Stafford
CRM Manager (Hybrid) Location: Midlands (Hybrid) Salary: £35,000 - £45,000 (DOE) About the Role We're looking for a strategic and technically strong CRM Manager to take ownership of the end-to-end customer journey. This is more than just campaign execution you'll be responsible for shaping and optimising the entire lifecycle, from first interaction through to long-term retention. You'll design and deliver automated workflows, personalised experiences, and data-driven campaigns that directly impact customer growth and lifetime value. If you enjoy turning behavioural data into meaningful engagement and measurable ROI, this role offers a great opportunity to make a real impact. Key Responsibilities * Partner with senior marketing stakeholders to develop and execute a high-performing CRM strategy aligned to business goals * Build and optimise automated lifecycle campaigns that guide users through key journey stages * Segment audiences using behavioural and transactional data, ensuring highly relevant and personalised communications * Collaborate with product and data teams to enhance conversion strategies, including pricing, offers, and in-app experiences * Plan and deliver A/B testing programmes, continuously refining messaging, timing, and channel performance <...