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  • Marketing Manager
    Marketing Manager
    12 days ago
    £17–£18 hourly
    Full-time
    London

    MARKETING MANAGER Full Time – Onsite | London About Layali Lounge Layali Lounge is a vibrant London restaurant offering an authentic and memorable Middle Eastern dining experience, combining quality food, stylish surroundings, hospitality, entertainment and exceptional customer service. As we continue to grow and strengthen the Layali Lounge brand, we are looking for an experienced, creative and commercially focused Marketing Manager to join our team. This is an exciting opportunity for a marketing professional who understands the hospitality industry and knows how to turn creative marketing activity into increased bookings, customer engagement, events and revenue. The Role We are looking for a proactive and commercially minded Marketing Manager to take responsibility for developing and delivering the overall marketing strategy for Layali Lounge. You will manage marketing activity across digital, social media, promotions, events, partnerships, customer engagement and local marketing, ensuring that Layali Lounge continues to build a strong presence in the London hospitality market. Working closely with the General Manager and management team, you will develop campaigns that increase brand awareness, attract new customers, encourage repeat visits and maximise restaurant and private-event bookings. The successful candidate will be creative, organised, commercially aware and confident managing marketing activity from concept through to delivery and performance analysis. Key Responsibilities Marketing Strategy • Develop and implement a comprehensive marketing strategy for Layali Lounge., • Create an annual and monthly marketing plan aligned with business objectives., • Develop marketing campaigns to increase sales, bookings, footfall and customer retention., • Identify opportunities to grow the Layali Lounge brand within the local London market., • Monitor hospitality, food, entertainment and consumer trends., • Research competitors and identify relevant market opportunities. Digital & Social Media Marketing • Oversee the overall social media strategy across Instagram, TikTok, Facebook and other relevant platforms., • Work with content creators or manage the creation of engaging photography, video, Reels and promotional content., • Develop monthly social media and content calendars., • Ensure consistent Layali Lounge branding, tone and messaging across all platforms., • Monitor engagement, reach, audience growth and conversion., • Respond to relevant customer engagement and online enquiries., • Identify social media trends and opportunities relevant to the restaurant. Promotions & Campaigns • Plan and execute promotional campaigns for food, drinks, seasonal offers and special occasions., • Develop campaigns around Christmas, Valentine's Day, Eid, Mother's Day, birthdays and other key dates., • Create campaigns designed to increase bookings during quieter trading periods., • Work with management to develop attractive offers while protecting profitability., • Measure campaign performance and make recommendations for improvement. Events & Private Hire • Develop marketing strategies to increase private events and group bookings., • Promote birthdays, engagements, celebrations, corporate events and other private functions., • Create promotional materials and digital campaigns for private events., • Build relationships with event planners, local businesses and relevant organisations., • Support the management team in promoting special events and entertainment nights. Influencers & Partnerships • Identify and build relationships with relevant local influencers, food bloggers and content creators., • Organise influencer visits and collaborations., • Develop partnerships with local businesses, hotels, offices and community organisations., • Explore opportunities for cross-promotions and collaborative campaigns., • Monitor the performance and commercial value of partnerships. Customer Acquisition & Retention • Develop initiatives to attract new customers to Layali Lounge., • Support strategies designed to increase repeat visits and customer loyalty., • Develop email, database and customer communication campaigns where appropriate., • Analyse customer feedback and identify opportunities to improve the overall guest experience., • Work with management to promote new products, menus and services. Advertising & Paid Marketing • Plan and manage paid advertising campaigns across relevant digital platforms., • Monitor advertising budgets and campaign performance., • Work with external agencies or suppliers where required., • Ensure marketing spend delivers measurable commercial results., • Analyse cost per lead, booking, customer acquisition and campaign return where appropriate. Brand Management • Maintain a consistent Layali Lounge brand identity across all marketing channels., • Ensure menus, promotional materials, digital content and advertising reflect the brand correctly., • Coordinate photography, videography, graphic design and promotional materials., • Ensure all marketing communications are professional, accurate and aligned with the restaurant's identity. Reporting & Performance • Monitor marketing performance on a weekly and monthly basis., • Provide management with clear marketing reports and recommendations., • Track key performance indicators including:, • Restaurant bookings, • Event enquiries, • Customer acquisition, • Social media engagement, • Website traffic, • Campaign performance, • Promotional performance, • Customer retention, • Use data and customer insights to improve future marketing campaigns. About You The ideal candidate will have: • Proven experience as a Marketing Manager, Marketing Executive or similar role., • Previous experience within hospitality, restaurants, food & beverage, leisure or lifestyle brands is highly desirable., • Strong understanding of digital marketing and social media., • Experience developing and implementing marketing strategies., • Strong knowledge of Instagram, TikTok, Facebook and Google platforms., • Experience creating and managing marketing campaigns., • Strong understanding of local marketing and customer acquisition., • Experience working with influencers, content creators and commercial partners., • Excellent written and verbal communication skills., • Strong creative and organisational skills., • Commercial awareness and understanding of marketing budgets., • Ability to analyse marketing data and turn insights into practical actions., • Excellent attention to detail., • Ability to manage multiple campaigns and deadlines., • Proactive, enthusiastic and hands-on approach., • Ability to work independently while working closely with senior management., • Passion for hospitality, food, events, entertainment and customer experience. Key Personal Qualities We are looking for someone who is: • Creative – able to develop fresh marketing ideas and campaigns., • Commercial – understands that marketing must contribute to business performance., • Proactive – identifies opportunities rather than waiting to be asked., • Organised – able to manage multiple campaigns and deadlines., • Data-driven – comfortable reviewing performance and making improvements., • Customer-focused – understands what motivates customers to visit and return., • Hands-on – willing to be actively involved in content, campaigns and events., • Professional – represents the Layali Lounge brand positively at all times. What We Offer • Full-time position based at Layali Lounge, London., • Opportunity to take ownership of the marketing function for a growing hospitality brand., • Creative and varied working environment., • Direct involvement with the management team., • Opportunity to develop and implement your own marketing ideas., • Opportunity to build a strong portfolio within the hospitality industry., • Competitive salary depending on experience., • Opportunities for career development and progression. Position Details Job Title: Marketing Manager Company: Layali Lounge Location: London Employment: Full Time Working Arrangement: Onsite Industry: Hospitality / Restaurant / Food & Beverage Join Layali Lounge If you are an ambitious and commercially minded marketing professional who can combine creativity, digital marketing, local marketing and business development, we would love to hear from you. Join Layali Lounge and play a key role in growing our brand, increasing customer engagement, driving restaurant bookings and developing our private events business.

