovation. Unique working environment Free coffee and lunch from our bakery! If you are passionate about digital media, enjoy creating compelling content, and want to help shape the future of our brand, we would love to hear from you!

Main Responsibilities: Collaborate closely with management to discuss seasonal menus, promotional campaigns, and strategies to target diverse customer groups, including London’s food enthusiasts and the Chinese expatriate community. Craft, edit, and oversee the release of compelling press materials, including press releases, newsletters, and social media content on platforms like Instagram, WeChat, and Facebook, to elevate brand awareness. Organise and coordinate PR events, such as food tastings, media invitations, cultural evenings, and collaborations with London-based influencers and bloggers, to showcase the restaurant’s unique offerings. Develop and maintain strong relationships with local food critics, influencers, and media representatives, ensuring continuous coverage and positive publicity in both traditional and digital media. Use creative strategies to highlight our restaurant’s signature dishes, blending Chinese culinary traditions with contemporary London trends, ensuring we appeal to both local and international customers. Monitor the success of PR campaigns through tools that track media exposure, customer feedback, and social media engagement, adjusting strategies based on data insights. Who We're Looking For: A proactive and highly organised individual with the ability to manage multiple projects and deadlines in a fast-paced environment. Has experience in public relations Excellent writing and editing skills, capable of producing content that resonates with diverse audiences, from London-based foodies to international tourists. Sociable and skilled in building strong relationships with influencers, media representatives, and key opinion leaders, particularly within the food and cultural sectors. An understanding of both Chinese and British cultures, with the ability to engage London’s Chinese community and represent the restaurant in a culturally authentic manner. Analytical, with experience using tools to monitor PR efforts and evaluate the success of campaigns, ensuring we consistently improve and refine our strategies.