Blackpool
Senior CRM Executive Up to £33,000 + bonus Hybrid – Blackburn (3 days per week) Our client, a luxury retail brand, is looking for a Senior CRM Executive to join their growing CRM team. This role will play a key part in shaping and delivering CRM strategy across multiple channels, with a strong focus on lifecycle marketing and automation. Responsibilities: • Drive CRM strategy across email, direct mail, and SMS channels, • Lead the development of lifecycle and automated customer journeys, • Build campaigns from the ground up, from concept through to delivery, • Own end-to-end campaign management across all CRM channels, • Manage direct mail campaigns, ensuring timely and effective execution Skills & experience: • Minimum 2 years’ experience in CRM or marketing, • Strong campaign development and delivery experience, • Hands-on experience running direct mail campaigns Please note: sponsorship cannot be offered.