Social Media & Content Manager
hace 20 horas
Warrington
Job title: Social Media & Content Manager Location: Daresbury, Warrington Contract: Permanent The Social Media & Content Manager will own the social media and content strategy across Fox Pharma, MedFx and the DD Aesthetics brand portfolio. This is both a strategic and hands-on role. The successful candidate will set the direction for each social account, lead the end-to-end content programme, and work with the Brand & Social Media Executives to ensure high-quality, commercially relevant activity is delivered consistently. • Develop and own differentiated social media strategies for Fox Pharma, MedFx and each priority brand account., • Refine the purpose, target audience, content pillars, tone of voice and commercial role of each social channel., • Translate annual brand priorities and growth plans into channel-specific social strategies., • Build structured plans across Instagram, LinkedIn, TikTok, YouTube and other relevant platforms., • Maintain a clear balance between brand-building, education, community, product and commercially focused content., • Identify emerging platform trends, formats and audience behaviours relevant to the professional aesthetics market., • Recommend where channels or accounts should be prioritised, consolidated or reduced based on strategic value and available resource., • Ensure social activity connects customers to relevant website, Education Hub, training, registration and purchasing journeys., • Own the overarching content strategy across the DD Aesthetics brand portfolio., • Develop clear content pillars for Fox Pharma, MedFx and the priority brands., • Work with the Brand & Campaign Manager to build and maintain an integrated content calendar aligned with campaigns, launches, commercial priorities, seasonal opportunities and industry trends., • Turn brand positioning and product propositions into engaging, useful and differentiated customer content., • Plan content across the full customer journey, from initial awareness and education through to consideration, conversion, repeat purchase and advocacy., • Create content that addresses practitioner questions, objections, knowledge gaps and barriers to product adoption., • Establish a structured approach to repurposing content across social media, CRM, paid media, ecommerce, the Education Hub, BD and sales enablement., • Translate clinical evidence, protocols, treatment techniques and product information into accessible and credible practitioner content., • Work with internal clinical experts, trainers, KOLs and practitioners to identify valuable and commercially relevant content topics., • Develop complete content plans for priority product launches, covering pre-launch, launch, conversion and post-launch phases., • Work with the Campaign Manager to translate campaign objectives and customer journeys into channel-specific content., • Own the content production process from initial idea and brief through to creation, approval, publishing and performance review., • Write and edit content including captions, scripts, articles, interviews, briefs, social posts and educational copy., • Brief the Creative team on required design, photography, video and motion assets., • Maintain organised content libraries so valuable assets can be easily found, reused and adapted., • Improve content-production efficiency by creating repeatable formats, templates and workflows., • Establish the community-management approach across all relevant social accounts., • Capture customer questions and feedback to inform future content, campaigns and product education., • Identify engaged prospects and establish appropriate handover routes to the BD or Customer Service teams., • Develop ManyChat and similar social automation journeys for welcome messages, protocol requests, lead capture and customer enquiries., • Use social listening to identify relevant conversations, competitor activity, emerging trends and audience sentiment., • Encourage customer participation, advocacy, reviews and user-generated content., • Strong experience in social media, content marketing or brand content roles., • Experience developing and delivering multi-channel social and content strategies., • Experience managing multiple brands, audiences or social accounts., • Strong knowledge of major social platforms and their respective formats and audiences., • Strong copywriting, editing and storytelling skills., • Experience managing content production from briefing through to delivery., • Ability to balance strategic planning with hands-on delivery., • Strong project-management and stakeholder-management skills., • Experience in aesthetics, healthcare, beauty, pharmaceuticals or another regulated sector., • Experience translating clinical or technical information into accessible content., • Understanding of CRM, paid media, SEO and ecommerce customer journeys., • Experience operating within a multi-brand portfolio., • Commercially aware and able to connect content activity to business outcomes., • Creative and confident generating original ideas., • Strategically minded while remaining comfortable with hands-on delivery., • Strong understanding of brand positioning and audience needs., • Highly organised and capable of managing multiple brands and deadlines., • Strong attention to detail, accuracy and brand consistency., • Proactive, collaborative and solutions focused., • Comfortable using data to challenge assumptions and improve activity. #J-18808-Ljbffr