Social Media & Marketing Lead
11 days ago
Huntington Beach
Job Description Job Summary This is a leadership role that can own and drive our Social Media strategy across all platforms. Blends creative vision with data-driven decision-making in industrial products. A strategic thinker and a skilled executor, capable of growing our brand presence, engaging our community, and leading a team of content creators and marketers. Role and Responsibilities: • Develop and lead the overall social media strategy aligned with business and marketing goals., • Define KPIs and set measurable objectives for brand awareness, engagement, and conversion., • Stay ahead of platform updates, industry trends, and algorithm changes to optimize performance., • Oversee the creation of high-impact content across Instagram, Facebook, LinkedIn, TikTok, X (Twitter), YouTube, and emerging platforms., • Lead the planning and execution of campaigns, product launches, and brand initiatives., • Collaborate with internal stakeholders (creative, product, PR, etc.) to ensure cohesive messaging., • Manage and mentor a team of social media specialists, content creators, and freelance contributors., • Delegate tasks effectively, provide feedback, and foster a high-performing and collaborative environment., • Develop and execute community management strategies to deepen relationships with followers and customers., • Respond to comments, DMs, and mentions in a timely and brand-consistent manner., • Cultivate partnerships with influencers, brand ambassadors, and collaborators., • Track, analyze, and report on social media performance using analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, Google Analytics)., • Use insights to continually optimize content strategy and campaign effectiveness., • Oversee paid social strategy and budget in collaboration with the performance marketing team., • Develop audience targeting strategies, monitor ad performance, and recommend improvements., • BA/BS degree in related field preferred (Marketing, Business, Public Relations or Communications)., • 2-4 years of experience managing a brand’s social media content and brand voice, developing engaging content, and building and growing a loyal audience base., • Experience with Sprout Social is a huge PLUS; experience with other management platforms required., • Passion for everything social media-related., • Active and ongoing social media experience with a creative eye for viral content, retail trends and consumer conversations., • Excellent copywriting skills., • Superb organizational and project management skills with demonstrated experience managing overlapping timelines and project priorities., • Ability to be nimble and pivot in project direction and execution when needed., • Excellent analytical skills and great attention to detail., • Excellent customer service and communication skills., • Ability to work independently and collaboratively in a fast-paced environment., • Ability to communicate information quickly and effectively with peers and department leaders., • Knowledge of the education system/classroom is preferred but not required. No extensive travel is required. Occasional local errands can be expected. Must have a valid driver’s license. Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without change. Company DescriptionLaguna Tools is a premium manufacturer of woodworking and metalworking tools.Laguna Tools is a premium manufacturer of woodworking and metalworking tools.