Interim Brand Marketing Director
hace 12 días
Gateshead
12 Month Fixed-Term Contract (Maternity Cover) Location: Vertu House, Team Valley, Gateshead Salary: Competitive Salary + Excellent Company Benefits Reporting to: Chief Marketing Officer As Interim Brand Marketing Director, you will be responsible for defining and delivering the strategic direction for the Vertu brand. You will play a key role in ensuring our reputation remains strong, our creative output remains market-leading and all marketing activity aligns with our brand values, governance standards and commercial objectives. You'll lead a talented team of more than 20 colleagues covering Social Media, PR, YouTube, Content, Graphic Design and Audio-Visual production. This role is based at our Head Office in Team Valley, Gateshead. We operate a hybrid working model; however, due to the leadership responsibilities of the position, regular office presence is required to support collaboration, stakeholder engagement and team development. • Provide strategic leadership across PR, YouTube and Social Media., • Protect and strengthen the reputation of Vertu Motors through proactive communications and brand storytelling., • Act as the senior escalation point for reputational, compliance or brand-related issues., • Drive positive media coverage and increase visibility of the Vertu brand across key audiences., • Lead the strategic direction of how Vertu Motors presents itself across all customer touchpoints., • Ensure brand positioning, tone of voice, visual identity and creative standards are clearly defined and consistently applied., • Maintain strong brand governance across all channels and stakeholder groups., • Ensure all activity supports the wider brand strategy and commercial objectives., • Lead the Studio, Content and Audio-Visual teams to deliver compelling, commercially relevant creative assets., • Oversee the production of advertising campaigns, marketing collateral, video content and branded communications., • Ensure work is prioritised effectively and delivered to agreed standards and service levels., • Support SEO growth through the creation of high-quality, data-led content., • Ensure all marketing activity remains fully compliant with regulatory requirements and internal governance standards., • Provide oversight of FCA compliance across marketing communications., • Manage brand risk and ensure appropriate approval processes are followed., • Lead, inspire and develop a team of marketing, creative and communications professionals., • Set clear objectives, priorities and performance expectations., • Foster a culture of accountability, collaboration and continuous improvement., • Support colleague development through ongoing coaching and mentoring., • Building prompted Vertu brand awareness in England to 30%., • Improving engagement with brand campaigns through stronger creative execution and more effective calls to action., • Supporting SEO growth through the production of approximately 884 new pages of quality content., • Increasing year-on-year positive PR coverage whilst maintaining strong brand sentiment., • Delivering social media reach and engagement targets., • Achieving YouTube performance and ROI objectives., • Ensuring creative production is delivered on brand and within agreed service level standards., • Maintaining strong brand governance and FCA compliance oversight., • Significant senior-level experience across brand marketing, PR, social media, content and creative leadership., • Experience leading high-performing in-house creative and communications teams., • A strong track record of managing agency relationships and delivering integrated marketing programmes., • Extensive PR and media relations experience, with the ability to elevate brand reputation and build trust with external audiences., • Exceptional judgement when managing sensitive reputational, compliance or brand-related matters., • Experience establishing and maintaining brand governance, creative standards and tone of voice across complex organisations., • Strong commercial awareness and the ability to connect marketing activity to measurable business outcomes., • A solid understanding of marketing compliance, governance and risk management within a regulated environment., • Excellent leadership, coaching and stakeholder management skills., • Automotive retail experience., • Multi-site retail experience., • Experience operating within a customer-facing, highly regulated sector., • Competitive salary., • Hybrid working environment., • Company pension scheme., • Colleague discounts across vehicles, parts and servicing., • Ongoing professional development opportunities., • Access to a variety of colleague benefits and wellbeing initiatives. #J-18808-Ljbffr