Carlsbad
Job Description POSITION DESCRIPTION Title & Reporting Relationships Position Title: UX/UI Manager Brands: Outerknown, Firewire Surfboards, & Slater Designs Reports to: GM eCommerce & Digital Marketing Department: Digital Oversees: None Interactions: Creative, Production, Ecom/Digital, Customer Service Main Purpose and Major Challenges of the Role Own and elevate the end-to-end digital customer experience, balancing conversion performance, brand experience, and scalability. Partner cross-functionally (Marketing, Product, Engineering, Merchandising) to ensure the websites drives measurable business outcomes while delivering a best-in-class user experience. Key challenges include translating business goals into UX strategy and execution, maintaining consistent testing velocity with meaningful impact (not just volume), balancing short-term revenue gains with long-term UX and system improvements, aligning stakeholders across competing priorities, and scaling design systems and experimentation frameworks as the business grows. This role has a 4 day in-office expectation. ACCOUNTABILITY: Conversion Rate Optimization • Own and drive the end-to-end CRO program, including roadmap, prioritization, execution, and reporting., • Define and maintain a testing framework (hypothesis quality, statistical rigor, velocity, win rate)., • Lead development of data-driven UX strategy aligned with revenue, margin, and customer growth goals., • Translate insights into clear test hypotheses tied to business impact (AOV, CVR, RPV, LTV)., • Partner with Analytics to ensure clean tracking, experiment design integrity, and attribution accuracy., • Establish and manage a prioritized experimentation backlog across funnel stages., • Drive continuous optimization cycles, incorporating learnings into future tests and product decisions., • Own reporting cadence (weekly/monthly/quarterly) with clear insights, not just results., • Identify and quantify opportunity sizing (impact modeling before testing)., • Leverage AI and automation to, identify friction points, generate test ideas & accelerate analysis and insights. ACCOUNTABILITY: User Experience • Own the end-to-end UX/UI vision for the websites, ensuring consistency, usability, and brand alignment., • Lead design of high-impact surfaces (homepage, PLPs, PDPs, checkout flows, landing pages)., • Create user journeys, flows, wireframes, and high-fidelity designs grounded in data and user behavior., • Establish and evolve a scalable design system (components, patterns, tokens)., • Ensure designs are feasible, performant, and aligned with engineering constraints., • Drive UX consistency across all digital touchpoints (site, landing pages, campaigns)., • Partner with Engineering and Product to ensure high-quality implementation and QA., • Balance speed vs. polish—knowing when to ship quickly vs. refine., • Rapid prototyping and variation generation, • UX audits and heuristic analysis, • Personalization and dynamic UX concepts ACCOUNTABILITY: Consumer Insights & Research • Own customer insight generation across qualitative and quantitative sources:, • heatmaps, session recordings, • surveys, user interviews, • analytics + funnel data, • Translate insights prioritized UX improvements, • test hypotheses, • strategic recommendations, • Identify behavioral patterns and friction points across segments (new vs returning, device, channel)., • Build a centralized insights repository accessible across teams. ESSENTIAL SKILLS & QUALIFICATIONS • 3-5 years of CRO or UX experience, • Comfortable with A/B testing and managing a testing calendar, • Figma or other prototyping tool experience, • Strong communication skills, • Strong attention to detail, • Good at taking initiative, • Previous retail experience a plus, • Experience leveraging AI tools for CRO and UX/UI a plus, • Graphic design experience a plus