New Development Brand and Social Media Manager
hace 3 días
Tallahassee
Job DescriptionDescription: Up Campus Management is hiring a New Development Brand & Social Media Manager to drive early brand adoption and campus momentum for The Leo, a brand-new, purpose-built student housing community in Tallahassee, Florida. This role is responsible for making The Leo feel inevitable on campus — known, talked about, and socially validated well before peak leasing season. The Brand & Social Media Manager builds awareness, demand, and FOMO early, then converts that momentum into tours, pre-leasing activity, and leasing velocity. This is an ideal role for someone who understands how students influence student decisions, thrives in early-stage brand building, and enjoys working hands-on with student teams, ambassadors, and influencers in a fast-paced lease-up environment. ABOUT THE ROLE The New Development Brand & Social Media Manager owns early-stage brand visibility, voice, and momentum for the property. This role leverages corporate marketing resources, onsite student employees, and brand ambassadors to execute authentic, campus-relevant marketing strategies that resonate with Gen Z. The position works closely with onsite leasing leadership to ensure social traction translates into tours, applications, and pre-leasing performance. This role is accountable for brand awareness, engagement, and the conversion of social momentum into measurable leasing outcomes. WHAT YOU’LL BE RESPONSIBLE FOR Brand Awareness, Momentum & Social Proof • Drive early campus-level awareness ahead of competitor renewals and leasing launches, • Establish The Leo as a known, talked-about, and socially validated brand on campus, • Create visible momentum that generates urgency, demand, and FOMO, • Recruit, train, and activate student employees and brand ambassadors as on-campus brand extensions, • Collaborate with students to ideate, test, and refine content rooted in real campus culture, • Use student feedback loops to quickly adjust messaging, tone, and tactics, • Design early-stage brand seeding strategies ahead of renewal and new leasing launches, • Identify and activate first-mover students across org leadership, Greek life, athletics, and international communities, • Build insider access and exclusivity for early followers, ambassadors, and influencers, • Own brand voice, tone, and visual consistency across social platforms, • Build and execute content calendars aligned with leasing milestones and campus events, • Produce and edit high-impact short-form content using platforms and tools popular with Gen Z (Instagram, TikTok, Canva, CapCut, and emerging platforms), • Experience supporting new developments or lease-ups preferred, • Strong instinct for how students influence student decisions and trends, • Hands-on proficiency across Gen Z-focused social platforms and creative tools (Instagram, TikTok, Canva, CapCut, etc.), • Comfortable collaborating closely with student teams, ambassadors, and influencers, • Familiarity with student housing or Gen-Z lifestyle brands preferred, • Highly creative, proactive, and comfortable building something from scratch, • Deeply tuned into campus culture and student behavior, • Data-aware and able to translate engagement into action, • Comfortable moving quickly, testing ideas, and iterating in real time, • Full-time role, • Schedule aligned with campus activity, events, and leasing milestones, • Evenings and occasional weekends as needed during peak activation periods This role offers the opportunity to shape the public identity and early success of a new student housing community from day one. You’ll work directly with students, influencers, and leasing leadership to build momentum, create demand, and influence leasing outcomes in a highly visible university market.