VP, Global Field & Partner Marketing
16 days ago
Boston
Job DescriptionThe biggest hurdle to AI success is not technology or ambition, but data you can trust. Most organizations struggle to power AI initiatives with messy, siloed data that is growing at an unprecedented rate and manual effort that can’t possibly manage it. Facing board mandates for AI-driven transformation, C-suite leaders cite data issues as their biggest challenge. So how do you get data AI-ready? Yesterday’s reactive, resource-heavy data management tools and processes won’t work anymore. Ataccama’s agentic platform offers an intelligent, fast, and scalable approach that gives the modern AI enterprise all of the capabilities they need to trust their data. The Ataccama ONE AI Agent autonomously identifies and helps you fix data quality issues at the source, offering unified AI-assisted execution across: • Field Marketing Leadership, • Build and execute a global field marketing strategy that fuels predictable pipeline growth and new logo acquisition across markets and segments., • Lead the creation of integrated, multi-channel campaigns that bring to bear relevant tactics in the B2B marketing mix (digital, events, account-based experiences etc.) aligned to buyer journeys and revenue goals., • Drive strong collaboration with BDRs, Sales, and the Partner team to optimize lead management, conversion, and attribution models., • Partner with RevOps to refine funnel metrics, performance dashboards, and ROI reporting., • Partner Marketing, • Develop and execute partner marketing strategies to, through, and with strategic partners (e.g., cloud platforms, system integrators, resellers)., • Build scalable partner co-marketing programs, joint campaigns, and partner enablement initiatives that increase sourced and influenced pipeline., • Collaborate with Partner Sales to align marketing investments to partner tiers, performance, and joint business plans., • Digital & Web Marketing, • Collaborate with the Growth Marketing team focused on our web and digital channels to help ensure they are aligned with field strategies and driving conversions as expected for growth., • Field & Regional Marketing, • Lead regional field marketing teams in developing localized campaigns, executive events, and account-based/industry programs that align to regional sales priorities. This will be a global model with specific focus on growth in North America, EMEA, and ANZ., • Ensure consistent brand and messaging while optimizing for local market dynamics., • Leadership & Cross-Functional Alignment, • Mentor and scale a high-performing global team that blends creativity with data-driven rigor., • Partner closely with Product Marketing, Growth Marketing, Brand and Communications to deliver integrated go-to-market programs., • Serve as a key member of the Marketing Leadership Team, helping shape overall strategy, budget, organizational design, and scalable growth.Is This You?, • 12+ years of B2B marketing experience, including 5+ years leading global or multi-region demand generation functions at Senior Director/VP level., • Proven success driving pipeline growth and marketing influenced revenue in complex, enterprise SaaS environments, with experience in the data and/or AI space preferred but not required., • Deep expertise in building and operationalizing integrated demand generation models—ABM, digital, content-led, and field-based., • Strong understanding of partner ecosystems (e.g., cloud hyperscalers, SIs, ISVs) and experience building successful to/through/with-partner programs., • Curiosity, creativity, and the desire to drive organizational and operational transformation with AI., • Exceptional analytical capabilities with the ability to glean and articulate business insights supported by data to a variety of internal and board stakeholders., • Comfort with CRM, MAP, and BI tools (e.g., Salesforce, Marketo, HubSpot, 6sense, Tableau) as well as a working knowledge of/passion for how Martech is being disrupted by AI/agentic technology., • Experience building, leading, and scaling high-impact teams, setting clear vision, operating cadence, and performance standards., • Strategic mindset with the ability to execute hands-on and lead through influence in a global environment.