Social Media Specialist
2 days ago
Livingston
Job Description Social Media Specialist Hourly Position-$22.59 Under the direction of the Marketing Operations Manager, the Social Media Specialist is responsible for creating and managing engaging, on-brand content across Naskila Casino’s digital platforms. This role helps drive guest engagement, highlight team culture, and supports marketing initiatives through real-time event coverage, content development, and collaboration with our advertising agency. The ideal candidate brings a creative, proactive approach to growing our online presence, maintaining a consistent brand voice, and delivering high-impact content strategies across all channels. Success in this role requires on-site coverage of promotions and entertainment, development and execution of social media campaigns, strategic use of performance analytics, and the ability to connect with both guests and team members through timely, relevant digital content. ESSENTIAL JOB DUTIES/RESPONSIBILITIES • Plan, create, schedule, and publish dynamic, on-brand social media content across all major platforms (Facebook, Instagram, X, LinkedIn, YouTube, other platforms to be assigned) to build brand awareness and drive engagement., • Manage the social media content calendar and develop strategic campaigns that maintain a consistent posting schedule and effectively support overall marketing objectives and initiatives, • Engage with online communities by responding to comments, messages, and interactions in a timely and brand-consistent manner., • Must be comfortable being on camera for social media content, including live streams, promotional videos, and event coverage, as a visible representative of the Naskila Casino brand., • Bring a high-energy, positive, and engaging personality to both in-person and online interactions, representing the Naskila Casino brand in a welcoming and enthusiastic manner., • Capture real-time, on-site coverage of casino promotions, entertainment, guest experiences, and special events to generate excitement and increase audience awareness; may also involve off-site coverage of related events as needed., • Monitor, analyze, and report on social media performance metrics (audience growth, reach, engagement, content effectiveness) to optimize strategy and demonstrate impact., • Collaborate with the advertising agency to ensure consistent, cohesive messaging across paid and organic digital campaigns., • Maintain the casino’s brand voice and ensure all social media messaging aligns with overall marketing goals and compliance standards., • Stay current on social media trends, platform updates, and best practices to continuously enhance digital presence., • Highlight internal company culture by producing and sharing content focused on team member achievements, employee spotlights, and community involvement., • Support cross-functional marketing efforts by coordinating with internal teams to promote events, special offers, new game themes, food and beverage specials, and other casino amenities., • Maintain a flexible schedule with frequent on-site presence to cover live events and promotions as needed, • Other duties as assigned. REQUIREMENTS: Education and Experience: • High School Diploma or GED. o A Bachelor’s degree in Marketing, Communications, Media relations, or a related field; or equivalent combination of education and relevant work experience., • Proven experience creating engaging content and managing campaigns across platforms such as Facebook, Instagram, Twitter (X), and LinkedIn. Skills and Abilities:, • Excellent written and verbal communication skills., • Proficient in creating multimedia content, including graphics, videos, and live social media coverage, • Strong knowledge of major social media platforms such as Facebook, Instagram, Twitter (X), and LinkedIn., • Ability to analyze social media metrics, derive actionable insights, and optimize content strategies to meet KPIs., • Must be self-motivated and detail-oriented with strong project and time management skills, capable of prioritizing multiple tasks, managing several campaigns simultaneously, and maintaining a consistent posting schedule., • High attention to detail to ensure accuracy and adherence to company and brand standards in all content., • Collaborative team player with experience working cross-functionally with internal teams and external agencies. Skills and Abilities: • Excellent written and verbal communication skills., • Proficient in creating multimedia content, including graphics, videos, and live social media coverage., • Strong knowledge of major social media platforms such as Facebook, Instagram, Twitter (X), and LinkedIn., • Ability to analyze social media metrics, derive actionable insights, and optimize content strategies to meet KPIs., • Must be self-motivated and detail-oriented with strong project and time management skills, capable of prioritizing multiple tasks, managing several campaigns simultaneously, and maintaining a consistent posting schedule., • High attention to detail to ensure accuracy and adherence to company and brand standards in all content, • Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related field., • Additional certifications in social media marketing, content creation, or digital analytics (e.g., HubSpot Social Media Certification, Hootsuite Social Marketing Certification, Google Analytics)., • 3-5 years of experience managing social media platforms and digital marketing campaigns, preferably within hospitality, gaming, entertainment, or a related consumer-focused industry., • Proven track record of developing successful social media campaigns that increased engagement, audience growth, and brand awareness., • Proficiency in social media management tools (e.g., Hootsuite, Meta Business Suite) and analytics platforms., • Demonstrated ability to create on-camera content and conduct live social media event coverage., • Comfortable working in fast-paced environments with flexible schedules, including evenings and weekends as needed. Must be flexible to work Swing shift, weekends, and holidays.