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Senior Paid Media Executive Manchester | £32-38k | Fashion Brand Zachary Daniels are proud to partner with a fast-growing fast brand who are currently looking for a Senior Paid Media Executive to drive performance across Paid Social (Meta, TikTok, Pinterest) and Google Ads (Search, Shopping, Performance Max). This is a hands-on role focused on delivering ROAS, CPA and revenue growth, managing budgets and scaling customer acquisition in a fast-paced fashion e-commerce environment. Key Responsibilities: • Manage and optimise paid campaigns across Meta and Google Ads, • Monitor performance metrics including CPM, CTR, CPC, CVR, CPA and ROAS, • Build and maintain campaign structures, audiences, keywords and bidding strategies, • Develop and execute structured test-and-learn plans, • Translate trading priorities (launches, seasonal drops, promotions) into channel plans, • Collaborate with Creative, E-commerce and CRM teams on performance-driven campaigns, • Produce weekly/monthly performance reports with clear optimisation actions, • 3+ years' hands-on paid media experience, • Strong knowledge of Meta Ads Manager and Google Ads, • Proven experience managing budgets and achieving ROAS/CPA targets, • Strong analytical and optimisation skills, • Competitive salary, • Staff discount, • 25 days holiday + bank holidays, • Opportunity to join a growing fashion brand, • Join a lovely, collaborative in-house team BH35465 JBRP1_UKTJ