Creative Strategist
3 days ago
Albany
Creative Strategist — Performance Marketing in Healthcare or B2B!! Remote — U.S. Compensation: $70K-$90K The Opportunity Our agency client is hiring multiple Creative Strategists, with each role aligned to a specific client vertical. Current needs span areas including Fashion, Lifestyle, Consumer Services, CPG, and other consumer-focused categories. Each strategist will serve as a subject-matter expert for their assigned vertical, bringing a strong understanding of the audience, category dynamics, competitive landscape, and the types of creative that perform in that space. While there is some crossover across consumer and e-commerce categories, we are ultimately looking for one strong strategist per vertical who can combine category expertise with performance-driven creative thinking. This role sits at the intersection of creative strategy, consumer insight, performance data, and business strategy. • The Creative Strategist is responsible for understanding what is working, why it is working, and what should be created next. You will use performance data, audience research, competitive intelligence, market trends, and client business objectives to develop creative concepts and structured testing strategies designed to drive measurable growth., • This is not a traditional brand-only creative role, and it is not a media buying role., • The ideal candidate is a creative strategist first — someone with strong concepting instincts who is also comfortable working with performance data, paid-media platforms, testing frameworks, and client-facing strategy. What You’ll Do • Lead creative strategy across a portfolio of client accounts within an assigned vertical, • Develop a deep understanding of each client’s business, audience, competitive landscape, and growth objectives, • Translate client business goals into actionable creative strategies, • Analyze creative performance data to understand what is working, what is underperforming, and why, • Navigate platforms such as Meta Ads Manager and other paid-media environments to evaluate creative-level performance, • Use performance insights to develop new creative concepts, messaging directions, hypotheses, and testing roadmaps, • Conduct audience, persona, and ideal customer profile research, • Research competitors and evaluate the creative they are running across platforms such as Meta, TikTok, Google, and other paid channels, • Identify emerging visual trends, messaging patterns, emotional hooks, offers, formats, and creative opportunities, • Develop campaign concepts that can extend across multiple channels, platforms, audiences, and formats, • Build structured creative testing plans designed to identify what is driving performance, • Develop and interpret A/B and multivariate creative tests, • Translate testing results into the next round of creative recommendations, • Write and develop hooks, scripts, messaging frameworks, direct-response concepts, and creative briefs, • Translate strategy into clear direction that designers, editors, creators, and production teams can execute, • Review creative work and provide specific, actionable feedback, • Partner closely with media, analytics, account management, production, and other creative teams, • Present creative strategies, findings, and recommendations to clients, • Manage multiple accounts, priorities, and deliverables in a fast-moving agency environment, • Provide strategic pushback when a client’s initial request does not align with the underlying business or performance objective, • Use AI and internal technology where appropriate to improve research, ideation, analysis, and workflow efficiency What We’re Looking For • Experience in creative strategy within an agency environment, • Strong understanding of performance creative and direct-response marketing, • Demonstrated ability to connect performance data to creative decisions, • Strong creative concepting skills and the ability to develop original campaign ideas, • Experience developing creative strategies based on audience, competitive, and performance insights, • Working proficiency with Meta Ads Manager and/or similar paid-media platforms, • Ability to understand and interpret metrics such as CTR, CPA, ROAS, conversion performance, and other creative KPIs, • Experience developing structured creative testing plans and roadmaps, • Understanding of A/B and multivariate testing principles, • Experience conducting audience, persona, ICP, and competitive research, • Strong understanding of consumer behavior, messaging, positioning, hooks, and visual storytelling, • Ability to translate strategy into clear creative briefs and direction, • Experience partnering with designers, editors, production teams, and other creative disciplines, • Strong client-facing communication and presentation skills, • Ability to confidently explain the reasoning behind creative recommendations, • Ability to manage multiple client accounts and competing priorities, • Strong problem-solving skills and business acumen, • Ability to work effectively in a fast-paced agency environment where priorities and client needs can shift quickly Vertical Experience Each Creative Strategist will be aligned to a specific area of the business. • Fashion--Experience with apparel, footwear, accessories, jewelry, or other fashion-oriented brands. Candidates should understand trend-driven creative, seasonal campaigns, visual storytelling, audience identity, and the role of paid social in driving consumer demand., • Lifestyle--Experience with consumer brands across areas such as home, wellness, outdoor, recreation, pet, and general lifestyle categories. Candidates should understand how brand affinity, audience identity, and lifestyle positioning influence creative performance., • Consumer Services--Experience with consumer-facing service businesses such as home services, healthcare, insurance, financial services, hospitality, memberships, or other service-based businesses. Candidates should understand lead generation, customer intent, pain points, and service-based conversion journeys., • CPG--Experience with consumer packaged goods, including food and beverage, beauty, personal care, household products, and other high-volume consumer categories. Candidates should understand product positioning, repeat purchase behavior, competitive differentiation, and performance-driven creative testing. This role requires someone who can combine analytical thinking with strong creative judgment — a true blend of left-brain and right-brain thinking. Client-Facing Expectations--Creative Strategists work directly with clients and internal teams. You should be comfortable: • Presenting creative recommendations, • Explaining performance insights, • Defending strategic decisions, • Asking thoughtful business questions, • Challenging assumptions when necessary, • Helping clients understand why a specific creative direction is likely to drive stronger results The strongest candidates are consultative and can identify the real problem behind a client request rather than simply executing what is initially asked.
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