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  • General Manager
    General Manager
    3 days ago
    Full-time
    Wholesale District, Indianapolis

    STEAK 'N SHAKE GENERAL MANAGER – PARTNERSHIP OPPORTUNITY Full-Time ▪ Up to $85,000 ▪ Path to Ownership ▪ Franchisee Partner Eligible We're not looking for a manager. We're looking for an owner. Steak 'n Shake is the fastest growing QSR in America—and we're just getting started. We're modernizing operations, raising the bar on hospitality, and expanding our footprint at a pace no one else in the industry is matching. We're also on a mission: real food, real ingredients, real value. We are a healthy company, delivering healthy food options at great prices. WE give every general manager the opportunity to live the American Dream. The GMs who thrive here don't clock in and manage from the office. They lead from the floor, own their numbers, and build teams that win. And the best of them? They become franchise partners—owners of the very store they built. FRANCHISEE PARTNER PROGRAM Top-performing GMs are invited to own and operate their own Steak 'n Shake. Run it like it's yours—because it can be. This is a partnership, not just a paycheck. WHAT YOU'LL DO ▪ Improve people's lives! ▪ Provide the gold standard in service – provide the most hospitable experience in the world to all our guests ▪ Live by the golden role – we treat others the way we want to be treated ▪ Lead team from the floor – production line, drive-through, dining room. We are seeking to provide the best to our customers and therefore we seek the best managers in the country. ▪ Build and keep a high-performing team through recruiting, training, and real accountability. ▪ Uphold Steak 'n Shake's brand, food safety, and hospitality standards without exception. ▪ Use data to drive decisions: speed of service, guest scores, and cost targets. ▪ Don't just watch things happen, make things happen WHAT YOU BRING ▪ 3+ years of QSR or fast-casual GM experience. Required. ▪ Fluency in P&L management—you can quote your food cost, labor %, and comp trend from memory. ▪ Hands-on leadership style. Comfortable on the grill, in the window, wherever you're needed. ▪ Consistent work history. We want builders, not job-hoppers. ▪ An owner's mindset: every dollar, every guest, every team member matters—because soon, it's your name on the door. WHAT SUCCESS LOOKS LIKE ▪ Your restaurant hits targets every week—costs, cleanliness, speed, guest satisfaction. ▪ Your team is trained, engaged, and proud of where they work. ▪ You're invited into the Franchisee Partner Program to own what you built. MORE THAN JUST A PAYCHECK We combine top-of-market wages with benefits that support you and your family — now and long term. Benefits ▪ Medical/Rx ▪ HSA with Employer Contribution ▪ Dental ▪ Vision ▪ Life & Disability ▪ Hospital Indemnity ▪ Critical Illness ▪ Accident ▪ 401(k) with 4% Employer Safe-Harbor Match (age 18 & older) Perks ▪ Meal Discounts ▪ Employee Assistance Program ▪ Paid Training ▪ Associate Emergency Foundation Benefits are subject to service and/or ACA eligibility requirements* If you run toward hard problems and want to own your future—apply now. #GM7080

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  • Paid Social Media Specialist - Franchise Development
    Paid Social Media Specialist - Franchise Development
    4 days ago
    Full-time
    Wholesale District, Indianapolis

    Paid Social Media Specialist Franchise Development | Marketing & Digital Performance Based in Indianapolis, IN or San Antonio, TX Purpose & Impact The Paid Social Media Specialist is responsible for driving qualified franchise leads, website traffic, and franchise sales pipeline growth through targeted, budget-controlled paid social media campaigns. This role focuses on leveraging platforms like Meta (Facebook/Instagram), TikTok, and LinkedIn to attract high-quality prospective franchise partners, generate inbound interest, and convert that interest into actionable leads for the franchise development team. Working at the intersection of marketing, analytics, and franchise development , this role directly impacts Steak 'n Shake's growth by ensuring marketing investments produce high-quality candidates and measurable pipeline results. * * * What You'll Do Lead Generation & Campaign Execution • Plan, launch, and optimize paid social campaigns designed to generate qualified franchise leads, • Build and manage campaigns across Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager and similar platforms, • Develop targeted audience strategies to reach prospective franchise owners based on demographics, interests, and behaviors, • Optimize campaigns to drive website traffic to franchise landing pages and lead capture funnels Strategy & Funnel Optimization • Develop and execute paid media strategies focused on lead generation and conversion across the franchise development funnel, • Optimize the full funnel---from ad click to landing page to lead submission---to improve conversion rates, • Partner with franchise development to align targeting with ideal candidate profiles (financial qualifications, geography, experience) Budget & Performance Management • Manage and allocate advertising budgets to maximize Return on Ad Spend (ROAS) and minimize Cost Per Lead (CPL), • Continuously optimize campaigns to improve conversion rates, lead quality, and cost efficiency, • Scale high-performing campaigns while maintaining disciplined budget control Analytics & Reporting • Analyze campaign performance using key metrics including CPL, CPA, CTR, CPC, conversion rates, and ROAS, • Track and report on lead volume, lead quality, and pipeline contribution, • Provide regular performance updates with actionable insights to improve campaign effectiveness and lead generation outcomes, • Partner with franchise development to connect marketing performance to pipeline progression and signed franchise agreements A/B Testing & Continuous Improvement • Design and execute A/B tests across ad creatives, messaging, audience targeting, and landing pages, • Continuously refine campaigns to improve lead quality, conversion rates, and cost efficiency Creative & Messaging Development • Collaborate with internal teams or external partners to develop compelling, conversion-focused ad creative, • Craft messaging that resonates with prospective franchisees, highlighting the value proposition, financial opportunity, and brand strength, • Ensure all creative aligns with brand standards while driving engagement and action Platform & Tracking Optimization • Utilize tools such as Meta Pixel, Google Tag Manager, and Google Analytics to track user behavior and lead conversions, • Ensure accurate tracking, attribution, and reporting of lead generation performance, • Implement retargeting strategies to re-engage interested prospects and improve conversion rates * * * What You Bring • 2--5+ years of experience managing paid social media campaigns focused on lead generation and conversion, • Proven track record of driving qualified leads and measurable pipeline results, • Hands-on experience with Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager, • Strong understanding of performance marketing metrics including Cost Per Lead (CPL), Cost Per Acquisition (CPA), CTR, CPC, conversion rates, and ROAS, • Proficiency in Microsoft Excel and familiarity with Google Analytics and tracking tools, • Strong analytical skills with the ability to optimize campaigns based on performance data, • Ability to write compelling, conversion-focused ad copy tailored to target audiences, • Highly detail-oriented with strong organizational and problem-solving skills, • Comfortable working in a fast-paced, results-driven environment, • Demonstrates ownership, accountability, and a performance mindset * * * Preferred Qualifications • Experience in franchise development, lead generation, or B2B marketing, • Experience in multi-unit, retail, or QSR environments, • Certifications such as Meta Blueprint or Google Ads Certification, • Experience with landing page optimization and conversion rate optimization (CRO), • Familiarity with CRM systems and lead tracking processes, • Basic video editing or creative development experience for digital ads * * * Why Join Steak 'n Shake Steak 'n Shake is focused on accelerating franchise growth through disciplined, performance-driven marketing. In this role, you will directly influence how marketing investments translate into qualified franchise candidates and signed agreements. This is a high-impact role where success is clearly measurable---you'll own the engine that fuels franchise growth.

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