Paid Media Buyer
9 days ago
Pompano Beach
Job Description BrandStar Digital is looking for a South Florida Based, performance-driven Paid Media Buyer to plan, build, and optimize paid advertising campaigns across Google Ads (incl. Performance Max), Meta Ads (Ads Manager + Business Manager), and TikTok Ads-with a strong emphasis on e-commerce growth. You'll be responsible for driving measurable results (ROAS/ROI), ensuring conversion tracking accuracy, and scaling winning campaigns through structured testing. Key Responsibilities: E-commerce Growth & Optimization * Manage acquisition and retargeting campaigns designed to grow online sales, revenue, and ROAS * Optimize toward e-commerce KPIs: ROAS, MER (blended ROAS), CPA/CAC, AOV, LTV, CVR, and revenue volume * Build and refine shopping-focused strategies (when applicable), including feed-aware thinking for product catalogs and creative merchandising Campaign Strategy & Execution * Build and manage full-funnel campaigns across Google Search, Performance Max, Display/YouTube, Meta, and TikTok * Structure accounts and campaigns thoughtfully (campaigns, asset groups, ad sets, audiences, creatives, landing pages) * Own day-to-day optimization: budgets, bids, targeting, placements, creative rotation, and performance improvements * Develop and run testing roadmaps for creative angles, offers, audiences, and landing pages Platform Expertise * Google Ads: Search, Performance Max, conversion actions, audience signals, asset group strategy, shopping/feed considerations (when relevant), and troubleshooting performance drivers * Meta: Ads Manager + Business Manager, pixel/CAPI awareness, campaign structure, audience strategy (broad, interest, lookalikes, retargeting), and creative testing * TikTok: campaign setup, audience targeting, creative iteration, and performance optimization Performance, Reporting & Insights * Track, report, and improve core KPIs: ROAS, ROI, CPA/CPL, CAC, CVR, CTR, CPC, and revenue * Analyze results across platforms and communicate what changed, why it changed, and what actions to take next * Provide clear weekly updates and performance summaries with next-step recommendations Conversion Tracking & Troubleshooting * Validate and troubleshoot conversion tracking across platforms (pixel/tag health, events, attribution, UTMs) * Diagnose issues impacting performance (tracking gaps, disapprovals, learning limitations, data quality, landing page issues) * Collaborate with web/dev/analytics teams to improve tracking implementation (GTM/GA4 familiarity preferred) Copy & Creative Collaboration * Write and test ad copy across platforms (headlines, primary text, descriptions, hooks) * Provide performance-based creative briefs and iteration feedback to designers/video editors * Evaluate creative performance and iterate quickly (angles, messaging, formats, CTAs) Required Qualifications * 3-5+ years of hands-on experience managing campaigns in Google Ads, Meta Ads, and TikTok Ads * Strong e-commerce background, including experience optimizing for online purchases and revenue * Proven ability to improve and scale performance toward ROAS/ROI goals * Working knowledge of: * Google Ads Performance Max strategy and optimization levers * Meta Ads Manager + Meta Business Manager (assets, permissions, pixels, domains) * Conversion tracking fundamentals, attribution, and troubleshooting methodology * Strong analytical skills and ability to translate data into actionable decisions * Ability to write performance-focused ad copy and manage structured testing Proof of Past Success (Required) Candidates must be able to show real examples of prior results, such as: * Case studies, dashboards, or screenshots demonstrating performance improvements (ROAS, CAC, revenue growth, CPA reduction) * Clear explanations of what was done (campaign structure, testing strategy, creative learnings, tracking changes) and why it worked * Examples of campaigns scaled from small budgets to larger spend while maintaining or improving efficiency (Sensitive information can be redacted; we care about the story, the decisions, and the outcomes.) More Required Skills: * GA4 + GTM experience (event setup, debugging, UTM governance) * Experience with Google Merchant Center, product feeds, supplemental feeds, promotions, and catalog strategy * Experience with YouTube, Microsoft Ads, LinkedIn Ads, Reddit, or programmatic/display platforms * Experience integrating paid media data with Shopify/BigCommerce/WooCommerce and/or CRMs * CRO experience: landing page optimization, heatmaps, A/B tests, funnel analysis What Success Looks Like (First 60-90 Days) * Campaigns are structured cleanly with accurate measurement and clear testing priorities * Tracking is validated and attribution blind spots are reduced * A consistent testing cadence is in place (creative + audiences + offers + landing pages) * Performance trends improve (ROAS/CAC efficiency and/or revenue volume growth) * Communication is proactive, clear, and action-oriented