Marketing Executive
1 day ago
St Helens
Marketing Executive Salary: £27,000 to £28,000 per annum dependent on skills and experience Location: The BrewDog Stadium, St Helens Full time Main Purpose of the Role The Marketing Executive will play a central role in delivering coordinated campaigns that promote St.Helens R.F.C. club’s services, products and commercial activities. Focusing on Conferencing & Events (C&E) and Retail, the role combines day-to-day marketing delivery with creative planning, brand promotion and digital management. This is a varied, hands-on role suited to someone who can balance creativity with commercial thinking, while working collaboratively across multiple departments. Main Duties • Maintain and update the C&E website and online retail store to ensure accuracy, relevant content and an excellent user experience., • Manage the club’s online auction platform, ensuring listings align with club activity and commercial priorities., • Coordinate social media content for C&E and Retail, working alongside internal teams to ensure consistent messaging and brand alignment., • Monitor and analyse digital performance, producing reports with recommendations to maximise opportunities and improve ROI., • Oversee imagery and branding across digital channels, in-store touchpoints and stadium spaces., • Support the creation and delivery of marketing plans for both C&E and Retail, working closely with the Head of Marketing and department leads., • Liaise with external partners such as the Council, LVEP and Chamber of Commerce to support joint initiatives that unlock commercial potential., • Attend internal and external marketing meetings as a representative of C&E and Retail., • Coordinate kit launch and retail product campaigns — including creative planning, photography, player scheduling and sample management., • Maximise event-led retail opportunities driven by team performance, seasonal trends and fan demand., • Support club events and selected matchdays as required. Line Management Responsibilities Reports to the Head of Marketing and works closely with the Conference & Events Manager and Retail Manager. Key Contacts • Retail & C&E suppliers, • Local business and marketing partners (Council, Chamber of Commerce, LVEP), • Stadium venues, hotels, sports clubs, • Web, print and creative agencies, • Media team (player liaison, photography, content), • Operations teams (room preparation, event delivery) Person Specification Essential Criteria Qualifications • Degree or equivalent in Marketing, Business, Communications or related field. Experience • Proven experience in marketing, ideally within events, retail or hospitality., • Strong track record managing social media and digital content., • Experience planning and delivering campaigns from idea stage to execution., • Familiarity with website CMS and e-commerce platforms. Skills • Confident copywriting and content creation across digital and print., • Data analysis and reporting skills, with the ability to interpret marketing performance., • Effective organisational and project management skills., • Creative design capability using Adobe tools or Canva., • Strong communication and stakeholder management. Personal Attributes • Creative thinker with strong initiative., • Flexible and adaptable to seasonal demands., • Able to work independently or within a team., • Enthusiastic, positive and passionate about sport, events and retail. Desirable Criteria • CIM or digital marketing qualification., • Experience in a sports club, stadium environment or fan-engagement role., • Knowledge of local business networks and partnership development., • Understanding of supporter communications and fan behaviour. Interested? If you feel that you possess the relevant skills and experience then please send your cv by return.