Mathis Home Improvements, Inc.
Digital Marketing Manager
8 days ago
Winston-Salem
Job Description Job Reference ID: OA1102 About Mathis US Mathis Home Improvements, Inc. is a trusted leader in home renovation and remodeling, proudly serving homeowners across North Carolina for over two decades. We specialize in high-quality craftsmanship, exceptional customer service, and innovative home improvement solutions that enhance both beauty and functionality. From kitchen and bathroom remodels to roofing, siding, and outdoor living spaces, we bring homeowners’ visions to life with professionalism and care. At Mathis Home Improvements, we value integrity, teamwork, and customer satisfaction above all. As we continue to grow our brand and digital presence, we are seeking a talented Digital Marketing Manager to help elevate our online visibility and connect with customers in new and meaningful ways. Job Summary We are seeking a results-driven and creative Digital Marketing Manager to lead and execute comprehensive online marketing strategies. The ideal candidate will be responsible for planning, implementing, and optimizing digital campaigns to drive traffic, engagement, lead generation, and brand awareness. This role requires a deep understanding of digital marketing channels, analytics, and content strategy, along with strong leadership and communication skills. You will play a key role in shaping Mathis Home Improvements’ online voice and digital footprint, working closely with internal teams to deliver measurable marketing success. Key Responsibilities --Develop, execute, and manage digital marketing campaigns across multiple channels, including email, social media, SEO, PPC, and content marketing --Monitor, analyze, and report on campaign performance metrics to optimize strategies and improve ROI --Manage and enhance the company’s online presence, including the website, social media platforms, and digital advertising initiatives --Collaborate with creative teams to produce engaging content, visuals, and promotional materials --Implement and refine SEO strategies to improve search engine rankings and organic website traffic --Plan and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn --Utilize analytics tools such as Google Analytics, HubSpot, or similar platforms to track user behavior, leads, and campaign performance --Stay current with digital marketing trends, technologies, and best practices to ensure innovative marketing strategies --Develop and present performance reports with actionable insights and recommendations Requirements --Bachelor’s degree in Marketing, Communications, or a related field --2–5 years of proven experience in digital marketing, demonstrating successful campaign outcomes --Proficiency in digital marketing tools, analytics platforms, and CRM systems --Strong understanding of SEO, SEM, email marketing, social media management, and content strategy --Excellent written and verbal communication skills --Strong project management abilities, capable of handling multiple priorities in a remote work setting --Analytical mindset with keen attention to detail --Experience managing budgets and vendor relationships is a plus