Cardiff
An exciting opportunity has arisen with our client, for a hands-on Head of Sales – evolving in to Sales Director, for an exciting SaaS Technology company in South Wales. The Opportunity: We're looking for a commercially driven, hands-on Head of Sales with a SaaS sales background to lead and scale a B2B sales function as the company accelerate growth in the UK. This is a pivotal leadership role, responsible for accelerating revenue growth from a digital platform. You’ll take advantage of a well-defined opportunity, with strong product-market fit alongside growing demand for digital skills. As a key member of the leadership team, you’ll shape the go-to-market strategy, manage major client and partner relationships and help unlock ambitious growth. This role is ideal for an experienced and dynamic sales leader who thrives in a fast-moving, data driven environment and is excited by the challenge of scaling a portfolio of digital-centric products and services, ripe for growth exploitation. Key Responsibilities: • Manage key customer relationships and take personal responsibility; acting as the senior commercial contact for high-value and enterprise-level accounts., • Lead, coach and performance manage a growing team of Business Development Executives, developing growth mindsets within a conversion culture., • Own and optimise revenue across a portfolio of digital products; targeting priority market segments., • Exceed ambitious targets for a SaaS product., • Develop strategic and commercial partnerships, identifying new revenue streams and routes to market., • Report confidently at a senior level on pipeline health, sales performance, and revenue forecasts, providing market intelligence and making accurate recommendations., • Collaborate closely with marketing and product teams to maximise lead generation, helping to shape and execute a joined-up go-to-market strategy., • Use HubSpot CRM effectively for goal and pipeline management, reporting, and sales workflow optimisation., • Represent the company externally, attending events, conferences, and strategic partner meetings to build brand visibility and influence. Personal Qualities: • Ability to promote the Company values and behaviours and lead by example., • Ability to express ideas succinctly and clearly, both verbally and in written work., • Passionate about achieving high levels of excellence and achievement., • Able to demonstrate a clear commitment to high standards and the ability to drive continuous improvement., • Highly professional and motivated with high levels of commitment and confidentiality., • Self-motivated, with the ability to work proactively using own initiative., • Ability to establish good working relationships with a wide range of people., • Ability to prioritise work and manage competing demands., • Ability to work as part of a team. Essential Requirements: • At least 5 years' experience successfully leading and scaling B2B sales teams, ideally within a SaaS or digital services environment., • Experience selling to public and private sector, navigating mid length sales cycles with varied buyer personas (HR, L&D, Ops, IT, C-Suite)., • Demonstrated ability to consistently deliver against revenue targets, with a strong grasp of pipeline development and forecasting., • Strong understanding of solution/consultative selling techniques, • Skilled at coaching and developing salespeople, fostering a high-performance culture with clear KPIs and accountability., • Comfortable managing high-value client relationships at a senior stakeholder level., • Highly proficient with Hubspot CRM or similar., • Excellent communication, presentation, and stakeholder management skills, both internally and externally., • Self-starting, commercially-minded, and able to thrive in a fast-paced, evolving scale-up environment., • Confidence in data-driven sales leadership, using metrics to inform decisions and continuously improve performance., • Demonstrated understanding & ability to contribute to broader product, marketing and organisational strategy Desirable (but not essential) Requirements: • Experience implementing or scaling a SAAS business to achieve multi-million revenues., • Demonstrable experience strategising, owning and successfully implementing sales strategies that delivered results., • Welsh speaker. The Package: • Basic salary of £65,000-£70,000 per annum (negotiable depending on depth of experience), • Uncapped bonus structure, • Structured pathway to becoming Sales Director, • Hybrid working, • Great benefits package! Please apply within or contact Ash from Greystone Consulting Group to discuss further. Telephone: 02921 880 588 Email: ash@greystone-consulting.co.uk