Marketing Manager
2 days ago
Thetford
Role – Marketing Manager role Location – Norfolk Working hours – Monday to Friday – 8.30am – 5.00pm Capacity of role – Permanent position Salary – £45,000 per annum. Our client is currently looking for a Marketing Manager to lead day-to-day marketing activity of the business. This is a hands-on management role for a commercially minded marketing professional who can combine clear strategy, strong content, creative judgement, disciplined project management and practical delivery. The role includes supervising a small marketing team, coordinating external agencies and working closely with Sales and senior stakeholders to support brand visibility, lead generation, customer engagement and specification activity. Main duties include – • Lead the group content marketing strategy across all brands, ensuring activity is planned, prioritised and aligned with commercial objectives. • Develop and manage marketing calendars covering website content, campaigns, PR, events, advertising, email marketing and social media. • Supervise, mentor and support Marketing Executives, setting clear priorities and maintaining high standards of delivery. • Attend marketing meetings with external agencies and ensure actions, deadlines and deliverables are followed through. • Support SEO through content development, link building, technical coordination and agency management. • Create, proofread and edit content before publication, maintaining a consistent tone of voice, strong visual presentation and high standard of written English. • Use modern content creation and collaboration tools to produce, brief and manage assets for web, social, email, print and sales support. • Manage organic and paid social activity across relevant platforms, ensuring content is purposeful, on brand and appropriate to each channel. • Plan and deliver email marketing, CRM and automation campaigns using Mailchimp, HubSpot, Campaign Monitor or equivalent tools. • Track campaign, website, email, social, paid media and SEO performance and provide regular reports for internal stakeholders. • Maintain the CPD database and complete CPD certification administration for the Sales Team and RIBA-related activity. Candidate Attributes – • Proven marketing experience, ideally in a B2B, manufacturing environment. • Excellent written English, copywriting, proofreading and editing skills. • Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines. • Experience managing digital marketing activity, including websites, email or CRM campaigns, social media, paid media, content and reporting. • Confident working with data and analytics, including GA4, Google Search Console and dashboard/reporting tools. • Experience managing or coordinating external agencies, suppliers and internal stakeholders