Head of Marketing - Value Added Generics
3 days ago
Franklin Township
Location: Somerset, NJ, US Company: Lupin The Senior Director, Head of Marketing Value Added Generics will lead U.S. marketing strategy and commercialization for Lupin's growing portfolio of differentiated pharmaceutical products, including 505(b)(2), value-added/specialty generics, and biosimilars. This leader will build and execute portfolio and brand strategies from business case evaluation, go-to-market strategy, early commercialization through launch and lifecycle management. The role requires a combination of strategic growth, marketing, launch excellence, market insights, payer, customer/channel understanding and cross-functional leadership to establish Lupin as a leader in differentiated/value-added generics and specialty pharmaceutical products. Key Responsibilities: • Lead U.S. marketing strategy for 505(b)(2), value-added generics and specialty, biosimilars and other differentiated products., • Develop portfolio, brand and commercialization strategies based on unmet patient/customer needs, product differentiation, competition, payer/market access and channel dynamics., • Lead pre-launch and launch planning including segmentation, prioritization, targeting, positioning, messaging, market development, customer engagement and launch readiness., • Build differentiated value propositions for HCPs, pharmacists, patients/caregivers, payers, organized providers/institutions, health systems, GPOs and other relevant customers., • Establish annual and long-term marketing plans, priorities, resource allocation and KPIs across the portfolio., • Partner with R&D, Regulatory, Medical Affairs, Portfolio and Business Development to incorporate commercial insights into product development and lifecycle strategy., • Partner with Market Access, Pricing, Contracting and Sales/Key Accounts to integrate payer, reimbursement, formulary, institutional and channel considerations into brand strategy., • Lead market research, competitive intelligence, patient/customer journey analysis and performance analytics to identify opportunities and optimize commercial strategy., • Partner with Finance and Commercial Analytics on forecasting, business cases, scenario planning and investment decisions., • Provide commercial input into portfolio evaluations, business development opportunities and lifecycle-management strategies., • Lead cross-functional launch teams spanning Marketing, Medical, Market Access, Sales, Regulatory, Supply Chain, Finance and Commercial Operations., • Build scalable marketing capabilities, processes and launch playbooks as Lupin's differentiated portfolio expands., • Lead, coach and develop marketing talent and external agency partners while maintaining appropriate budget and compliance oversight. Qualification and Experience: Bachelor's degree in Business, Marketing, Life Sciences or related discipline; MBA, PharmD or advanced degree preferred. 12+ years of progressive pharmaceutical/biotech commercial experience with significant U.S. marketing experience. Demonstrated success in pharmaceutical product commercialization, including pre-launch and new product launches. Experience in 505(b)(2), specialty pharma, value-added/complex generics, biosimilars or differentiated pharmaceutical products strongly preferred. Experience with retail, LTC, institutional, specialty pharmacy, hospital/GPO, clinics, mail-order, value-based or payer-driven channels preferred. Strong understanding of U.S. payer/market access, reimbursement, customer and channel dynamics. Strong strategic, analytical and financial acumen with experience in forecasting, market research and business planning. Proven ability to lead cross-functional teams and influence senior stakeholders in a matrix organization. Entrepreneurial mindset with demonstrated ability to build new capabilities and operate successfully in evolving business environments. Strong executive presence, communication, leadership and people-development skills. The anticipated salary range for this position in New Jersey is $246,376 to $271,014, plus discretionary 25% performance bonus (based upon eligibility). The final salary offered to a successful candidate may vary, and will be dependent on several factors that may include but are not limited to: the type and length of experience within the job, type and length of experience within the industry, skillset, education, business needs, etc. Lupin is a multi-state employer, and this salary range may not reflect positions that work in other states. Competencies: Collaboration, Customer Centricity, Developing Talent, Innovation & Creativity, Process Excellence, Result Orientation, Stakeholder Management, Strategic Agility