Web Marketing Manager (Contract)
5 days ago
New York
• Employment Type: W2 only, • Compensation: $180-$190 hour, • Duration: Full-time (40 hours/week) through December 31 2026, • Schedule: MondayFriday 9:00 AM5:00 PM, • Office: Hyrbid The Web Marketing Manager will support the Consumer Website Marketing Lead in executing web marketing initiatives on the MDC platform. This is a support role that will act as an extension of the Web Marketing Lead helping scale execution capacity by translating broader marketing strategies into high-converting online experiences. This involves managing CMS content operations supporting web marketing execution and driving project management rigor across workstreams. Core Focus Areas Web Marketing Execution This focus area centers on supporting the development of marketing strategies into tangible digital experiences that engage consumers and drive business outcomes. • Campaign and Product Launch Support: Actively support the planning and execution phases of major product launches seasonal campaigns and always-on marketing initiatives to ensure the web experience aligns seamlessly with campaign objectives and key messaging., • Funnel Optimization: Apply a deep understanding of the marketing funnel to support the development of web content ensuring that user journeys are logical engaging and effectively guide visitors from initial awareness through consideration to conversion. This focus area requires hands-on technical proficiency and meticulous attention to detail to ensure the content launched on the site is accurate functional and visually appealing. • End-to-End Publishing: Take ownership of content uploads updates and publishing within the self-service CMS building out new web pages landing pages and promotional modules according to design specifications., • Quality Assurance and Brand Compliance: Conduct rigorous QA checks prior to publishing to ensure all content is accurate functional across devices and strictly adheres to brand guidelines regarding tone voice and visual identity., • Asset Management: Effectively manage digital assets (images videos copy) within the CMS environment ensuring they are properly tagged optimized for web performance and easily accessible for future use. This focus area is critical for maintaining operational efficiency and ensuring that complex projects are delivered on time and within scope. • Workstream Coordination: Drive operational rigor across multiple concurrent projects by developing and maintaining comprehensive workback schedules managing timelines and proactively identifying and mitigating potential risks or delays., • Meeting Facilitation and Tracking: Run regular standups status meetings and cross-functional check-ins while maintaining up-to-date project trackers and providing clear concise status updates to stakeholders and leadership., • Web Execution Quality: On-time high-quality support and web experiences that span across GTM and always-on marketing initiatives, • CMS Operations: Accurate on-brand content consistently uploaded and published on schedule within the self-service CMS, • Cross-Functional Coordination: Effective stakeholder management and proactive communication across partner teams, • Process Improvement: Contributions to documentation templates and workflow efficiency, • Project Management Effectiveness: On-time delivery clear documentation and proactive blocker escalation Qualifications : Required: • 5-7 years in web marketing or digital marketing with a track record of delivering web experiences tied to measurable business outcomes, • Demonstrated project management ability managing multiple concurrent projects with cross-functional dependencies workback scheduling and stakeholder coordination, • Hands-on CMS experience building publishing and optimizing web pages and landing pages, • Strong understanding of the marketing funnel and experience developing content that guides users from awareness to conversion, • Proven cross-functional collaboration skills across Marketing Creative Engineering and Analytics teams, • Familiarity with SEO basics and how they integrate into web content workflows, • Consumer hardware e-commerce or devices web marketing background, • Experience with project management tools, • Content strategy experience (educational guides product exploration editorial calendars), • Agency coordination experience Additional Information : Diversity Equity Inclusion & Belonging At Sia we believe in fostering a diverse equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our ___