Director – Sales & Marketing (Specialty Spirits, Food & Beverage)
1 day ago
Scotland
Job Description Director – Sales & Marketing Specialty Spirits | Food & Beverage Location: Scotland Industry: Specialty Spirits, Alcoholic Beverages, Food & Beverage (B2B / B2C) Role Overview The Director – Sales & Marketing is a senior leadership role responsible for defining and executing the commercial growth strategy across specialty spirits, food & beverage markets, with a strong focus on brand‑led growth, route‑to‑market excellence, and profitable expansion in Scotland and selected international markets. The role combines strategic sales leadership, marketing & brand stewardship, and P&L ownership, working closely with distributors, key accounts, on‑trade and off‑trade partners. Key Responsibilities Commercial & Sales Leadership • Define and execute the Sales & Marketing strategy aligned with company growth objectives., • Lead sales performance across On‑Trade, Off‑Trade, Wholesale, Travel Retail, and Export channels., • Drive revenue growth, margin optimisation, and market share expansion., • Hold full P&L responsibility for assigned regions or markets., • Build and manage strategic distributor and key account relationships., • Lead complex commercial negotiations, pricing strategy, and contract agreements., • Monitor sales performance, forecasting, KPIs, and corrective action plans. Marketing & Brand Strategy • Develop and deploy brand‑led marketing strategies for specialty spirits and F&B portfolios., • Translate global brand strategies into local market execution plans., • Oversee product launches, activations, trade marketing, and consumer campaigns., • Collaborate with Global Marketing, Innovation, and NPD teams on:, • Brand positioning, • Packaging & presentation strategy, • Route‑to‑market execution, • Ensure strong ROI on ATL / BTL marketing investments., • Represent the company at trade fairs, industry events, tastings, and exhibitions. Team & Leadership Management • Lead, mentor, and develop Sales, Marketing, and Trade Marketing teams., • Build high‑performing, culturally aligned commercial teams., • Set clear objectives, performance metrics, and development plans., • Drive a performance‑driven, brand‑centric sales culture. Market Intelligence & Strategy • Monitor market trends, consumer behaviour, regulatory changes, and competitive activity., • Identify new market opportunities, including premiumisation and export growth., • Act as a key contributor to long‑term strategic planning and budgeting. Candidate Profile Education • Bachelor’s degree in Business, Marketing, Commerce, or related field, • 10–15+ years of commercial experience in:, • Specialty spirits, • Alcoholic beverages, • Food & Beverage / FMCG