Marketing Director
21 days ago
Los Angeles
Job Description Marketing Manager - Onsite (Century City) About Knight Law Group Knight Law Group is a distinguished California law firm that practices consumer rights protection and mass tort litigation. We have successfully represented thousands of clients in cases for automotive lemon law, dealer fraud, personal injury and product liability. Our on-site staff in our Los Angeles office provides services in nearly a dozen languages to serve a diverse array of consumers all across California. The combination of an all-star team, top experts and a wealth of resources has led to record verdicts, successful client outcomes and industry-leading settlements. Knight Law Group holds large corporations accountable when they fail to meet their legal obligations and put consumers in harmâs way. Our firmâs success speaks for itself. Not only have we been awarded record verdicts, but we have also obtained industry-leading settlements. The Opportunity Own and scale a modern, fullâfunnel growth engineâequal parts brand, media, and analytics. Youâll lead strategy, team, channels, and partners across traditional and digital. You know how to turn insight into worldâclass creative AND youâre relentless about the numbersâCAC, LTV, speedâtoâlead, and conversion at every step from impression to signed retainer. Responsibilities ⢠Brand platform & storytelling: Define positioning, promise, and voice that earn trust with multiâethnic audiences across California; build a brand that is both inspirational and actionâoriented., ⢠Fullâfunnel ownership: Architect and optimize awareness â consideration â lead â intake â qualification â consultation â signed retainer. Set KPIs, targets, and instrumentation for each stage., ⢠Channel leadership:Plan and optimize a smart mix across:, ⢠Traditional: TV, Radio, OOH (billboards/OOH), OTT/CTV., ⢠YouTube Ads: skippable & nonâskippable inâstream, bumpers, inâfeed, Shorts, Masthead/CTV., ⢠Creator/Influencer partnerships: YouTube, TikTok, Instagram (sponsored integrations, whitelisting, UGC)., ⢠Digital Audio (Podcasts): hostâread & network/programmatic buys (e.g., Spotify/Megaphone, SXM Media, iHeart, Acast)., ⢠Performance & Lifecycle: Paid Search/Shopping, Paid Social (Meta/Instagram/YouTube/TikTok), Programmatic/Display/Video, SEO/Content, Email & SMS., ⢠Programmatic (DSPs): Hands-on planning/buying in DV360/The Trade Desk across open exchange, PMP/PG, CTV and programmatic DOOH; audience strategy (1P, lookalikes, contextual), frequency management, and supply-path optimization (SPO)., ⢠Brand safety & quality: Viewability, fraud control, and suitability via IAS/DoubleVerify/Moat; allowlists/blocklists; strict localization for multi-ethnic reach., ⢠Media & budget ownership: Build annual/quarterly plans; manage multiâmillionâdollar budgets; negotiate buys; forecast and hit CAC/LTV goals; evaluate MMM/MTA pragmatically., ⢠Creative that converts: Lead inâhouse/agency teams to ship insightâdriven, culturally fluent creativeâacross relevant languages (e.g., English and Spanish)âthat moves people and drives action., ⢠Performance & experimentation:Stand up a disciplined testâlearnâscale roadmap (creative, audiences, placements, landing pages, offers). Ship fast, measure precisely, doubleâdown on winners., ⢠DCO & creative ops: Dynamic Creative Optimization, rapid variant testing (video/UGC/Shorts/CTV spots), rotation rules, and pre-flight compliance QA., ⢠Landing-page engine: Templated LPs with feed-based content, instant load, click-to-call, and bilingual toggles; rigorous A/B testing tied to retainer-level outcomes., ⢠Web & CRO: Own the web/landing experience endâtoâend; improve page speed, UX, forms, offers, trust elements; reduce friction and dropâoff., ⢠Intake & speedâtoâlead: Partner with Intake/Call Center to tighten lead routing, QA, and agent performance; drive responseâtime SLAs and connect marketing signals to outcomes., ⢠Attribution & analytics:Implement the data stack (GA4, ad platforms, call tracking, CDP/CRM, BI). Attribute offline/online, TV/CTV lift, creator/podcast impact (e.g., promo codes, vanity URLs, PodSights/Chartable), and make decisions with clean data., ⢠Conversion plumbing: Server-side tagging, Google Enhanced Conversions/Offline Conversion Import, Meta CAPI, call-tracking to CRM; dedupe logic and identity resolution to tie media â signed retainer., ⢠Incrementality & modeling: Weekly budget re-allocation using MMM + geo/matched-market lift tests for TV/CTV/OOH/DOOH; creator/podcast code/URL reconciliation., ⢠Cookieless readiness: Consent Mode, first-party data strategy, clean-room or publisher IDs for durable targeting., ⢠Community & partnerships: Build presence where our clients live and work, including multilingual media, community orgs, creators, events, and grassroots outreach., ⢠10+ years across brand, growth, and media with proven ability to scale from obscurity to householdâname awareness., ⢠Crossâchannel mastery across traditional (TV/Radio/OOH/OTTâCTV) and digital (Search, Social, Programmatic/Video, SEO/Content, Lifecycle/CRM)., ⢠Built or led marketing at the agency level or tech or techâenabled commerce brands; experience with householdâname growth environments, ⢠Can demonstrate success owning large, multiâmillionâdollar budgets and hitting aggressive growth and efficiency targets., ⢠Led highâimpact creative (video, social, UGC/influencer) from insight to ship; comfortable driving both brand lift and direct response., ⢠Built and scaled teams and agency ecosystems; known for clear goals, feedback, and accountability., ⢠Cultural competence: Demonstrated skill in community listening, creative testing across languages, and message QA with native speakers; multilingual experience (e.g., Spanish) is a plus., ⢠Success growing service businesses with complex funnels and compliance considerations., ⢠Experience connecting marketing â intake/call center â signed retainer with airtight measurement and QA., ⢠Handsâon with analytics stacks (GA4, platform pixels, call tracking, CDP/CRM, dashboards/BI); comfortable debating MMM vs. MTA and choosing pragmatic solutions., ⢠Attractive and competitive compensation package, including:, ⢠HMO/PPO Medical Plans, ⢠PPO Dental, ⢠Vision Insurance, ⢠STD & LTD plans, ⢠Basic Life Insurance, ⢠401(k) plan with contributions up to 10%, ⢠529 Plan, ⢠Pet Insurance, ⢠Extended and comprehensive training Knight Law Group, LLP will consider for employment qualified Applicants with Criminal Histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.