Performance Media Specialist(Tiktok shop&Affilate)
hace 19 horas
Los Angeles
ABOUT US IICOMBINED, beginning with the global fashion eyewear brand GENTLE MONSTER in 2011 and expanding to TAMBURINS and NUDAKE, seeks to explore innovative ideas to challenge reality through the creation of beautiful and unpredictable outcomes that have yet to be seen. IICOMBINED continues to take on new challenges by establishing its own view of the world. IICOMBINED means expressing ourselves through combining IMAGINATION and INTERPRETATION of the world. GENTLE MONSTER is a global fashion eyewear brand that offers an unforeseen and startling brand experience. With more than 70 direct stores in 13 countries as of June 2024, GENTLE MONSTER leads the global eyewear trend through differentiated branding with new product releases, experimental and sophisticated spaces, and campaigns. TAMBURINS is a fragrance brand exploring undefined territories of beauty. Through a combination of storytelling inspired by scattered scenes from around the world and sophisticated and delicate perfumery techniques, the brand captures the true depth of scent. TAMBURINS fosters emotional communication beyond a simple experience by reinterpreting contents through the realms of objects, painting and performance in exhibition-style stores. NUDAKE is an F&B brand recreating dessert culture with its ‘Make New Fantasy’ ethos. We transport consumers to a new fantasy by creating unprecedented cakes by combining fashion and art. By experimenting and producing contents that deviates from established processes and rules, NUDAKE touches consumers beyond the ordinary F&B experience. We're looking for a data-driven, revenue-obsessed Performance Marketing Specialist to own and scale two high-impact lower-funnel channels: TikTok Shop Paid Ads and our Affiliate Program. This is not a branding role — this is pure performance marketing where every dollar is measured against revenue, ROAS, and new customer acquisition. You'll join our Ecommerce team — working side by side with our Digital Media specialists who manage paid media across other channels. Together, you're one team driving performance, sharing learnings, and scaling revenue. You'll own TikTok Shop ads hands-on while also serving as the strategic lead managing external affiliate agency partnerships — setting targets, holding partners accountable, and continuously optimizing toward profitable growth. If you thrive at the intersection of hands-on execution and strategic agency management, and you measure your success in revenue. Tiktok Shop Affiliate Program Serve as the primary point of contact for our affiliate agency partners, ensuring goals, priorities, and timelines are clearly defined and consistently met. • Lead the affiliate program strategy in partnership with the agency — ensuring every campaign is performance-focused, tied to measurable ecommerce outcomes, and aligned with acquisition goals., • Provide strategic direction to the agency on partner selection, commission structures, optimization priorities, and growth opportunities while overseeing day-to-day execution., • Identify and evaluate new affiliate partners in collaboration with the agency to expand reach, diversify the creator base, and improve overall program ROAS., • Own the full affiliate budget tracking and invoicing process, ensuring accuracy, transparency, and alignment with financial targets., • Review and guide agency strategies on bidding, content direction, and creator selection to ensure campaigns meet both performance benchmarks and brand standards., • Hold agencies accountable through regular performance reviews — analyze results, diagnose underperformance, test new approaches, and drive continuous improvement., • Partner closely with your Digital Media teammates within the E-commerce team to share audience insights, coordinate spend across channels, and ensure affiliate efforts align with overall marketing and business objectives. Tiktok Shop Paid ads-Hands-On Execution&Strategy • Build our TikTok Shop ads program from the ground up — from initial implementation through to a scalable, data-informed paid strategy within TikTok Ads Manager., • Own end-to-end campaign management: campaign structure, ad set configuration, creative deployment, budget allocation, and performance optimization against acquisition and ROAS targets., • Conduct deep audience research to build and refine prospecting and retargeting segments; continuously test and optimize audience strategies to improve conversion efficiency., • Design and execute A/B and multivariate tests across creative, audience, and bidding variables to systematically improve ad performance., • Manage TikTok Shop's Commerce Center operations — including product catalog setup, inventory feed accuracy, data feed troubleshooting, and ongoing catalog health monitoring., • Set and own clear KPIs: customer acquisition cost (CAC), return on ad spend (ROAS), conversion rate, and contribution to overall E-commerce revenue., • Share learnings, creative insights, and audience data with your Digital Media teammates to strengthen paid performance across all channels within the Ecommerce team. What We're Looking For • Must have completed a 4-year BA/BS degree in a related field such as Data Science, Marketing, Economics, Business Administration, Statistics, etc., • Must have proficiency in GA4/Google Analytics 4, • Must be proficient at Excel for performance analysis (pivot tables, formula building, etc), • 1–3+ years in performance marketing, affiliate management, or paid social — ideally in a retail or E-commerce environment., • Proven experience managing external agency relationships — setting expectations, reviewing performance, and driving accountability against hard targets., • Strong analytical skills with fluency in ecommerce KPIs: ROAS, CAC, LTV, AOV, conversion rate, and contribution margin., • Experience with affiliate marketing platforms and programs (e.g., TikTok Shop affiliate, Impact, ShareASale, CJ, Rakuten, or similar)., • A testing mindset — you instinctively A/B test, iterate, and optimize rather than set-and-forget., • Excellent communication skills — you can translate performance data into clear insights for leadership and cross-functional partners., • Self-starter mentality who can build processes from scratch and thrive in a fast-moving ecommerce environment., • Hands-on experience with TikTok Ads Manager (strongly preferred) or comparable paid social platforms (Meta, Google) with a willingness to specialize in TikTok. Job Type: Full-Time (ONSITE) Pay Range: $70,000 - $83,000 per year Benefits: • Medical Insurance, • Dental Insurance, • Vision Insurance, • Paid Time Off