Digital Marketing Specialist
hace 1 día
Barcelona
We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills. We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know. For our Barcelona offices we are searching for a Digital Marketing Specialist. MAIN TASKS ANS RESPONSABILITIES: Content Management: • Write content for our website, focusing on conversion and SEO., • Create blog posts aligned with SEO positioning strategies., • Customize international materials to suit local market (Spain and Portugal)., • Support franchise growth with specific content (texts, landing pages, brochures)., • Write and adapt AI-generated texts, ensuring quality and consistency., • Apply basic SEO principles: identify user search intent, optimize titles, subtitles, meta descriptions, and overall structure., • Ensure website content aligns with SEO strategy., • Manage and update website content using CMS platforms, mainly WordPress., • Upload, edit and structure website pages, blog posts and landing pages following SEO and conversion best practices., • Ensure content consistency, formatting and optimization across the website., • Collaborate with external agencies or developers when required for website updates or improvements., • Support the management and optimization of the CRM platform (HubSpot or similar)., • Create and manage email marketing workflows, automated campaigns and lead nurturing sequences., • Maintain and update contact databases ensuring data quality and segmentation accuracy., • Support the marketing and sales teams in managing leads and customer lifecycle stages within the CRM., • Monitor and analyze CRM campaign performance (open rates, CTR, conversion) and suggest improvements., • Schedule the social media content and publish according to calendar., • Moderate comments and messages across the different platforms., • Support to franchisees in managing and responding reviews on platforms like Google and Trustpilot., • Write newsletters and DEMs., • Draft internal and franchise network communications, PR materials., • Support on email marketing., • Monitor campaigns and the customer loyalty program., • Collaborate on the development of graphic design materials for social media, website, and brochures., • Create simple designs using tools like Canva (or similar) when needed. Experience with Adobe tools is a strong plus., • Suggest visual ideas to improve digital ad content (Google Ads, Social Ads, YouTube). SKILLS AND EXPERIENCE REQUIRED: • Educational background: Degree in Marketing, Communications, ADE, Graphic Design, Engineering, Data Science, or similar., • 3 years of experiencie in a similar position., • Languages: Native Spanish, fluent English, Catalan (is a plus), • Advanced Excel user., • Analytical Mindset: Transform data into actionable insights, leveraging your strong analytical skills., • Exceptional interpersonal skills including the ability to interact professionally in a multi-cultural environment with a great team work attitude;, • Creative vision: Explore your creative mind, devising and implementing innovative marketing strategies that stand out., • Results Focus: Exhibit a results-oriented mindset, thriving both independently and as a vital team member. WHAT WE OFFER: • Health Insurance., • Ticket restaurant., • A vibrant international environment in a continuously growing company, with many professional and personal development opportunities., • Extensive training and development opportunities within the group, including access to an online learning platform., • A multicultural organizational structure and team. About Fortidia Fortidia is the brand identity of MBE Worldwide S.p.A. - a company headquartered in Italy - and its affiliates. Fortidia is a global commerce enabler for MSMEs and consumers thanks to its platform including brands providing shipping, fulfillment, logistics, marketing and print solutions: Mail Boxes Etc. (outside the U.S. and Canada.), World Options, PACK & SEND, PostNet, ParcelValue, Spedingo, GEL Proximity, AlphaGraphics, Kwik Kopy Australia, Multicopy, and Print Speak. In 2024, its platform - including 3,200+ Business Solutions Centers in 57 countries with over 14,000 associates - served 850,000 business customers worldwide generating €1.45 bln (US$1.65 bln) of System-wide Gross Revenue. For more information, visit the Fortidia Group websites: ___ -___ -___ -___ -___ -___ -___ -___ -___ -______ -___ -___ - ___ -___ -___ -______ -______ - ___ -___ -___