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  • Marketing Manager
    Marketing Manager
    20 days ago
    £32000–£51000 yearly
    Full-time
    London

    About the Company Best Recruitment Agency Ltd is a UK-based student recruitment and education consultancy. The company supports prospective students with education-related enquiries, application processes and recruitment activity and develops relationships with universities, colleges and other education-sector organisations. Job Purpose The Marketing Manager will develop and implement the company's UK and international student recruitment marketing strategy, manage campaign and lead-generation activity, monitor performance and coordinate creative output supporting education recruitment activities. Main Duties and Responsibilities · Develop and implement UK and international student recruitment marketing strategy. · Research target student markets, competitors and recruitment trends. · Plan integrated digital, social-media and offline campaigns and establish KPIs. · Manage agreed marketing budgets and lead-generation strategy. · Monitor enquiries, leads, conversion data and campaign performance. · Prepare management reports and recommendations. · Develop brand positioning and coordinate the Graphic & Multimedia Designer's campaign output. · Coordinate marketing activity relating to education providers, recruitment events and international markets. Qualifications, Skills and Experience Applicants should have substantial relevant marketing experience; digital marketing, advertising and lead-generation knowledge; market research and analytical capability; commercial awareness; and communication, leadership and project-management skills. A relevant degree or equivalent professional experience is desirable.

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  • Digital Marketing Manager
    Digital Marketing Manager
    27 days ago
    £40000–£50000 yearly
    Full-time
    Barking

