Vice President of Marketing
24 days ago
Oakland Park
Job DescriptionDescription: Health Insurance Experts that guide you from enrollment to peace of mind! At Catch Health, we’re more than an insurance organization; we’re a team of dedicated, compassionate professionals united by a mission to improve lives and elevate the customer experience. When you join us, you become part of a forward-thinking, customer-focused culture that invests in your growth, supports your well-being, and empowers you to make a meaningful impact on people’s everyday lives. If you’re ready to advance your career in a dynamic, innovative, and genuinely supportive environment, apply today and discover why Catch Health is shaping the future of Insurance. Job Position: Vice President of Marketing Location: Local/In-Office: Clearwater, FL or Ft. Lauderdale, FL PURPOSE OF THE JOB: The Vice President of Marketing at Catch is a senior execution leader responsible for turning marketing strategy into channel performance, campaign throughput, and measurable profitable growth. Catch operates as a performance marketing machine acquiring customers through intent, converting them through precision, and retaining them through product. This role owns the day-to-day operation of that engine, with full accountability for customer acquisition, demand generation, channel operations, and marketing-driven revenue. The VP of Marketing will leverage Catch’s structural advantage in the pay-per-call ecosystem and its proprietary subsidiaries opted-in, data-rich consumer profiles to produce predictable, scalable growth quarter over quarter. RESPONSIBILITIES: • Operate and scale pay-per-call acquisition across health, life, and P manage day-to-day relationships with call networks, affiliates, and publishers; execute call routing, pricing, and yield optimization across inbound sources; and control CAC at a granular level by source, campaign, and cohort., • Apply proprietary consumer data to identify and target high-value segments, operationalize lookalike and predictive models, and execute segmentation strategies based on life stage, risk, and coverage gaps across marketing, product, and sales systems., • Manage cost per call, revenue per call, and margin per call; execute real-time bidding and pricing strategies; optimize call duration, transfer rates, and close rates; and aggressively eliminate low-quality traffic while scaling high-performing sources., • Operate owned lead generation funnels across web and mobile, including paid search and social campaigns, SEO and content execution, landing page systems, email and SMS acquisition flows, and retargeting infrastructure — with the goal of reducing dependency on external traffic sources over time., • Execute lifecycle campaigns tied to the Catch Protection Score, including cross-sell, upsell, bundle, and renewal retention strategies that drive lifetime value across all product lines., • Optimize landing pages, call flows, and digital funnels through continuous A/B testing; align marketing messaging with agent scripts and product experience; and identify and eliminate conversion friction points across inbound and outbound channels., • Execute brand strategy around the Catch Protection Score, ensuring brand messaging improves trust and conversion rates and directly supports lower CAC and higher yield, not vanity metrics., • Diversify acquisition across multiple sources and partners, monitor channel risk and platform dependency, maintain redundancy in acquisition pipelines, and identify and test emerging channels proactively., • Operate full-funnel attribution models across all channels, tracking performance from impression to policy to renewal, with real-time dashboards, cohort analysis, and lifetime value reporting., • Lead and develop an existing multi-disciplinary marketing organization; identify organizational gaps and capability needs; hire and develop channel specialists; manage affiliate and vendor relationships; and hold all teams accountable to clear, measurable KPIs., • Manage and maintain full ROI accountability for a mid- to high-eight-figure annual marketing and acquisition budget., • Handle special projects and strategic initiatives as directed by the Executive team.Requirements:, • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; advanced degree preferred., • Minimum of eight (8) years of progressive experience in performance marketing, demand generation, or growth leadership, with at least three (3) years in a VP or equivalent senior leadership role., • Proven track record as a VP of Marketing, Director of Performance Marketing, or Head of Growth in a high-growth environment., • Deep hands-on experience in pay-per-call, lead generation, or affiliate-driven ecosystems., • Strong understanding of insurance, financial services, or other regulated verticals., • Experience managing mid- to high-eight-figure acquisition budgets with clear ROI accountability., • Strong analytical and data-driven decision-making skills with the ability to operate full-funnel attribution models., • Experience leading, developing, and scaling high-performing marketing teams across performance, lifecycle, analytics, creative, and growth functions., • Proven ability to assess organizational gaps and build teams, structures, and processes to support rapid growth., • Familiarity with call center dynamics, conversion optimization, and insurance demand ecosystems., • Comfort making decisions with incomplete data in a fast-moving, high-accountability environment. Benefits: • Paid Holidays (6), • Paid Time Off, • Medical Insurance, National Plan Options, • Dental Insurance, • Vision Insurance, • Voluntary Life and AD&D, • Plans including Accident, Critical Illness, Hospital Indemnity, • Employee Assistance Program, • 401(k) with portion of Co Match, • Bereavement Leave & Jury Duty Pay