Public Relations Communications Manager
hace 16 días
Palm Beach
Job Description Manager, Public Relations & Communications Location: Palm Beach Gardens, FL (Fulltime In Office) Reports to: Group VP, Franchise Marketing Department: Franchise Marketing / Communications Type: Full-time Role Summary Midas is seeking a proactive Manager of Public Relations & Communications to architect and own a comprehensive communications strategy-internal and external-that elevates brand consideration, amplifies innovation and culture, and positions our leadership as credible, visible voices in automotive and franchising. This role will build and run an in-house PR/comms engine (with selective agency support), ensuring disciplined execution across media relations, executive visibility, franchisee communications, thought leadership, and social amplification. Key Objectives • Increase brand consideration for Midas across consumer and industry channels by shifting from reactive to proactive storytelling and consistent share-of-voice growth., • Position leadership as visible, credible industry voices through strategic placements, speaking engagements, and executive profiles., • Drive thought leadership via planned media calendars, op-eds, trade features, and conference participation-moving from "quiet in the industry" to recognized leadership., • Amplify Midas' innovation, culture, and community impact-internally and externally-to strengthen relevance, reputation, and franchise system confidence (including prospective franchisees)., • Integrate communications flows across the franchise system and parent-company liaison work to improve clarity, speed, and impact of business updates. Core Responsibilities Strategy & Planning • Build a proactive internal and external PR/Comms plan with a quarterly editorial calendar, themes, and target outlets (national, trade, local)., • Establish a strategic counsel framework for leadership and cross-functional partners (Marketing, Franchise Development, Operations, HR, Legal, Social)., • Lead media outreach (national consumer, automotive, franchise trade, and local market press); pitch, secure, and manage coverage., • Own executive visibility: interviews, profiles, conference speaking slots, awards submissions, and bylined content., • Design and run franchisee communications: bulletins, playbooks, town halls, and updates that support key business priorities., • Produce quarterly updates (videos, leadership notes, dashboards) aligning the system around priorities and brand value propositions., • Partner with Social & Franchise Development to amplify earned coverage, leadership content, and franchise growth narratives across channels., • Monitor and report media coverage, share of voice, sentiment, and narrative penetration; deliver monthly and quarterly scorecards., • Track executive visibility pipeline: speaking slots, awards, interviews, and bylines secured vs. target. Parent Company & System Liaison • Act as the communications liaison with parent company Mavis-own memos, alignment on key updates, and shared initiatives., • Coordinate all system bulletins and key business updates (especially those requiring alignment/support from Mavis). Issues & Crisis Preparedness • Maintain a rapid response protocol and core Q lead cross-functional communications during issues/crisis events. Qualifications • 5–7+ years in PR/Corporate Communications (brand-side or agency); experience in automotive and/or franchise systems preferred., • Proven track record in media relations (national, trade, local) and securing executive visibility (speaking, profiles, bylines)., • Strong writing and editorial discipline-press releases, op-eds, speeches, executive messaging, and social-ready content., • Experience building in-house PR engines, setting proactive agendas, and managing agency partners for scale., • Comfortable with measurement tools (media monitoring, sentiment analysis) and building executive-ready dashboards., • Video scripting and light production coordination experience for quarterly updates is a plus., • High bias for action, executive presence, and exceptional organization in a fast-moving franchise environment. Key Competencies • Proactive Ownership: Plans ahead, sets the agenda, and moves the organization from reactive to disciplined execution., • Story Crafting: Finds the narrative in our innovation, culture, and community impact-and tells it compellingly., • Relationship Building: Strong rapport with media, industry groups, franchisees, and internal stakeholders., • Executive Communication: Able to brief, prepare, and represent leadership with polish and clarity., • Data-Driven: Uses coverage, sentiment, SOV, and engagement metrics to improve strategy and outcomes. Success Metrics (KPIs) • Brand Consideration Lift: Movement in aided/unaided consideration (tracked via brand studies/benchmarks)., • Share of Voice (SOV): +X% growth in target categories (automotive services, franchising) quarterly., • Quality Coverage: # of tier-1 placements, trade features, and leadership profiles secured per quarter., • Executive Visibility: Speaking slots, awards, interviews, and bylines secured vs. plan., • Sentiment: Balanced to positive sentiment ratio in earned coverage., • Internal Engagement: Open rates, CTRs, attendance, and sentiment on franchisee communications and quarterly updates., • Amplification: Social reach/engagement of earned media and leadership content (in partnership with internal teams)., • Speed & Cadence: On-time delivery of editorial calendar, bulletins, convention/event communications. Why Join Midas? At Midas, we're more than just a car care brand, we're a community of entrepreneurs, innovators, and customer champions. Join us in shaping the future of automotive service through smart growth and strategic real estate leadership. #ZR Job Posted by ApplicantPro