Senior Manager, Field Marketing - North America
27 days ago
Boston
Job DescriptionThe biggest hurdle to AI success is not technology or ambition, but data you can trust. Most organizations struggle to power AI initiatives with messy, siloed data that is growing at an unprecedented rate and manual effort that can’t possibly manage it. Facing board mandates for AI-driven transformation, C-suite leaders cite data issues as their biggest challenge. So how do you get data AI-ready? Yesterday’s reactive, resource-heavy data management tools and processes won’t work anymore. Ataccama’s agentic platform offers an intelligent, fast, and scalable approach that gives the modern AI enterprise all of the capabilities they need to trust their data. The Ataccama ONE AI Agent autonomously identifies and helps you fix data quality issues at the source, offering unified AI-assisted execution across: • Regional Strategy Execution: Translate the global demand generation framework into a high-impact North American-focused regional plan, ensuring that events, webinars, and account-based experiences function as localized growth engines., • Vertical ABX Orchestration: Lead the field marketing efforts for North America by developing executive events and industry-specific programs focused on financial services, insurance, and other prioritized ICP account segments., • Partner GTM Support: Execute "to/through/with" partner marketing activities in alignment with our global partner marketing framework and partner marketing team, focusing on Snowflake co-marketing in NA as well as SI and tech partner marketing strategies., • Sales & BDR Synergy: Partner closely with Sales Development and Field Sales to optimize the local lead management process, conversion, and attribution models established by GTM leadership., • Data-Driven Feedback Loop: Work with RevOps to report on NA specific funnel metrics and performance dashboards, providing leadership with the data-driven rigor needed to optimize strategies and results.Is This You?, • Proven Execution: 5+ years of experience in B2B Demand Generation/Field Marketing, with a deep understanding of how to execute complex, multi-channel campaigns promoting enterprise technology to complex technical and business buying committees., • Collaboration: Strong ability to lead through influence in a global matrix environment, ensuring NA programs align with global brand and messaging standards., • Tech Stack Proficiency: Comfort using the tools prioritized by the VP and RevOps, including Salesforce, HubSpot, and 6sense., • Creative and Data Driven: Demonstrated ability to develop creative, break-through-the-noise campaigns that compel a target audience to act, coupled with the ability to monitor and optimize campaign performance based on leading and lagging indicators., • AI Curiosity: A passion for forging new strategies and ways of working and reaching our audiences with AI.What Success Looks Like, • North American Pipeline: Direct contribution to/influence on pipeline and new logo acquisition targets, focused on ICP accounts.