Sanderson Design Group plc.
Senior Graphic Designer (maternity cover)
3 days ago
Loughborough
As Senior Graphic Designer you are at the heart of our in-house Studio, responsible for shaping and producing compelling brand and product assets across our portfolio of six interiors brands. With a particular focus on digital content, you will be instrumental in delivering high-performance creative that inspires, engages audiences and drives conversion. You will lead the development of visual content for social media, email and paid media, combining strong aesthetics with a strong digital focus. You’ll bring our brands to life through vibrant, conversion-minded visuals tailored to both direct-to-consumer and trade audiences. Working closely with brand, marketing, trading and performance teams, you’ll ensure all creative aligns with broader business objectives and embodies our design-led ethos. You will also play a key role in upholding visual consistency and driving creative innovation in a fast-evolving digital landscape, ultimately positioning our brands as leaders in the luxury interiors sector. PURPOSE · • Creation of industry leading brand and product creative assets., • Deliver reactive and trend-aligned content that drives engagement, builds brand equity, and supports measurable outcomes in a luxury trade and direct to consumer context. RESPONSIBILITIES • Create high-performing digital-first assets optimised for social channels, website, print and digital advertising, email, lookbooks and POS., • Translate brand and campaign narratives into digital visuals that are reactive to industry trends and aligned with platform requirements (e.g., TikTok, Instagram, Pinterest)., • Collaborate with Digital Team, performance marketing and social media to A/B test creative, iterate quickly, and apply learnings to future content., • Create elevated digital experiences that reflect luxury brand positioning across all digital consumer touchpoints., • Maintain understanding of luxury digital trends and emerging creative formats, applying best practices in motion, interactivity, and experiential design., • Ensure that all assets created are in alignment with the brand guidelines, brand character and that they uphold the brand standards and expression for each brand., • Create rapid-turnaround content for timely brand moments or seasonal campaigns., • Bring graphics and marketing industry best practise inhouse to ensure assets created are to an exceptional standard and are fit for purpose. MEASURES OF SUCCESS • Production of standout creative assets communications., • Increased brand awareness, web traffic, or customer acquisition as a result of creative campaigns. SKILLS & EXPERIENCE • Graphic Design Degree and/or 5+ years design experience, • Expert knowledge of the Adobe Creative Suite and the knowledge of motion graphics, short-form video editing, and use of tools like Premiere Pro., • Organised, self-motivated team player with excellent collaboration skills., • Strong experience social-first creative for luxury and/or lifestyle brands., • Proven ability to create reactive, culturally relevant content for digital platform. BEHAVIOURS • Agile – comfortable iterating rapidly in response to performance data or social trends., • Consumer-centric – design with user engagement front of mind., • Digital Focus – stays ahead of platform trends and visual culture shifts., • Performance-minded – understands the impact of good design on D2C growth and KPIs.