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This job is with Aristocrat, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Join Aristocrat, a top player in the entertainment and content-creation industry, as a Marketing Automation Strategist! This job is critical in advancing customer engagement, personalization, and revenue growth for the Michigan Lottery’s iLottery program. Our culture thrives on innovation, collaboration, and excellence, impacting millions of lives daily. As part of our dynamic team, you’ll interpret business targets into scalable, data-driven customer journeys across several channels, ensuring effective rollout and optimization. If you have the ambition and readiness to direct world-class marketing automation programs, this opportunity is for you! What You'll Do Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program. Act as the primary point of accountability for lifecycle automation performance and scalability. Partner with marketing and business leaders to define lifecycle priorities and automation opportunities. Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences. Leverage predictive modeling and advanced personalization features to drive engagement and retention. Configure and manage complex triggers, segmentation logic, and multi-step customer journeys. Complete promotional and bonus campaigns within automation workflows. Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization. Identify and resolve automation risks and technical limitations. Enforce QA, testing, and launch standards for all automated campaigns. Build and complete A/B and multivariate tests to continuously improve performance. Monitor and report on important metrics, translating results into actionable insights. What We're Looking For Bachelor’s degree in Marketing, Business, Communications, or a related field. 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles. Proven hands-on experience with Bloomreach Engagement or a similar platform. Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation. Demonstrated experience owning lifecycle or CRM performance metrics. Proficiency with Bloomreach features such as weblayers and in-app messaging. Experience with Jinja or similar templating logic for dynamic personalization. Strong analytical skills to synthesize data into insights and recommendations. Excellent communication and collaboration skills. Highly organized and diligent, with the ability to manage multiple high-impact initiatives. Self-directed and proactive, growing in a hybrid, cross-functional team structure. We offer a comprehensive pay and benefits package designed to stay competitive in the market, support your wellbeing, and recognise your contribution to our success. Our approach is underpinned by a pay-for-performance belief in rewarding individual impact. Your specific compensation package will be determined by factors such as your skills, experience, qualifications, and location. Depending on your role and location, you may be eligible for annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits. Specific details about compensation and benefits for this position will be discussed during the recruitment process.

We are hiring a Marketing & Communications Specialist to execute the day-to-day marketing work at Lexington Medical, strengthening communication around our novel technology and building accurate, credible content for surgeons, hospitals, and our sales teams. Bachelor’s degree in communications, jo

Group Marketing & Communications team.Duties of a Group Marketing Manager:.Support the development and delivery of an integrated group marketing and communications strategy.Translate business objectives into prioritised annual marketing plans, campaign roadmaps, budgets, KPIs and clear accountabilit

You will lead the Group Marketing & Communications team and collaborate with sales, product and executive stakeholders to drive growth and optimise marketing ROI. OA Group is seeking a commercially minded, digitally fluent Group Marketing Manager to support the development and delivery of an integra

Bedford, MA is hiring a Marketing & Communications Specialist to craft content across web, product materials, and social channels. You’ll translate complex medical tech into clear, engaging content while collaborating with engineers, clinicians, and leadership.

