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Ø Creating comprehensive marketing plans that outline objectives, target audiences, messaging, and chosen channels. Ø Conducting research to understand target audiences, market trends, and competitor analysis. Ø Creating and managing marketing budgets, allocating resources effectively, and tracking expenses. Ø Working with senior management to define marketing objectives and key performance indicators (KPIs). Ø Working closely with sales, product development, and other departments to ensure alignment and cohesive messaging. Ø Leading and mentoring marketing teams, providing guidance and support. Ø Coordinating promotional events, product launches, and other marketing initiatives.