Senior Acquisition Manager
11 days ago
London
Senior Acquisition ManagerLocation: Central London (Hybrid – office attendance once every two weeks)Salary: £75,000Reporting to: Head of MarketingThe RoleA well-established global digital marketplace is seeking a Senior Acquisition Manager to lead and scale customer growth across all acquisition channels. This is a senior, high-impact role suited to a performance marketer who combines strategic ownership with hands-on execution.The role owns acquisition performance across paid, organic, offline, and emerging channels, driving measurable growth in traffic, conversions, and revenue. It requires a start-up mindset within a mature business environment, with a strong focus on experimentation, optimisation, and delivery at pace. Some Adult advert included. Key ResponsibilitiesAcquisition Strategy and Ownership • Build and maintain a long-term acquisition roadmap across paid search and social, SEO, AEO, programmatic, affiliates, creator-led, offline, and emerging discovery platforms., • Define audience segmentation strategies and growth hypotheses to improve efficiency and scale., • Own channel mix decisions, budgeting, forecasting, and ongoing performance optimisation.Execution and Optimisation, • Lead day-to-day execution of acquisition campaigns across digital and offline channels., • Use A/B and multivariate testing to optimise landing pages, messaging, bidding strategies, and conversion funnels., • Drive improvements in CTR, conversion rate, ROAS, and LTV to CAC ratios., • Implement structured experimentation frameworks, documenting learnings and scaling successful initiatives., • Take full ownership of the acquisition budget, ensuring strong ROI., • Champion the use of AI and automation to increase efficiency and scale.SEO and AEO Leadership, • Oversee technical SEO, content strategy, backlink acquisition, schema optimisation, and adaptation to search and AI-led discovery evolution., • Ensure the platform is optimised for both traditional search engines and generative AI environments., • Line manage and work closely with the SEO and AEO Manager on strategy, roadmap, and performance.Analytics and Reporting, • Define success metrics and build dashboards to track performance across all acquisition channels., • Analyse data to identify trends, insights, and optimisation opportunities., • Present clear, actionable recommendations to senior leadership, including CAC, ROAS, and funnel performance.Cross-Functional Collaboration, • Partner with Brand, Product, Technology, BI, and Data teams to optimise messaging, user journeys, attribution, and conversion flows., • Represent Marketing in cross-departmental discussions when required.Innovation and Market Awareness, • Evaluate and implement new acquisition tools, platforms, and ad formats., • Explore emerging channels such as AI search engines and creator-led acquisition., • Monitor competitor activity and market trends to identify growth opportunities.Skills and Experience Required, • Proven experience in acquisition, growth, or performance marketing within a digital or online marketplace environment., • Strong expertise across paid media, SEO, AEO, experimentation, and funnel analytics., • Experience building acquisition engines from scratch or scaling channels rapidly., • Highly analytical with strong Excel or Google Sheets skills., • Hands-on, delivery-focused mindset with comfort operating in fast-moving, ambiguous environments., • Excellent communication and stakeholder management skills., • Leadership experience managing and developing small, performance-focused teams., • Marketplace or classified platform experience is desirable., • Must be open minded as adult adverts are included