Head of Digital
12 hours ago
Darwen
This is a hybrid role, with three days a week based at our HQ in Darwen. As Head of Digital, you will lead the vision, performance, and operation of Hakim Group’s digital ecosystem — 400–500+ practice websites, central platforms, and evolving digital services. You will own digital as a commercial growth engine, driving new patient acquisition through organic discovery, SEO/AEO, high-performing booking journeys, and Paid Media campaigns, while maintaining exceptional end-to-end patient experience and seamless handover to practices. Collaborating with IT, Marketing, Creative, CRM/Data, and Practice Operations, you will build a scalable, efficient, and future-ready digital environment to support the group’s ambitious growth strategy. Key Responsibilities • Define and own the digital strategy, aligned to growth and practice-level goals., • Oversee the architecture and management of 500+ websites, including design systems, SEO structures, booking journeys, and central platforms., • Lead technical and strategic SEO/AEO approaches and organic content strategy across hundreds of practices., • Oversee Paid Media (Google & Meta) campaigns, governance, optimisation, and reporting to complement organic acquisition and drive measurable bookings., • Optimise modular booking flows and conversion rates across the estate., • Ensure end-to-end patient journey quality and practice enablement., • Own analytics frameworks, data flows, and insights for actionable decision-making., • Manage external agencies, offshore teams, and global production partners., • Lead, coach, and develop a multidisciplinary digital team., • Explore emerging technologies, AI tools, and workflow automation for continuous improvement. Skills, Knowledge & Experience Essential • Significant experience leading large-scale, multi-site digital estates with strong operational governance., • Strong grounding in technical SEO, Core Web Vitals, structured data, and scalable multi-location search., • Experience owning conversion and user journey optimisation, ideally across booking or high-intent funnels., • Deep understanding of analytics (GA4/GTM), tagging/event structures, and data flows into CRM/CDP., • Experience partnering with IT on domains, hosting, security/resilience, and system migrations., • Successful track record managing agencies and offshore teams with structured governance and SLAs., • Strong process mindset: capable of designing scalable workflows and improving delivery quality at volume., • Experience coaching and developing high-performing teams., • Experience overseeing Paid Media strategy and teams across Google and Meta, ensuring campaigns complement organic acquisition and drive efficient, measurable bookings., • Ability to set scalable governance for Paid Media, including account structure, naming conventions, budgets, tracking/attribution, and landing page standards., • Experience in healthcare, retail, optical, or other service-led multi-location organisations., • Familiarity with headless architectures, PIM platforms, or selective commerce journeys., • Working knowledge of accessibility standards (WCAG), GDPR, DSAR, and release governance., • Commercially minded and outcome-focused, with strong judgement on prioritisation and resource allocation., • Strategic thinker with strong architectural intuition and operational discipline., • Patient- and practice-first mindset: reduces friction, improves clarity, and strengthens in-practice outcomes., • Calm, clear, and structured — especially under pressure or during change., • Highly collaborative; able to bridge digital, IT, marketing, creative, CRM, and practice ops., • Supportive leader who builds confidence, clarity, and accountability within the team.