VP of Marketing
9 days ago
Elgin
Job Description Position Title: Vice President of Marketing Reports to: Chief Revenue Officer Grade Level: 15 Hiring Salary: $103,356.86 - $129,196.08 Primary Responsibilities: Direct the successful advertising and promotion of CAFCU membership, products, services and delivery channels. Align the Marketing department with the strategic goals of the credit union. Ensure our brand is effectively communicated to our target market. Advocate throughout the organization for a consistent and best member experience. Duties must be accomplished in compliance with federal and state laws and in accordance with the credit union’s policies and procedures and with constant attention to CAFCU’s creed, vision, mission and goals. Duties and Responsibilities: • Promotions, • Research and propose new promotions based on strategic initiatives providing cost/benefit analysis, • Refresh existing promotions with consistent approach, • Monitor and implement any necessary Marketing changes during promotions to ensure their success, • Advertising and awareness programs, • Establish annual advertising plan (schedule of events) and cost, • Coordinate and implement Marketing portion of annual business plan, • Products and Services, • Oversee the research, development, and implementation of new products and services, • Continually review and recommend updates to existing products and services, • Member communication and experience, • Ensure all communications support our brand, • Propose enhancements to the member experience throughout the organization, • Review and support credit union social media presence and website, • React to market research and member surveys, • Prepare press releases and other external communications consistent with our brand identity, • Management, • Ensure marketing department work and structure support strategic plans, • Create annual Marketing budget, • Ensure our brand is supported throughout the organization, • Develop and support Marketing Manager, • Support Marketing team, • Reallocate Marketing resources to effectively address unplanned marketing requests, • Keep team abreast of marketing trends and best practices, • Senior Management, • Participate in all Sr. Management activities, • Execute CAFCU’s Strategic Plan, • Assist in the development, testing, and execution of CAFCU’s Business Continuity Plan BS degree in Marketing or Business Administration or related field with 4 – 6 years of experience or 7 – 10 years related business experience. Credit union management experience or closely related field with equal responsibility preferred. Ability to reason, use good judgment, and resolve problems is crucial. Travel as necessary and be willing to work a flexible schedule. Benefits • Health, Vision, Dental Insurance, • Long-term Disability Insurance, • Critical Illness, • Life Insurance, • 401(k) match, • Profit sharing, • PTO, • Flexible Spending Account, • Tuition Reimbursement, • Pet Insurance