    Digital Marketing Manager (E-commerce) Location: London or Birmingham, UK Job Type: Full-Time, Permanent Work Arrangement: Office-Based Experience Required: 6–8 Years About Cake Craft Cake Craft is one of the UK's leading online retailers specialising in cake decorating, baking supplies, baking tools, partyware, and celebration products. Serving hobbyists, home bakers, and professional cake decorators alike, CakeCraft offers an extensive range of products through its e-commerce platform and is committed to delivering exceptional customer experiences, industry-leading product selection, and continuous innovation within the baking and celebration market. As we continue to grow, we are investing in building a best-in-class digital marketing function to accelerate customer acquisition, customer retention, brand growth, and online revenue across the UK. This is an exciting opportunity to join a growing e-commerce business and play a pivotal role in shaping its future digital marketing strategy and performance. The Opportunity We are seeking an experienced Digital Marketing Manager with a proven track record in e-commerce marketing. The successful candidate will be responsible for developing and executing the company's digital marketing strategy while building and managing a dedicated in-house marketing team. This is a hands-on leadership role requiring both strategic vision and operational excellence. The ideal candidate will have experience growing e-commerce brands, managing cross-functional marketing teams, and delivering measurable commercial results. Role Overview The Digital Marketing Manager will be responsible for developing and executing the overall digital marketing strategy for CakeCraft UK. The successful candidate will build processes, establish performance metrics, manage internal specialists, and drive sustainable growth across all digital channels. The role requires a hands-on leader who can combine strategic thinking with operational execution and create a high-performing digital marketing department from the ground up. While specialist resources will manage day-to-day SEO, content creation, email marketing, influencer marketing, and creative execution, the Digital Marketing Manager will provide strategic direction, operational leadership, and performance oversight across all functions. The role will focus on ensuring all marketing functions operate in a coordinated manner through structured planning, content governance, campaign management, and performance oversight. Key Responsibilities Digital Strategy & Growth · Develop and execute Cake Craft's digital marketing strategy aligned with business objectives and revenue targets. · Own digital marketing performance against revenue, customer acquisition, retention, and profitability goals. · Identify opportunities to increase online visibility, customer engagement, and sales performance. · Develop annual, quarterly, and monthly marketing plans aligned with commercial priorities. · Drive sustainable growth through data-driven decision-making and continuous optimisation. Content & Campaign Management · Own the end-to-end content planning and campaign execution process across all digital channels. · Develop and maintain an integrated marketing calendar to ensure consistent content publishing and campaign delivery. · Coordinate seasonal campaigns, product launches, promotional events, and brand initiatives. · Ensure alignment between SEO, content, email marketing, influencer activity, and commercial objectives. · Establish content workflows, approval processes, and campaign management frameworks. · Drive consistency in brand messaging, content quality, and customer communications across all customer touchpoints. Team Leadership & Department Development · Build and lead Cake Craft's digital marketing department from the ground up. · Establish workflows, reporting structures, and performance standards. · Build systems, processes, and governance required to scale the marketing function effectively. · Foster a collaborative, performance-driven culture focused on continuous improvement. · Support future recruitment and team expansion as the business grows. Essential Requirements · 6–8 years of digital marketing experience, preferably within an e-commerce or direct-to-consumer (D2C) environment. · Minimum 3 years of experience in a leadership or managerial role. · Proven experience managing and developing marketing teams. · Demonstrated success in driving online revenue growth and customer acquisition. · Strong understanding of digital marketing strategy, content management, campaign planning and execution, SEO, email marketing, influencer marketing, and conversion rate optimisation, with the ability to lead specialist teams across these functions. · Experience creating marketing processes, workflows, reporting structures, and scalable operating models. · Experience working with marketing analytics and performance reporting tools. · Experience leveraging AI-powered marketing tools, automation platforms, and analytics solutions to improve efficiency, content production, customer engagement, and marketing performance. · Commercially minded with a strong focus on ROI and business growth. · Excellent communication, leadership, stakeholder management, and project management skills. Preferred Experience · Experience working within direct-to-consumer (D2C) brands, e-commerce businesses, consumer products, FMCG, lifestyle, home décor, or home furnishings sectors. · Experience managing multiple digital marketing channels and cross-functional marketing teams. · Experience with Shopify or similar e-commerce platforms is advantageous. · Hands-on experience with Klaviyo, Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other digital marketing platforms. · Experience building teams, processes, reporting frameworks, and scalable marketing functions from the ground up. Key Performance Indicators (KPIs) The successful candidate will be measured on: · E-commerce Revenue Growth · Organic Traffic Growth · Return on Marketing Investment (ROMI) · Campaign Delivery & Execution Effectiveness · Content Publishing Consistency · Team Performance & Department Development What Success Looks Like Within the first 12 months, you will: · Build a structured and scalable digital marketing function. · Establish clear team structures, responsibilities, and reporting systems. · Implement a consistent content and campaign planning process. · Create a reliable publishing cadence across all key marketing channels. · Improve alignment between SEO, content, email, influencer, and creative functions. · Increase organic traffic, customer retention, and online revenue. · Deliver measurable growth in e-commerce sales and profitability. · Create a marketing operating model that supports the long-term growth of Cake Craft. Why Join Cake Craft? · Opportunity to build and lead a digital marketing department from the ground up. · High level of ownership and autonomy. · Direct impact on business growth and strategy. · Work with one of the UK's leading e-commerce brands in the baking and cake decorating industry. · Career progression opportunities as the business scales. Location Requirement: This is a full-time office-based role. Candidates must be willing to work from either our London or Birmingham office.

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