Marketing Specialist
21 days ago
Lawrence
Job DescriptionDescription: The Marketing Specialist plays a critical role in executing the Sal’s Pizza marketing strategy across corporate and franchise locations. This is a hands-on, execution-heavy role supporting social media, digital campaigns, promotions, launches, events, and in-store marketing. The ideal candidate is highly organized, fast-moving, detail-oriented, and comfortable working directly with restaurant teams and corporate leadership in a high-volume, real-world environment. This role supports a robust promotional calendar, frequent launches, community activations, and a heavy emphasis on digital, short-form video, and in-store execution. SOCIAL MEDIA & CONTENT CREATION • Execute social media strategy as directed by Marketing Manager., • Instagram / Facebook: 4 feed posts + 10–12 Stories., • TikTok / Reels / Shorts: 2–3 short-form videos per week., • Google Business Profile: 1 post per week (promotions, events, updates)., • Independently concept, film, edit, and publish Reels and short-form video (iPhone-first, fast-turn content)., • Create promotional, lifestyle, behind-the-scenes, and in-store content aligned with weekly offers and launches., • Use AI tools to accelerate caption writing, hooks, ideation, content planning, and creative workflows., • Ensure all content is accurate, on-brand, properly sized, and aligned with current promotions, pricing, and system rules., • Respond to social comments, tags, and DMs or route appropriately., • Track and monitor customer reviews across platforms and work with operations and management on follow-up when needed. INFLUENCERS & COMMUNITY COLLABORATION • Independently identify, source, vet, and manage influencers aligned with Sal’s brand, culture, and budget., • Handle influencer outreach, coordination, scheduling, and deliverables., • Support partnerships with local athletes, youth programs, community figures, and brand collaborators., • Assist with influencer days, launches, and community-driven campaigns. WEBSITES & DIGITAL PLATFORMS • Ensure all Sal’s Pizza websites and landing pages are accurate and up to date (menus, pricing, promos, hours, photos)., • Add and maintain promotional content, events, and campaign landing pages., • Support QA for digital campaigns and launches across platforms. PAID SEARCH, SEO & PERFORMANCE SUPPORT • Support setup, execution, and tracking of KPIs for paid social and Google Search campaign., • Assist with Google Business Profile updates, posts, offers, and accuracy across locations., • Ensure images, metadata, and descriptions are optimized for SEO and local search. MENUS, SIGNAGE & IN-STORE MARKETING • Update food, beverage, catering, and promotional menus as needed., • Coordinate printing, distribution, and execution of signage including posters, table tents, window decals, box stickers, A-frames, and street-level materials., • Assist with environmental graphics including window graphics, murals, in-store visuals, and large-format signage., • Ensure signage accuracy and timely execution across corporate and franchise locations. EMAIL, SMS & CRM MARKETING • Develop copy and resize graphics for email and SMS campaigns to support promotions, events, and brand initiatives., • Assist with segmentation, scheduling, QA, and performance tracking., • Support list growth and database hygiene through website forms, in-store initiatives, and campaigns. INTERNAL & FRANCHISE COMMUNICATION • Clearly communicate monthly and weekly marketing programs, promotions, timelines, and execution details., • Ensure restaurants understand what is running, when it’s running, where it’s running, and how it should be executed., • Follow up with locations to confirm execution (signage installed, promos live, content captured)., • Maintain clear, professional, and timely communication across all teams. PHOTO, VIDEO & COMMERCIAL SUPPORT • Assist with coordination of professional photography, videography, and commercial shoots., • Support content capture for social, paid media, website, franchise assets, and launches., • Organize and manage internal content libraries and assets. EVENTS, LAUNCHES & ACTIVATIONS • Assist with menu launches, promotional rollouts, and seasonal campaigns., • Support execution of events including food truck activations, festivals, tradeshows, store openings, mascot appearances, youth events, and community sponsorships., • Assist with logistics including supplies, signage, on-site coordination, and post-event content., • Advanced Canva proficiency (designing, resizing, versioning, QA across formats)., • Proven ability to create and edit reels / short-form video., • Comfortable using AI tools to increase speed, efficiency, and creative output., • Strong influencer sourcing and relationship-building skills., • Exceptional communication skills (written and verbal)., • Extreme attention to detail — accuracy is critical., • Highly organized, proactive, and comfortable managing multiple deadlines simultaneously. REQUIREMENTS • 1–3 years of experience in Marketing, Social Media, or Content Creation., • Experience in restaurant, hospitality, franchise, or multi-location brands strongly preferred., • Ability to work in a fast-paced, execution-driven environment., • Comfortable working directly with restaurants and corporate teams., • Proficiency in Microsoft Office and Excel., • Experience with Canva required; Adobe Creative Suite a plus., • Bachelor’s degree in Marketing, Communications, or related field preferred.