SEO & Generative Engine Optimisation Consultant
2 days ago
London
SEO & Generative Engine Optimisation Consultant London 3 Month Contract £250 - £312/day inside IR35 We're looking for an experienced SEO & Generative Engine Optimisation (GEO) Consultant to support our retail client in shaping and embedding an approach to organic visibility in a rapidly evolving search landscape. This role will focus on assessing existing Search Engine Optimisation and content foundations, defining best-practice approaches for generative and AI-driven search platforms, and enabling teams to adapt to changes across traditional and emerging search experiences. Working with our retail client and their cross-functional stakeholders, as well as external agency partners, you'll provide strategic guidance, practical frameworks, and actionable recommendations to future-proof organic performance. This is a project-based, contract role with a clear emphasis on strategic development, capability uplift, and delivery of tangible outputs. Key Responsibilities • Assess the retail client's current SEO and content maturity, identifying gaps, risks, and opportunities across traditional and generative search, • Define a clear Generative Engine Optimisation (GEO) strategy aligned with wider marketing and performance objectives, • Establish best-practice frameworks for content, technical SEO, and structured data to support AI-driven and generative search visibility, • Prioritise high-impact initiatives, balancing quick wins with long-term strategic value, • Work with the client's Digital, IT, Creative, and Data teams to ensure technical readiness, aligned content approaches, and clear measurement frameworks, • Act as a central SEO and GEO subject-matter expert, driving alignment across internal teams and external agency partners, • Review and guide agency roadmaps and outputs, ensuring consistency with GEO strategy and evolving best practice, • Translate emerging industry trends and platform changes into clear, actionable recommendations, • Define how SEO and GEO success should be measured, acknowledging evolving data and attribution challenges, • Provide insight-led recommendations that link organic visibility to commercial and performance outcomes, • Educate stakeholders on generative search trends and implications, • Significant experience in SEO at a manager or senior consultant level (in-house or agency)., • Strong understanding of generative search, AI-driven discovery platforms, and the evolving organic search landscape., • Proven experience developing SEO or organic growth strategies at scale., • Experience working cross-functionally with technical, creative, and data teams., • Strong analytical and problem-solving skills, with the ability to translate complexity into clear recommendations., • Confident stakeholder manager, able to influence without direct authority. Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.