Media & Public Relations Specialist
2 days ago
Miami
Job DescriptionMedia & Public Relations Specialist Location: Miami (Coconut Grove), Florida – Corporate Headquarters Salary Range: $70,000 - $80,000 (Based on experience and skills) Bonus: Eligible Company Overview Join Wrap Technologies (Nasdaq: WRAP) and help redefine the future of public safety. We're a global leader in advanced solutions that combine cutting-edge technology, training, and services to meet the evolving challenges facing modern law enforcement. Our mission is to equip agencies to protect the communities they serve – fostering trust, strengthening relationships, and delivering safer outcomes. Work at Wrap is fast-paced and challenging, but incredibly meaningful. We’re solving some of the most significant challenges in public safety. We’re building a team of people with talent to make things happen, take pride and own their amazing work, and work hard every day to drive real change. Wrap offers: • Flexible vacation policy, • Sick time & company-paid holidays, • Comprehensive healthcare benefits, • 401(k) with company matching, • Remote work flexibility, • Professional development stipend, • Media Relations & Thought Leadership, • Build Wrap’s visibility through press releases, pitches, media outreach, and earned media strategies., • Cultivate relationships with journalists, trade publications, and public safety outlets., • Support executives in developing thought-leadership pieces on policing, technology, and non-lethal response., • Newsjack relevant events by identifying real-time media opportunities tied to policing trends, legislation, and breaking news., • Content & Editorial Development, • Draft and refine white papers, research briefs, blog articles, case studies, and long-form brand narratives., • Ensure consistency of message, tone, and voice across all external communications., • Translate technical and operational concepts into accessible, compelling content for diverse audiences., • Manage consistency of voice across press, presentations, and digital platforms., • Communications Strategy & Crisis Support, • Collaborate with leadership to develop messaging frameworks that anticipate sensitive questions around use-of-force, training, and liability., • Produce fact-based, timely responses during high-stakes or crisis situations., • Ensure alignment of external messaging with Wrap’s broader mission and goals., • News Monitoring, Sentiment & Narrative Management, • Conduct real-time news monitoring to identify PR opportunities., • Track sentiment, message pull-through, and competitive narratives to maintain Wrap’s category leadership., • Help shape the company’s long-term external narrative across public safety, technology, and policy conversations., • Marketing Integration & Brand Alignment, • Collaborate with Marketing to ensure communications and brand messaging are aligned across campaigns, digital content, and lead-generation initiatives., • Develop narrative frameworks that connect Wrap’s mission and technology to marketing objectives, driving awareness and engagement among key audiences., • Support the creation of marketing assets—including web content, campaign copy, and promotional materials—that reflect Wrap’s voice and reinforce thought leadership., • Partner with the Marketing Specialist to analyze content performance and apply insights to strengthen message resonance and impact across channels, • Cross-Functional Collaboration & Story Mining, • Partner with Sales, Training, and Product to uncover deployment wins, agency outcomes, and field stories for PR use., • Collaborate closely with and support the Marketing Specialist to align PR, content, and campaigns., • Amplify earned media across Wrap’s owned channels, including social, web, newsletters, and video., • Reporting & Measurement, • Develop PR KPIs and reporting across reach, sentiment, share of voice, and narrative impact., • Present executive-ready PR updates summarizing wins, risks, and emerging opportunities.Skills & Qualifications, • Must have a minimum of 3+ years of professional experience in public relations, journalism, media, or communications, preferably with exposure to law and enforcement, public safety, or government sectors., • Strong track record of published work in broadcast, print, or digital media preferred., • Must have exceptional writing, editing, and storytelling skills with the ability to handle sensitive topics responsibly., • Must be comfortable engaging directly with media, public safety leaders, and executive stakeholders., • Must have strong research skills with ability to quickly synthesize complex information into clear narratives., • Must be able to thrive in a fast-paced, mission-driven environment with a balance of independence and collaboration., • Experience drafting white papers, research briefs, or policy-driven reports preferred., • Familiarity or experience with investor relations, earnings communications, or regulatory disclosures in a publicly traded company environment preferred., • Corporate Headquarters – Miami, FL (Coconut Grove), • Other Locations (as needed):, • Wise, VA / Bristol, VA, • Washington D.C. Metro Area, • New York City, • Health insurance, • Dental insurance, • Vision insurance, • Paid time off, • Sick leave, • Life insurance, • Short-term and long-term disability insurance cUdPsO8JOg