Creative Services Specialist
8 days ago
Coppell
Job Description JOB SUMMARY This position requires an experienced creative services specialist who is a corporate visual storyteller with a strong understanding of brand management, digital platforms, content creation, and audience engagement. This role will be responsible for building digital assets and communicating messages across third-party and owned media channels, including social media, web, intranet, and digital screens. ESSENTIAL FUNCTIONS The Creative Services Specialist will support the creative development and execution of our digital communication strategy, engage our internal and external audiences and enhance our online presence with eye-catching visuals and video. This is a role requiring effective collaboration with subject matter experts and managers at all levels to effectively design digital content to support strategic, corporate communications and learning initiatives. Core competencies include brand management, creative and innovative ideation, and technical skills on digital solutions. PRIMARY RESPONSIBILITIES (INCLUDE BUT ARE NOT LIMITED TO): • Contribute to the development and execution of comprehensive digital communication coordination strategies across various channels that are aligned with overall business objectives., • Create engaging and informative content across various digital channels, including digital screens, social media, intranet, email, video, and other digital assets. Own digital library management. Ensure content is consistent with brand voice and guidelines., • Manage social media by developing and scheduling digital content, monitoring conversations, analyzing performance, and creating an engaging social media presence across relevant platforms (e.g., LinkedIn, Twitter, Facebook, Instagram, YouTube)., • Execute video production by planning, filming, refining, and editing engaging video content for various digital platforms, including social media, presentations, events, and learning materials., • Track digital analytics and analyze reporting on the performance of social media communication activities using relevant metrics. Identify trends, provide insights, and recommend data-driven adjustments to strategies., • Continuously research Digital trend innovations and stay informed about the latest digital communication trends, technologies, and best practices. Recommend and implement innovative approaches to enhance our digital presence., • Provide comprehensive project management for digital communication projects, from conception to completion, ensuring they are delivered on time and within budget using project management techniques and tools., • Act as subject matter expert and support while working closely with the manager of corporate communications, as well as departments such as sales, operations, and marketing., • Responsible for brand management, brand governance standards, and ensuring brand reputation and visual images are to standard., • This job description is not designed to cover or contain a comprehensive listing of the required activities, duties, or responsibilities of the team member. Duties, obligations, and activities may change, or new ones may be assigned at any time with or without notice. Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions. LEADERSHIP COMPETENCY MODEL This role requires the demonstration of the following competencies: Instills Trust | Communicates Effectively | Demonstrates Customer Focus | Takes Initiative | Makes Quality Decisions | Drives Growth | Ensures Accountability | Drives Results KNOWLEDGE, SKILLS, AND ABILITIES • Demonstrated proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, Audition, and After Effects, Microsoft Office 365, and social media platforms., • Knowledge of professional audio/video techniques and best practices., • Excellent writing, editing, and proofreading skills with a strong understanding of different content formats and their best practices., • Familiarity with social media management, writing for social media, formats, and analytics dashboards to track and analyze performance., • Excellent written and interpersonal communication and collaboration skills., • Strong organizational, prioritization, and project management skills with the ability to manage multiple, high-priority projects simultaneously., • Attention to detail and adaptability in a fast-paced environment. SUPERVISORY RESPONSIBILITIES • This position has no supervisory responsibilities. WORK ENVIRONMENT AND PHYSICAL DEMANDS • In office environment, • Prolonged periods sitting at a desk and working on a computer, • Must be able to lift up to 20 pounds at times PLANNED BUSINESS TRAVEL This job requires no planned business travel. However, there may be a periodic need for travel for corporate events requiring creative services support. EDUCATION AND EXPERIENCE • A bachelor’s degree in communications, graphic design, digital media, or a related field is highly desired. An equivalent job experience level combined with professional certifications will be considered., • Four (4) or more years of experience in a digital creator role using graphic design and video recording and editing tools is required., • Professional certifications in Adobe Creative Cloud and UX/UI Design are preferred., • Knowledge of digital communications, writing, and design best practices., • Strong portfolio of work. EEO STATEMENT DuraServ is an equal-opportunity employer. We prohibit discrimination and afford equal employment opportunities to team members and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Our EEO policy applies to all aspects of the relationship between DuraServ and its team members, including recruitment, employment, promotion, transfer, training, working conditions, compensation, benefits, and application of policies.