Marketing Manager
18 days ago
Peoria
Job DescriptionSalary: $45,000 $52,000 Position Summary The Marketing Manager is ART INC's lead executor for marketing, communications, and community engagement. This is a player-coach role equal parts hands-on doer and people leader responsible for applying ART INC's established brand with discipline, consistency, and excellence across every platform and every community touchpoint. This is not a strategy-from-scratch role. ART INC has a brand, a voice, and a direction. What this role does is execute ART INC's established brand with discipline, consistency, and excellence channeling creativity into results rather than reinvention, and building a marketing function the whole organization can depend on. The Marketing Manager directly supervises the Marketing & Engagement Coordinator and the IT/Marketing Specialist, ensuring both direct reports have clear direction, deadlines, and the support they need to deliver consistently. This person works closely with the CEO on donor-facing events and external visibility, and coordinates regularly with the Chief Operations & Programs Officer to ensure program marketing needs are met and community outreach efforts are aligned with program priorities. This role is built for someone who is energized by mission-driven work, thrives in a fast-paced environment, and knows how to lead a team and deliver results within a lean, purpose-driven organization. If you are a self-starter who takes ownership, builds structure, and brings others along with you this role was built for you. Key Responsibilities Brand Execution & Marketing Management • Execute ART INC's established marketing and communications strategy with consistency, discipline, and attention to detail working within existing brand standards rather than recreating them, • Serve as brand steward ensuring existing templates, voice guidelines, and visual standards are applied correctly across all materials and channels, • Manage a master marketing calendar integrated with program and organizational priorities, • Track and report on marketing performance metrics to inform leadership decisions, • Attend program management meetings led by the COPO to stay current on program priorities and upcoming marketing needs, • Own ART INC's social media presence across all platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube and others as appropriate), • Develop and manage a consistent content calendar and execute posts with quality, frequency, and engagement in mind, • Coordinate a youth content contributor pipeline leveraging student participants in ASALA and Pathways to generate authentic, mission-aligned content under the Marketing Manager's direction and oversight, • Monitor engagement, respond to community interactions, and grow ART INC's digital audience, • Produce or coordinate all organizational marketing materials flyers, digital graphics, event promotions, program collateral, and campaign assets using established ART INC brand standards and templates, • Manage the IT/Marketing Specialist on design and production projects with clear briefs, timelines, and quality expectations, • Step in as a hands-on executor when capacity gaps exist this role does not delegate everything, • Manage an annual community outreach calendar, • Prepare staff, program teams, and volunteers with the right materials, talking points, and collateral before every community event, • Attend key high-visibility events to represent ART INC and ensure brand consistency in the field, • Coordinate program staff as mission ambassadors at community events leveraging their ability to speak directly and authentically to ART INC programs, • Manage the Marketing & Engagement Coordinator on community presence and event execution, • Directly supervise the Marketing team, • Provide clear direction, task prioritization, deadlines, and accountability for both direct reports, • Conduct regular check-ins and performance conversations to ensure consistent execution and professional growth, • Build systems and workflows that reduce dependency on any single person including yourself, • 35 years of experience in marketing, communications, or a closely related field, • Demonstrated experience managing social media platforms and producing digital content that drives engagement, • Proficiency in Canva (required) and Adobe Creative Suite, • Experience supervising or directing others, including managing timelines and accountability, • Strong project management skills with the ability to handle multiple priorities without dropping the ball, • Excellent written and verbal communication skills with a sharp eye for brand consistency and voice, • Comfortable in community settings festivals, outreach events, public-facing tables with energy, warmth, and professionalism, • Self-directed and proactive this person does not wait to be managed, • Experience in a nonprofit, education, youth development, or community-based organization, • Basic website management experience (WordPress or similar), • Photography or video production skills, • Bilingual communication abilities, • ART INC's brand looks and sounds consistent everywhere online, in print, and in the community, • Social media is active, engaging, and growing without the CEO or COPO chasing it, • Every community event is staffed, equipped, and on-brand, • Direct reports are managed, producing, and hitting deadlines