Senior Digital Manager
hace 2 días
Bicester
Senior Digital Manager Retail Brand - Oxfordshire (Hybrid, 4 days onsite) Salary: Up to £70,000 + benefits A leading retail brand is seeking a Senior Digital Manager to lead the strategy, performance, and optimisation of its website and mobile app, enhancing the digital journey for customers. Key Responsibilities Strategy & Planning * Lead the digital user experience (web & app), prioritising improvements using data insights and best practice. * Define and oversee the SEO strategy, working with external agencies. * Set annual KPIs for web, app, and SEO performance. Execution & Delivery * Oversee frontend development and design, managing timelines, budgets, and agency partners. * Coordinate website/app development sprints with IT and agency teams. * Provide post-launch support to ensure high-quality delivery of new features. Stakeholder & Agency Management * Act as the central point of contact for regional teams, sharing updates and best practice. * Manage relationships with external agencies supporting SEO and development. * Collaborate with marketing, content, and design teams to maintain consistent digital standards. Measurement & Optimisation * Monitor platform performance using analytics and customer insights. * Conduct regular content and UX audits to drive continuous improvement. * Use data to optimise user journeys and engagement. About You Must Have: * CMS experience (e.g., Contentful, Umbraco). * Experience with online editorial content and copy. * Proven experience managing external agencies. * Background in luxury, retail, lifestyle, or hospitality with physical locations. Experience overseeing web, app, and SEO strategies (agency-managed). * Performance-focused mindset with knowledge of ROI, reach, and consumer behaviour. * Strong communication and stakeholder management skills. * Analytical, organised, and proactive; familiarity with Agile/Scrum. * Proficient in Excel and PowerPoint. Interview Process * Initial Talent Screen * Interview with Head of Channel Marketing * Meeting with Marketing Team * Final interview with People Team Drive the digital experience for a leading luxury brand and help shape the future of its online and mobile platforms. Find out more and apply via the link below