Proposition manager
15 hours ago
Tankersley
Overview As Product Marketing Manager, you will articulate the product’s value to customers and internal stakeholders. You’ll develop compelling messages, white papers, case studies, and sales tools to support new releases and existing solutions. You’ll collaborate with product and marketing teams to drive demand and enable the sales team. You help shape positioning and campaigns that stand out in the market, leveraging AI and data-driven insight to improve customer outcomes. This role places you at the intersection of product, marketing, and sales in a global, innovation-focused company. Pay / Benefitshybrid work policyglobal company with growth opportunitiesinclusive workplace cultureopportunity to work with AI and emerging technologiescross-functional collaborationprofessional development focus ResponsibilitiesDevelop product marketing for existing solutionsCreate and maintain sales enablement toolkit; develop personas and competitive researchCollaborate with marketing to highlight features/benefitsTrain sales teams on product benefitsSupport demand creation initiatives to raise awarenessCreate high-level sales tools (case studies, references, white papers)Release information management and timely communication to regional teamsSupport new product releases per release planLead value proposition development and articulate customer benefits Key requirementsDegree in marketing, product development, or business-related fieldBlends of marketing finesse, strategic thinking, and product understandingStrong written and verbal communication to convey valueAbility to translate technical software features into customer valueCross-functional collaboration with product, sales, marketing, and supportCreativity in product positioning and promotional campaignsProficiency in data analysis to measure content strategy successAbility to quickly grasp product features and benefits; focus on unique selling pointsExperience in product marketing, especially in a product-focused roleFamiliarity with ERP industry and target audiencecollaborationcreativitystrong communicationdata analysismarket researchcontent creation