Role: Group Marketing Manager Location: Bedford Hours: Full time, 40 hours per week. (Hybrid) Salary: £40,000 - £45,000 (DOE) We're looking to recruit a commercially minded and digitally fluent Group Marketing Manager to support the development and delivery of an integrated group marketing and communications strategy. This is a key role within the Group Marketing & Communications team, responsible for helping to build and strengthen the group’s brands, improve customer and employee engagement, support sales growth and ensure marketing investment delivers measurable commercial outcomes. Duties of a Group Marketing Manager: • Support the development and delivery of an integrated group marketing and communications strategy. • Translate business objectives into prioritised annual marketing plans, campaign roadmaps, budgets, KPIs and clear accountabilities. • Lead, coach and develop the marketing and communications team. • Work closely with the Group Marketing & Communications Vice President, Product, the Sales teams to ensure marketing activity supports their growth. • Provide clear reporting, insight and recommendations to challenge priorities and improve return on investment. • Lead an audience-focused content strategy across social platforms. • Oversee campaign briefs, creative development and content productio. • Develop thought leadership, PR, media relations and reputation programmes. • Lead crisis and issues communications, maintaining robust approval processes and prepared response plans. • Improve digital customer journeys, conversion performance, lead generation and lifecycle communications. • Work with sales and commercial teams to define target audiences, campaign propositions, lead management processes and measures of pipeline or revenue contribution. • Oversee website governance, content quality, technical performance, search visibility and user experience, including how content is structured for conventional and AI-assisted search. • Create and lead a practical AI marketing roadmap, identifying high-value use cases and prioritising them according to business value, data readiness, risk and ease of adoption. • Use AI, automation and marketing technology to improve research, customer insight, campaign planning, content creation, personalisation and overall marketing efficiency, while ensuring responsible use and appropriate human oversight. • Lead the team in adopting AI effectively, developing practical workflows and standards, and measuring the impact on efficiency, quality and commercial results. • Use data from web, CRM, social and advertising channels to measure performance, identify opportunities and optimise campaigns, content and marketing investment. • Lead a test-and-learn approach and provide clear, commercially focused reporting, ensuring marketing data is accurate, secure and compliant. What we would like from you: Essential: • Proven experience in a marketing and communications leadership role, with accountability for strategy, people, budgets and measurable outcomes. • Demonstrable practical experience using AI in marketing. • Strong integrated marketing experience across brand, content, digital, CRM, social media, PR, events and internal communications. • Commercial understanding and the ability to connect marketing activity to customer growth, retention, sales pipeline, revenue or other agreed business outcomes. • Confident working with marketing data, dashboards, attribution principles, testing and performance optimisation. • Working knowledge of SEO, paid media, email marketing, CRM, marketing automation, websites and content management systems. • Experience leading and developing a team. • Strong stakeholder management skills and the confidence to influence senior leaders. • Highly organised • Knowledge of responsible AI, data protection, copyright, consent, accessibility and brand-safety considerations in marketing. If you are interested in this role, please apply below with your most recent CV. BEDFORDPERM By applying to this job advertisement, you confirm you have read and understood our Data Protection and Privacy Statement and give OA Group authorisation to hold your provided data. Thank you for your interest in this vacancy, which is being advertised by OA Group, who are acting as an employment agency / business. Your application will be considered in competition with others and we will contact you within 3 working days

Marketing Executive – SaaS / Digital Marketing Remote / Hybrid | Bedford 2–4 Days per Month | 12-Month Maternity Cover Marketing | Digital Marketing | Content | Social Media | LinkedIn | Email Marketing | CRM | SaaS Are you a Marketing Executive, Marketing Assistant or recent Marketing graduate looking to build your career in Digital Marketing? We’re recruiting for a leading SaaS software company looking for a bright, creative and digitally savvy Marketing Executive to join its established marketing team. Graduate applications are strongly encouraged. You don't need years of experience – strong communication skills, digital confidence, creativity and the ambition to develop a career in marketing are more important. The Role You'll gain hands-on experience across Digital Marketing, Content Marketing, Social Media, Email Marketing, Campaigns, CRM, Events and Marketing Communications within a successful B2B SaaS environment. You'll be involved in creating and scheduling digital content, LinkedIn and social media, website and landing-page content, blogs, email campaigns, presentations and promotional materials. You'll also support digital marketing campaigns, CRM/marketing automation, market research, events and exhibitions, while working closely with Marketing, Sales and other teams. Skills We're Looking For • Digital Marketing / Marketing / Communications, • Content Creation & Copywriting, • Social Media & LinkedIn, • Email Marketing & Digital Campaigns, • Website / Landing Page Content, • CRM & Marketing Automation, • Microsoft PowerPoint, Word & Excel, • Excellent written communication, • Creativity & attention to detail, • Strong organisation & project coordination Experience with Adobe Creative Suite, Photoshop, Premiere Pro, CRM platforms, B2B Marketing, SaaS/Software or Events Marketing would be useful but isn't essential. Graduates – We Want to Hear From You A degree in Marketing, Digital Marketing, Business, Communications, Media, English, Journalism or a related subject would provide a great foundation. Placements, internships, university projects, student societies, personal content/social projects and part-time marketing experience are all relevant. This is a fantastic opportunity to get your first real step into Marketing and develop commercial experience across multiple areas rather than being restricted to one marketing discipline. Predominantly Remote | Bedford 2–4 Days per Month | 12-Month FTC If you're a Marketing Executive, Digital Marketing Executive, Marketing Assistant, Marketing Coordinator, Digital Marketing Assistant or Marketing Graduate looking to build your career within the SaaS / Software / Technology sector, apply today. Key Skills: Marketing Executive, Digital Marketing, Marketing Graduate, Marketing Assistant, Content Marketing, Social Media, LinkedIn, Email Marketing, CRM, Marketing Automation, Digital Campaigns, Content Creation, Copywriting, B2B Marketing, SaaS, Software, Technology Marketing, Adobe Creative Suite